Numero Uno Web Solutions (www.NumeroUnoWeb.com), a fast-growing Internet marketing firm that caters to medium- and large-sized business-to-business (B2B) and business-to-consumer (B2C) companies, is weighing in on a recent study showing the vast majority of Canadians are unable to connect with local businesses because of outdated information in online or mobile searches.
According to a recent report, 80% of Canadian consumers have been unable to connect with local businesses because of outdated contact information, referred to as NAP (exact match name, address, and phone number), in online or mobile searches in the last 12 months alone. Each day, 780,000 online searches for goods and services in Canada result in inaccurate business information. (Source: “Canadian Small Businesses Losing Potential Clients and Sales Due to Inability to Keep Business Info Current in Digital Space,” Stockhouse.com, May 12, 2015; http://www.stockhouse.com/news/press-releases/2015/05/12/canadian-small-businesses-losing-potential-clients-and-sales-due-to-inability.)
“Annually, over 285 million searches for Canadian businesses result in incorrect information. All told, over 15 million Canadian consumers said their shopping plans were negatively affected by inaccurate information during online searches,” says Geoff Hewko, Digital Marketing Executive at Numero Uno Web Solutions. “It may sound obvious, but it’s imperative that Canadian businesses ensure the business information at all of their online customer contact points is accurate.”
Hewko explains that accurate online contact information is also important because mobile searches are targeted to the postal code, address, and road that on-the-go-shoppers are on. A variance in online information means businesses simply won’t show up on Internet search engines like Google and Yahoo!
“Canadian brands with inaccurate information on their web sites, mobile apps, and social media platforms are not just damaging their online reputation, they are also sending potential customers to the competition,” he adds. “On top of that, inconsistences with online information could also lead to a site being penalized by search engines, hurting online rankings.”
“It is up to the business owner or a professional service provider like Numero Uno Web Solutions to assist in correctly relaying and changing this information with Google and all other relevant and high-ranking directory sites. And those that fail to do so are losing out on sales,” Hewko concludes. “Even businesses that do not sell products online need an online presence so mobile shoppers can find them. The best way to ensure consistency and a top ranking on search engines is with a tailored, local SEO campaign.”
Numero Uno Web Solutions, is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a company’s search engine optimization and online presence, visit www.NumeroUnoWeb.com or call Numero Uno Web Solutions toll free at 1-855-SEO-XPRT (1-855-736-9778).