“So have you texted your CEO yet?”… “Hey, can you create a PDF from the TXT that I sent to your inbox?”… “TTYL, BFF!”…
Did you understand everything in the above phrases? If so, you are hip to the modern jargon of the digital age. Although somewhat difficult to manage with all of the acronyms and short forms, knowing this new age vocabulary is an asset. If you have kids or grandkids that are into texting, online messaging, and modern pop and hip-hop lyrics, it might be worth consulting them for some help if you’re having some problems understanding it all.
Now, if you are involved in online business, you need to have some knowledge of this online jargon, whether you like it or not. What’s more, you have to distinguish between those terms and programs that are closely related or seem alike. Knowing more allows you to better function online to make success almost routine.
Two commonly confused terms in online business are “SEO,” which stands for search engine optimization, and “PPC,” which stands for pay-per-click. Although these concepts are not greatly different in a lot of respects, the business operations of SEO vs. PPC are necessary to understand these days. There is a fine line between the two that needs to be distinguished in order to choose the best option for you.
Bottom Line Reference
Using your bank account as a reference is a good way to get an initial grasp on whether PPC or SEO is better for you. By examining your initial finances or how much you are willing to invest, you can get an idea of the SEO vs. PPC plan for you and your business.
As the title suggests, PPC advertising requires some money. You can set up a PPC account through Google “Adwords,” input your keywords and online ads, and get them sent out online, paying for the clicks to your ads in order to develop online client traffic. A lot of pros say you should be ready to start spending a minimum of $10.00 to $15.00 per day, but this figure is fairly low. It’s better to be ready to spend a bit more if you are serious about getting your ads out there. However, there is the advantage of PPC optimization, whereby you are paying for a steady flow of client traffic and it’s not necessary for you to make any changes or updates. PPC really means that you are paying to bring in more business on the Web.
Now, if money is tight, SEO is still a good option, although it entails a bit of extra work. SEO is free of charge, but you have to optimize your material manually. Not only that, but many SEO algorithms are subject to change without notice. Therefore, it’s also up to you to manage optimization all the time in order to maintain the optimization level of your material. In the end, SEO is the do-it-yourself method of online business. You potentially can do quite well with limited spending, but with a lot of extra sweat involved at your end.
It sounds quite tough, but in the end, it really is all about the money. The SEO vs. PPC question of online business entrepreneur usage is dependent on how much money you can spend to bring in online clients, how much money you generate, and how much time and money you can sacrifice to get the results you want. Getting out your bank statements can help you with this decision.
Outside Help That Actually Helps
From a starter’s perspective, SEO might be best for the rookie business professional in order to self-educate with online business strategy. It’s free, and you can learn a lot by trial and error.
If you’ve been at the online business game for some time and intend to go as far as you can with it though, it might be worth cobbling up some funds and getting some PPC management services involved. Having already established yourself online and with an existing idea of how much you have already tied up in online business, you might just want to get a third party to help you with PPC over the long run. They can keep your PPC going strong, improve faulty PPC work you’ve done in the past, and show you ways to save money with PPC thereafter. Outside help with PPC can help you make the right choices for your business time and again.
To get more help on all your SEO, web site design, and web traffic needs, e-mail Numero Uno Web Solutions Inc. at firstname.lastname@example.org.