The Real Conventional Wisdom for Online Business

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Real Conventional WisdomYour parents nudge you to get married. Your friends want to set you up with a friend. Your colleagues tell you to get out more. They complain that you are an isolationist, a loner, a lone wolf far from the maddening crowd. They think there is something wrong with you and that if you don’t get in contact with others more, you will go psycho.

In truth, they need to relax. They mean well and have good intentions for your well-being, but they don’t understand what it takes to be an independent business pro these days. You have to do a lot of work alone, often behind a computer in a corner office, hour after hour, working away. You know this, but they don’t. It’s just an occupational hazard that you have to endure criticism for being by yourself a lot.

Of course, they might have a point. There is a misconception and even a tendency for online business pros to want to be their own marketing manager, copywriter, and PPC expert (PPC refers to pay-per-click) all alone in a cabin someplace. It seldom gets this extreme, but it can happen. When it does, you will burn yourself out and become cynical about the modern world. It’s necessary to branch out sometimes and get to meet other people. There are a lot of ways to do this, but if you want to stick to the professional path, the convention is a great way to go.

Conventions for online business are becoming ever more prevalent as the digital age matures. This is when all parties of digital business can get together, share information, make contacts, and help build up each others’ businesses. It’s not a bad excuse to party after either. Getting in on a digital-business convention is good for you and gets the cobwebs out of your headspace, as well.

Getting ready for a convention today is pretty much the same as it was in the past. You have to search them out online, book off the dates and the hotel, and get yourself there. Worrying about what new tech toy might be there or what slick PPC company will turn up comes later. First, do your preparation. Get your suits, business cards, and daily agenda together, along with your travel tools. If you want to be included in the displays or hold a seminar, make sure you book that, too, with the convention holders.

Once you are there, scout the place out. Set up your material if you are displaying and/or walk around to see what is being offered. A lot of times people book themselves into a convention but never turn up. Schedules change and new events are announced. You have to be on your toes and ready to get involved with convention events once they happen.

Networking is key here. You should have some business cards on hand for meeting new contacts who can help you or may be interested in your services. Your PPC online work or PPC campaigns might be going great, and you have some information to share. On the other hand, your PPC advertising might be a complete bust and you need help from a great PPC expert that is appearing there. Furthermore, you want to know the top 10 PPC campaigns that are going to help your business out. You can only get any and all of this information if you introduce yourself, schmooze, exchange contact information, and follow up later. A lot of people complain that networking is torture, as they lack self-esteem. But the convention is the perfect format for this. People are excited, loose, and ready to meet others. You just have to join in and have some fun.

When it’s all said and done, go home and go over your convention information. Follow up with the contacts you made, and get in touch with those who can help you or those whom you want to help. A convention is fun, but it’s of no use if you don’t use it to improve your business. If you manage all of this, you can walk the line of some great social associations while still being on your own, keeping your business the way you want it—only now it’s better.

Numero Uno Web Solutions is a search engine optimization (SEO) company in Toronto for startup and small companies from all industries and fields. To get more help on all your SEO, web site design, and web traffic needs, e-mail Numero Uno Web Solutions Inc. at info@numerounoweb.com.

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