Numero Uno Web Solutions (www.NumeroUnoWeb.com), a fast-growing Internet marketing firm that caters to medium- and large-sized business-to-business (B2B) and business-to-consumer (B2C) companies, is weighing in on the state of online shopping in Canada. Numero Uno Web Solutions is also announcing why user experience optimization (UXO) can improve web site conversions.
According to new data from Canada Post, 76% of Canadian households shopped online in 2014. Of that group, roughly a quarter are “frequent” shoppers, meaning they purchase something on the Internet between four and 10 times annually. On top of that, the type of products Canadians are purchasing online is expanding. (Source: Friend, D., “Canadian Online Shoppers Deliver Wake-Up Call To Retailers,” Huffington Post, May 11, 2015; www.huffingtonpost.ca/2015/05/12/consumers-delivering-wake_n_7259978.html.)
“Each year, more and more Canadians choose the convenience of shopping online. Today, online spending accounts for around eight percent of overall retail sales. Between 2013 and 2018, online sales are expected to climb 64% from $20.8 billion to $33.8 billion,” says Ara Libarian, General Manager of Sales at Numero Uno Web Solutions. “While it’s important for brands to have an online presence, it’s also important that they know how to convert visitors into repeat customers.”
Libarian, as recently quoted in Forbes, notes that it’s important to avoid spending time, money, and energy on online marketing efforts that provide minimal results. “Your web site’s design should reflect the kind of design you would want to see,” he said in the article. (Source: Olenski, S., “All About User Experiences: 5 Ways It Can Improve Your Website’s Conversion,” Forbes web site, May 12, 2015; www.forbes.com/sites/steveolenski/2015/05/12/all-about-user-experiences-5-ways-it-can-improve-your-websites-conversion/.)
“Online marketing is results-oriented, so it’s easy to see if it’s working or not,” he adds. “Is your web site attracting qualified traffic? Is it ranking higher on search engines like Google and Yahoo? And are sales increasing?”
Libarian explains that instead of trying to work with outdated web site designs and marketing techniques, it’s easier to update the brand’s marketing strategy and embrace up-to-date marketing trends: “One of the best ways to capture and retain potential customers and improve web site conversions is to employ a variety of UXO strategies. UXO is about developing, designing, and planning web sites that are more user-friendly.”
“If online visitors are not pleased with their user experience, they will simply move on to another site that provides what they do want. A compelling UXO keeps visitors engaged and encourages them to actually explore the site more and a well-executed UXO site is easy to navigate and features relevant, informative content,” Libarian concludes. “The fact of the matter is that advanced UXO strategies actually help build trust and credibility, and ultimately increase sales by converting visitors into repeat customers.”
Numero Uno Web Solutions, is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how it can help maximize a company’s search engine optimization and online presence, visit www.NumeroUnoWeb.com or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).