Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing Internet marketing firm that caters to medium- and large-sized business-to-business (B2B) and business-to-consumer (B2C) companies, is weighing in on a report showing Canadians lead the way in cross-device Internet usage. Numero Uno Web Solutions is also commenting on how most Canadian businesses do not have a web site that is mobile-friendly.
According to the most recent data, 51% of Canadian Internet traffic comes from mobile devices, such as smartphones or tablets, while 49% is tied to a computer; specifically, five percent of Canadian Internet users are now mobile-only consumers. The average amount of time Canadians spend online is also increasing, now up to nearly 75 hours per month, or 2.5 hours a day. Canadians in the lucrative 25-to-34 demographic spend the most time online at around 110 hours per month. (Source: Oliveira, M., “Mobile web usage has surpassed computer-based in Canada, says comScore,” The Times Columnist web site, January 7, 2015; www.timescolonist.com/opinion/mobile-web-usage-has-surpassed-computer-based-in-canada-says-comscore-1.1708003.)
“The way Canadians access and use the Internet has changed. Today, 70% of Canadian shoppers consult their smartphone in-store for additional information, 33% use it to check reviews, and 32% use it to compare prices,” says Ara Libarian, general manager of sales at Numero Uno Web Solutions. “Yet incredibly, about 80% of business web sites in Canada are not mobile-responsive.”
Libarian explains that a responsive approach to design means web sites look great and are easy to navigate across a wide range of devices, including smartphones and tablets. After all, mobile consumers engage with a web site differently than those using a computer do: on-the-go users swipe, touch, and zoom with their fingers. Because the screen size on a mobile device is small, brands need to ensure their site is optimized to work on any screen.
Not only is responsive design important, but so is the design element of the site, according to Libarian. In one study, when asked to describe why they mistrusted a web site, 94% of comments were directly related to web design elements. Some of the top reasons why users mistrust a web site include busy or complex layouts, pop-up advertisements, small print that is hard to read, a boring web design/lack of colour, and slow load times. (Source: Hendricks, D., “Understanding The Full Impact Of Web Design On SEO, Branding, And More,” Forbes web site, February 11, 2015; www.forbes.com/sites/drewhendricks/2015/02/11/understanding-the-full-impact-of-web-design-on-seo-branding-and-more/.)
“Responsive web design, specific design elements, and content are essential elements for creating a web site that users want to engage with. If a site isn’t easy to navigate, users will find one that is, and without quality design, users won’t take the time to read the content,” Libarian concludes. “To connect with mobile consumers, businesses need to hire an online marketing company with a proven track record of creating unique cross-channel strategies to help brands connect with users and be more discoverable on search engines like Google, Bing, and Yahoo!”
Numero Uno Web Solutions, is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how it can help maximize a company’s search engine optimization and online presence, visit https://numerounoweb.com or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).