Pay Per Click (PPC) Advertising Services in Toronto

Instant Targeted Traffic

PPC brings in high volumes of targeted traffic to your web site. It introduces new customers to your web site that are looking to ‘buy,’ rather than just ‘browse’.

Immediate Visibility

Your web site becomes immediately visible to your potential customers. With other online marketing methods, such as SEO, you might need to wait to see the results, but with an effective PPC campaign, you will be able to make an immediate impact.

High Return on Investment (ROI)

People are more likely to click on search results that are at the top of a web page, and as you pay only when a potential customer clicks your ad, PPC offers you high ROI.

Brand Awareness & Reputation

PPC displays your company’s name, along with the keyword or phrase a user is looking for, contributing to brand awareness and reputation.

Our effective Pay-Per-Click marketing strategies are aimed at increasing relevant traffic to your web site while also ensuring higher conversion rates and brand promotion. Our PPC experts come with years of experience and proven track records of staying one step ahead of the competition.

• We are a Google AdWords Certified Partner and know how to effectively manage AdWords campaigns to maximize your ROI.
• We don’t believe in a “one-size-fits-all” approach and create effective PPC strategies after understanding your goals and aspirations.
• Our proven PPC techniques and strategies not only drive more potential customers to your web site, but also convert them into paying customers.
• Our experienced PPC experts do thorough research about your market and target demographic to bid on highly relevant keywords, ensuring you get higher profits and improved ROI.
• We provide measurable results to ensure our clients know how PPC advertising is contributing to their business.
• We don’t believe in tying our clients into long contracts and instead offer flexible contracts to suit both long-term and short-term needs.
• We offer a wide range of cost-effective PPC advertising packages to suit all budgets.

Keyword Analysis & Research

In-depth keyword analysis and research to ensure your business reaches the maximum target audience.

Customer Analysis

Thorough research about your potential customers to know the target audience and how to drive them to your site.

Impactful Ad Copy

Effective ad copy that has the right keywords to attract higher volumes of clicks.

Traffic Tracking

Daily monitoring of traffic on your web site to track the actions and time duration of customers on the site.

Bid Management

Regular management of your bid to ensure it stays ahead of the competition.

Landing Page Design

Effective landing page design to ensure potential customers get the most focused and relevant results.

A/B Testing

Continuous A/B testing to check the effectiveness of PPC campaigns and determine ads that lead to highest click-through and conversion rates.

Reviewing & Reporting

Regular review and reporting of KPIs and PPC campaign performance to adjust project plans.

Should I choose SEO instead of PPC or vice versa?

SEO and PPC are both highly effective online advertising techniques in their own rights and they’re not necessarily mutually exclusive. In fact, these two online marketing strategies are typically most effective when they they’re applied in conjunction with one another rather than separately.

How is PPC different from organic or natural SEO?

The only real difference between PPC and organic SEO is that the web site traffic that’s generated from PPC is paid for, whereas the traffic that comes from the latter is free. PPC is essentially paid advertising, whereas SEO utilizes specific techniques, keywords, and phrases in content that’s based off of general search terms that potential customers are most likely to use.

What type of businesses should be using Internet advertising and why?

All modern businesses should be using the Internet as part of their advertising strategy. These days, people of all ages and backgrounds use the Internet in order to find businesses, products, and services that they need or want. Regardless of age or demographic, almost everyone has access to the Internet and therefore, online advertising is your biggest asset when it comes to promoting your brand.

How long does it take to launch a PPC campaign?

Launching a PPC campaign is pretty simple and shouldn’t take too long. All we really need from you is key information regarding your specific business and its practices as well as your industry as a whole. Once we have all of the information we need to establish a PPC campaign that truly reflects your business values, we’ll run it by you for approval, and then launch it as soon as it’s ready.

Where will my ad appear?

Your ads will appear as sponsored links on all of the major search engine results pages every time users search for relevant search terms that match your keywords or phrases. This includes Google, Bing, Yahoo!, and many more. They’ll be showcased at the very top of each search engine results page so that your ads are the first thing people see when they enter specific search terms that pertain to your business, products, or services.

How much do I have to pay for pay per click?

The cost per click depends largely on what your marketing and advertising budget allows. You get to choose how much you’re able to pay for each click on your ad and the best part is that you only have to pay for each click (hence the name pay-per-click advertising). The higher you’re able to bid for each click, the better your ad will rank on search engine results pages against your competitors. Aside from choosing between the maximum and minimum bid for each click, a number of other factors contribute to how much you’ll have to pay in the long run. These include the average amount of times people search for the keywords or phrases that appear in your ad and the setup of your ad campaign.

What search engines do you work with?

We work with Google, Bing, and Yahoo! to guarantee that your PPC ads and SEO content gain as much online exposure as possible to all kinds of users domestically and internationally.

Can I make changes to my PPC budget at any time?

If you decide at any point throughout the PPC campaign that you need to either increase or decrease your advertising budget, we’ll make the necessary adjustments to accommodate your needs.

How do you determine my company’s budgetary requirements?

The first thing we do is ask you what your online advertising goals are and the timeframe in which you’re hoping to achieve them. Based on that pivotal information as well as any other data we collect from your business, we’ll come up with a feasible budget that suits your specific needs.

What is call tracking?

Call tracking is a technique that measures which portions of your online advertisements are encouraging the most people to contact your business, place orders for your products, or subscribe to your services. It’s an extremely useful tool that can help you determine which advertising features you should be investing in the most and which ones are the least effective.

Will Google AdWords affect my SEO?

Yes, because AdWords is a program that’s specifically designed to help you create and manage your online marketing campaigns.