Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing Internet marketing firm that caters to medium- and large-sized business-to-business (B2B) and business-to-consumer (B2C) companies, is commenting on recently announced news from Google that the search engine will officially start to consider how mobile-friendly web sites are on April 21, 2015.
According to a recent announcement from Google’s official blog, the search engine said it will start to officially consider the mobile friendliness of a web site as an integral part of their ranking algorithm for mobile search results on April 21, 2015. The mobile friendliness of a site will have a significant impact on search results. (Source: “Finding more mobile-friendly search results,” Google Webmaster Central Blog, February 26, 2015; http://googlewebmastercentral.blogspot.ca/2015/02/finding-more-mobile-friendly-search.html.)
“Capturing almost 70% of global search traffic, Google is the most popular search engine in the world,” says Ara Libarian, General Manager of Sales at Numero Uno Web Solutions. “In order to keep its number one ranking, Google makes every effort to make it easier for its users to get relevant, high-quality search results that are optimized for their devices.”
Libarian explains that an increasingly larger percentage of the population accesses the Internet with mobile devices. In fact, the number of mobile Internet users worldwide surpassed the number of desktop Internet users in 2014. Canadians rank second in the world when it comes to time spent online, at 33 hours per month, and 50% of it is now tied to mobile devices. (Source: Oliveira, M., “Mobile Now 49% Of Internet Usage In Canada, comScore Says,” The Huffington Post, October 10, 2014; www.huffingtonpost.ca/2014/10/10/mobile-usage-canada_n_5964822.html.)
He also notes that not only is it important for search engines like Google to make changes to the way they rank sites to better suit the needs of their mobile users, but it’s also important for Canadian businesses to ensure their web sites are designed to work seamlessly across various platforms: that includes desktops, smartphones, and tablets.
“Mobile users interact with their devices differently than PC users do; more specifically, mobile users touch, swipe, and zoom in and out on their screens. For businesses to connect with on-the-go traffic, they need to understand the way mobile traffic interacts with their web site,” Libarian adds. “To rank higher on search engines like Google, brands need to make sure their web sites are easy to navigate and use across different devices and screen sizes.”
“Businesses looking to make their web sites more discoverable online and have them rank higher on search engines like Google need to use an online marketing company that is familiar with and understands Google-friendly strategies,” Libarian concludes. “Numero Uno Web Solutions has a proven track record of helping businesses attract qualified, on-the-go traffic and turning those online visitors into repeat customers.”
Numero Uno Web Solutions, is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions and to discover how it can help maximize a company’s search engine optimization and online presence, visit https://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).