Numero Uno Web Solutions (www.NumeroUnoWeb.com), a fast-growing Internet marketing firm that caters to medium- and large-sized business-to-business (B2B) and business-to-consumer (B2C) companies, is weighing in on a recent study showing that the majority of businesses find Internet marketing to be effective in attracting new customers and that an increasing number are budgeting more for online marketing in 2015.
According to a recent study, 75% of businesses believe that Internet marketing is “effective” or “very effective” at attracting new customers; in 2013, that number stood at 68%. Twenty percent of respondents said Internet marketing is not effective and four percent don’t do any Internet marketing. (Source: Anderson, M., “37% of SMBs plan to spend more on internet marketing in 2015,” BrightLocal.com, January 7, 2015; www.brightlocal.com/2015/01/07/37-smbs-plan-spend-internet-marketing-2015/.)
“Every year, an increasingly larger number of companies understand that online marketing is essential for increasing their audience, attracting new customers, and growing their business,” says Ara Libarian, General Manager of Sales at Numero Uno Web Solutions. “At the same time, at 20%, there are still a large number of businesses that are not getting value for their money. If their online marketing campaign isn’t working, perhaps it’s time to start looking for a different Internet marketing firm.”
The study also found that 37% of respondents plan to increase their Internet marketing budgets in 2015, versus just 21% in 2014. Further, at 47%, almost half are unsure whether or not they are going to increase their online marketing budgets. The number of brands who have no plans to increase their Internet marketing budgets this year has been halved to just 16%, down from 32% last year.
“The fact of the matter is that Internet marketing helps brands connect with more customers. The number of businesses that are going to increase their Internet marketing budgets in 2015 is up 76% year-over-year at 37%,” Libarian concludes. “Exactly how much brands spend each month depends on the size, but businesses with 50 or more employees already spend $3,200 on average each month. In 2015, more than a quarter of marketers plan on boosting their online marketing budgets by as much as 25%.” (Source: “182 Marketing Executives Reveal Their 2015 Success Tactics,” Conductor web site; ww2.conductor.com/rs/conductor2/images/Marketing-Executives-Reveal-Their-2015-Success-Tactics.pdf, last accessed February 3, 2015.)
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how it can help maximize a company’s search engine optimization and online presence, visit https://numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).