Dynamic keyword insertion (DKI) is a new tool available to businesses and online marketers, allowing for more highly effective advertising campaigns.
A traditional PPC ad campaign can be effective for creating interest in a company and making sales, but it can also suffer from some of the same issues with traditional marketing. A PPC ad may end up targeting a broad range of users, many who are not the primary demographic or target for your business.
Using DKI, businesses can create more targeted and specified advertisements that return better results.
What Is Dynamic Keyword Insertion?
Dynamic keyword insertion is a strategy used for PPC ads that appear in search engines. DKI allows businesses to customize their ads and target them based on a user’s search queries. For instance, if a user searches for specific keywords, DKI allows businesses to display a highly targeted, customized ad towards these users.
With DKI, businesses can create a generic ad to display in search engines. However, using a dynamic keyword insertion formula, the ad can display the specific keywords that are entered in search queries by Internet users. This means that when someone uses Google, the ad they get is customized to match their search.
For instance, let’s consider an ad using DKI that’s promoting an electronics store. When a user searches “best computers 2016,” this keyword would appear in the ad that is presented to them. If the user searches “low price computers,” then that keyword may appear in the ad instead.
Importance of DKI
There are many advantages to using the ad text optimization offered by dynamic keyword insertion. Companies can create more effective, persuasive, and targeted ads using DKI.
Easy and Scalable to Implement
One of the big benefits of DKI is that it’s easy to implement and is also very scalable. Businesses can target different keywords and searches of their choosing and of varied frequency. With the dynamic keyword insertion formula, this is the easiest way to create highly customized and targeted ads.
Good Way to Target Users’ Search Queries
The purpose of DKI is to specifically target users’ search queries. When a user sees their search query reflected in an ad, they are more likely to see the ad as relevant and to click through to your web site.
Exceed Ad Character Limits
Another benefit to DKI is that it allows advertisers to actually exceed ad character limits. By inserting long-tail keywords into the ad, DKI can push ads over Google’s character limit, allowing for longer (and potentially more impactful) ads. Google tends to take a lax approach to character limits when it comes to DKI.
Get Higher Relevancy for Ad Copy
When using DKI, you can create ads that are highly relevant to users’ searches, making use of the very keywords they have searched for. By keeping your ad copy generic and targeting a range of keywords, you can create advertisements that are more relevant to a broader range of users.
Increase Click through Rates
DKI also encourages more people to click on your advertisements. Whenever Google displays a DKI ad, it bolds the matching keywords in your advertisement. This makes your ad stand out more to users and makes it more likely that they will click on your ad.
Hiring a PPC Agency in Toronto
If you want to create more persuasive and targeted ads, hiring a PPC agency in Toronto can be a good way to improve your ad campaign and return better results. While ads using DKI can be more effective than other PPC ads, attention still needs to be paid to the keywords you are using, as well as other aspects of your marketing strategy. If you use the right keywords, target the right users, and have effective ad copy, then DKI can help increase visits, revenue, profit, and brand awareness.
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