Statistics can be boring, but they are also necessary. While using pay-per-click (PPC) online requires a lot of observation when it comes to statistics, the good news is that there are ways to make tracking them easier. Here are the top five:
1. Take Your Time
Start by remembering that there are still a lot of numbers to go through. Accept that you have to use charts and data to measure the success of your PPC campaign. Take your time when going over the results and making notes. Rushing may lead to hasty changes that damage your PPC’s results.
2. Keep on Track
You need to stay focused on the task and not stray from it. Some online businesses attempt to multitask when they should be focusing on their metrics and where to lower costs while increasing sales.
3. Observe Conversions
Many PPC specialists have noted a correlation between conversion rates and the positioning of one’s PPC advertising. This means that you need to observe your conversion rates, which will help you make changes to your PPC advertising, such as lowering bids or adding negative keywords as necessary.
4. Employ Google AdWords
Recently, it was announced that Google has a new analytics tool that you can import into Google AdWords to measure goal-based data and track conversions. These are too beneficial to ignore, so look into how to use them to the greatest effect.
5. Keep a Record
Every time you revise your keywords or try to target a specific group of clients, keep a record of what changes you made. A record can help you refine your advertising materials and better determine what is and isn’t succeeding.
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