Numero Uno Web Solutions Inc. (www.NumeroUnoWeb.com), a fast-growing Internet marketing firm that caters to medium- and large-sized business-to-business (B2B) and business-to-consumer (B2C) companies, is weighing in on a survey showing the vast majority of small- and medium-sized Canadian businesses are missing out on e-commerce sales.
According to the recent survey, there is a growing disconnect between consumers and Canadian businesses when it comes to e-commerce. More than half (56%) of respondents said they shop online and 77% say they use the Internet to research potential purchases. However, only 12% of small- and medium-sized Canadian businesses sell online. (Source: Bitti, M.T., “Hordes of Canadians are shopping online, so why are our businesses failing to keep up?” Financial Post web site, May 1, 2015; http://business.financialpost.com/entrepreneur/fp-startups/canadians-missing-out-on-the-global-potential-of-e-commerce.)
“Incredibly, the number of small- and medium-sized businesses that sell online is actually declining. In 2013, the number stood at 18%,” says Jibira Rajadurai, Digital Marketing Executive at Numero Uno Web Solutions Inc. “This comes at a time when the value of online purchases in Canada is forecast to hit $34.0 billion in 2016; that’s up 80% from $18.9 billion in 2012. The fact of the matter is that Canadian businesses are missing out on a huge sales opportunity.”
Rajadurai explains that the Internet allows small- and medium-sized businesses to compete on a level playing field with much larger brands: “That’s because search engines like Google and Yahoo! rank web sites based on an algorithm—not a company’s revenues. The Internet gives brands of every size access to customers that would have otherwise been inaccessible, both in Canada and internationally.”
“Canadian businesses that want to maximize their earnings potential need to have both an online presence and an online marketing strategy that converts visitors into customers,” she adds. “In addition to having a user-friendly web site, brands need to ensure their online marketing strategy positions them as a trustworthy authority others can turn to. This creates brand recognition and brand loyalty.”
The biggest challenge for many brands with an online presence is knowing how to turn online traffic into repeat customers. Moreover, businesses need to understand what potential customers want. After all, what a brand thinks is important may be very different from what a customer wants, notes Rajadurai.
“An effective e-commerce strategy is about understanding the target audience and what kind of content will help drive traffic to the web site. It’s also imperative to use an online marketing company that uses Google-friendly strategies,” Rajadurai concludes. “Google is by far the world’s most popular search engine, capturing 69% of the global desktop search market and a whopping 92% of the mobile/tablet market share.”
Numero Uno Web Solutions Inc., is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions Inc., and to discover how the company can help maximize a business’ search engine optimization and online presence, visit https://numerounoweb.com or call Numero Uno Web Solutions Inc. toll-free at 1-855-SEO-XPRT (1-855-736-9778).