Pay Per Click (PPC) Advertising Services in Toronto
If your website is making it to the first page of search engine results, this may be due to your effective search engine marketing (SEM) strategy.
Get Higher Leads, Sales & ROI with Effective PPC Advertising Campaigns
Pay-Per-Click (PPC) advertising is one of the most effective methods of delivering targeted traffic to your web site and converting that traffic into leads. Google AdWords, Bing Ads, Facebook, LinkedIn, and other online advertising platforms can provide a great opportunity to target potential customers who are looking online for products or services you offer.
Why Your Business Needs PPC Advertising
Investing in PPC will help you to be discovered by eager buyers who might not necessarily be able to find you through traditional search engine optimization (SEO) techniques. PPC allows you to advertise your products and services at top of search engine results, making it easier for you to be discovered by your potential customers.
How PPC Advertising Will Boost Your Toronto Business
Instant Targeted Traffic
PPC brings in high volumes of targeted traffic to your web site. It introduces new customers to your web site who are looking to ‘buy,’ rather than just ‘browse’.
With PPC, your web site becomes immediately visible to your potential customers. With other online marketing methods, such as SEO, you might need to wait to see the results, but with an effective PPC campaign, you will be able to make an immediate impact
High Return on Investment (ROI)
People are more likely to click on search results that are at the top of a web page and, as you pay only when a potential customer clicks your ad, PPC offers you high ROI.
Brand Awareness & Reputation
PPC displays your company’s name, along with the keyword or phrase a user is looking for, contributing to brand awareness and reputation.
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We Provide Different Types of PPC Ads Management
A solid digital marketing strategy that includes PPC advertising enhances your online visibility and customer outreach by positioning your brand in front of hot leads that are most likely to convert into paying customers.
Numero Uno Web Solutions provides extensive PPC ad management services that can help you reach and exceed your digital advertising goals.
Paid search ads appear on search engine results pages (SERPs), usually at or near the top, in response to specific search queries. This is one of the most common and effective forms of paid advertising. Search ads are among the first results that users see in a search query. Since users are already searching for certain products, services, or businesses that are being advertised, they’re more likely to click the ad and convert into paying customers.
Display ads consist of dynamic banners that feature text, images, and even videos with audio that typically appear at the top or bottom of webpages. They have a 90% efficacy rate because they target users who are already on industry-related affiliate or partner websites and capture their attention. This advertising method is guaranteed to increase your conversion rates by attracting hot leads to your website based on their previous views and searches.
We keep track of all algorithm updates and follow best practices to guarantee the success of your paid ad campaigns.
Social media is an online advertising powerhouse tool. It gives your brand the ability to reach countless users simultaneously by providing you with valuable data analytics based on information users provide in their social media accounts. Interests, hobbies, shared posts, likes, reactions, comments, and other user activities provide a valuable insight into the types of content your target audience respond to positively. Based on this data, your brand can create specially targeted ads that speak directly to your audience members and entice them to become paying customers.
Remarketing ad campaigns are a lot cheaper than other forms of digital marketing. These ads can be custom-tailored to target users who have visited your website or social media pages in the past and remind them of your brand. Since these ads are less competitive because they’re targeting potentially warm leads and redirecting them to your website or social media pages, they have a relatively high turnaround rate.
Google Shopping Ads
Does your website feature a large product or service selection? Then Google shopping ads are an effective digital marketing format to help you advertise them to online users and prospective customers. When users search for products or services you offer, a carousel of clickable images along with webpage links appears at the very top of the search results page. Before clicking on the image to be redirected to the product page, users can hover above the image to get more information about each product. Google shopping ads reduce the number of accidental clicks and ensure that every click is intentional, which increases your conversion rates and ROI on the clicks you pay for.
Local Services Ads
Local services ads are a great digital advertising investment because they follow a pay-per-lead model instead of pay-per-click. That means you only have to pay for the clicks that actually convert into sales. These types of ads apply to niche businesses that offer specific services such as plumbing, HVAC maintenance, repairs, etc. within certain regions.
Why Choose Numero Uno for your PPC Advertising Campaign in Toronto?
Our effective Pay-Per-Click marketing strategies are aimed at increasing relevant traffic to your web site, while also ensuring higher conversion rates and brand promotion. Our PPC experts come with years of experience and proven track records of staying one step ahead of the competition
- We are a Google AdWords Certified Partner and know how to effectively manage AdWords campaigns to maximize your ROI.
- We don’t believe in a “one-size-fits-all” approach and create tailored PPC strategies after understanding your goals and aspirations.
- Our proven PPC techniques and strategies not only drive more potential customers to your web site, but also convert them into paying customers.
- Our experienced PPC experts do thorough research about your market and target demographic to bid on highly relevant keywords, ensuring you get higher profits and improved ROI.
- We provide measurable results to ensure our clients know how PPC advertising is contributing to their business.
- We don’t believe in tying our clients into long contracts and instead offer flexible contracts to suit both long-term and short-term needs.
- We offer a wide range of cost-effective PPC advertising packages to suit all budgets.
Get Quick Leads With the Help Of Pay Per Click (PPC) Advertising Services
Our PPC Management Services in Toronto
Impactful Ad Copy
Effective ad copy that has the right keywords to attract higher volumes of clicks.
A thorough research about your potential customers to know the target audience and how to drive them to your site.
Regular management of your bid to ensure it stays ahead of the competition.
Keyword Analysis & Research
In-depth keyword analysis and research to ensure your business reaches the maximum target audience.
Continuous A/B testing to check the effectiveness of PPC campaigns and determine what ads lead to the highest click-through and conversion rates.
Daily monitoring of traffic on your web site to track the actions and time duration of customers on the site.
Landing Page Design
Effective landing page design to ensure potential customers get the most focused and relevant results.
Reviewing & Reporting
Regular review and reporting of KPIs and PPC campaign performance to adjust project plans.
Pay Per Click (PPC) Advertising FAQs
SEO and PPC are both highly effective online advertising techniques in their own rights and they’re not necessarily mutually exclusive. In fact, these two online marketing strategies are typically most effective when they they’re applied in conjunction with one another rather than separately.
The only real difference between PPC and organic SEO is that the web site traffic that’s generated from PPC is paid for, whereas the traffic that comes from the latter is free. PPC is essentially paid advertising, whereas SEO utilizes specific techniques, keywords, and phrases in content all based off of general search terms that potential customers are most likely to use.
All modern businesses should be using the Internet as part of their advertising strategy. These days, people of all ages and backgrounds use the Internet in order to find businesses, products, and services that they need or want. Regardless of age or demographic, almost everyone has access to the Internet and therefore, online advertising is your biggest asset when it comes to promoting your brand.
Launching a PPC campaign is pretty simple and shouldn’t take too long. All we really need from you is key information regarding your specific business and its practices as well as your industry as a whole. Once we have all of the information we need to establish a PPC campaign that truly reflects your business values, we’ll run it by you for approval, and then launch it as soon as it’s ready.
Your ads will appear as sponsored links on all of the major search engine results pages every time users search for relevant search terms that match your keywords or phrases. This includes Google, Bing, Yahoo!, and many more. They’ll be showcased at the very top of each search engine results page so that your ads are the first thing people see when they enter specific search terms that pertain to your business, products, or services.
The cost per click depends largely on what your marketing and advertising budget allows. You get to choose how much you’re able to pay for each click on your ad and the best part is that you only have to pay for each click (hence the name pay-per-click advertising). The higher you’re able to bid for each click, the better your ad will rank on search engine results pages against your competitors. Aside from choosing between the maximum and minimum bid for each click, a number of other factors contribute to how much you’ll have to pay in the long run. These include the average amount of times people search for the keywords or phrases that appear in your ad and the setup of your ad campaign.
We work with Google, Bing, and Yahoo! to guarantee that your PPC ads and SEO content gain as much online exposure as possible to all kinds of users domestically and internationally.
If you decide at any point throughout the PPC campaign that you need to either increase or decrease your advertising budget, we’ll make the necessary adjustments to accommodate your needs.
The first thing we do is ask you what your online advertising goals are and the timeframe in which you’re hoping to achieve them. Based on that pivotal information as well as any other data we collect from your business, we’ll come up with a feasible budget that suits your specific needs.
Call tracking is a technique that measures which portions of your online advertisements are encouraging the most people to contact your business, place orders for your products, or subscribe to your services. It’s an extremely useful tool that can help you determine which advertising features you should be investing in the most and which ones are the least effective.
Yes, because AdWords is a program that’s specifically designed to help you create and manage your online marketing campaigns.