Numero Uno Web Solutions (www.NumeroUnoWeb.com), a fast-growing Internet marketing firm that caters to small- and mid-sized business-to-business (B2B) and business-to-consumer (B2C) companies, is commenting on how retail e-commerce sales in Canada are projected to climb 16.8% year-over-year to approximately $30.0 billion in 2015.
In 2014, retail ecommerce sales in Canada climbed 17.7% over 2013 to $25.37 billion. In 2015, retail e-commerce sales are expected to enjoy another year of strong double-digit growth, climbing 16.8% to $29.63 billion. (Source: “Retail Ecommerce Sales in Canada to Near C$30 Billion,” eMarketer.com, January 15, 2015; www.emarketer.com/article.aspx?R=1011853&RewroteTitle=1&sthash.HzJnyx4q.mjjo.)
“Digital e-commerce sales continue to play an increasingly important role in the Canadian retail landscape,” says Ara Libarian, general manager of sales for Numero Uno Web Solutions. “Between 2013 and 2018, total retail sales in Canada are forecast to grow just two percent annually, while online sales will continue to register double-digit gains.”
Libarian explains that e-commerce will continue to attract a larger percentage of retail sales. Between 2014 and 2018, e-commerce is forecast to increase as a share of total retail from 5.2% to 8.2%.
The year-over-year growth comes as more and more Canadian consumers become more accustomed to shopping online. In 2015, the number of Canadians who research products online will increase by 3.2% and account for 80% of all Internet users. But the number of people who actually make an online purchase is growing at twice the rate, as roughly 70% of Internet users in Canada will make at least one online purchase in 2015, according to Libarian.
Unfortunately, the data suggest that almost half of all Canadian e-commerce sales are going outside the country. The latest data show that 34% of online sales occurred in the U.S., while Asia-Pacific made up 10% and Europe accounted for three percent.
“The best way for Canadian businesses to increase their market share is to develop an online marketing strategy. This is especially true for brands that do not even have an online presence; just because a business isn’t online doesn’t mean people aren’t searching for its services,” Libarian concludes. “At 80%, Canada has one of the highest Internet usage rates in the world. Businesses that do not have an online marketing strategy are invisible to the vast majority of Canadian consumers.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how it can help maximize a company’s search engine optimization and online presence, visit https://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).