Why Mobile Searches Matter for Local Businesses in 2016
For small businesses, there’s a good chance that most of their customers are finding them through a local mobile search. The mobile search is becoming more and more important to businesses, especially as mobile use increases. Mobile devices are now the number one way through which people access the Internet and this lead is only going to grow in 2016.
This is why optimizing a web site for mobile use is important for any business that is hoping to grow their customer-base in 2016. By developing the right mobile strategy, local businesses can attract more customers and grow their business.
Is Your Business Ready for Local Mobile Search?
Before any business begins optimizing their mobile strategy, they must consider which approach they are going to take. There are several different ways that businesses can reach high-mobile users. Businesses can choose one or more of the following options:
- A responsive site that works on both desktops and mobile devices
- A separate mobile site specifically for mobile devices, or
- A mobile app
Each of these options has its own advantages and disadvantages, and some may be more suited to some types of businesses.
However, for the purposes of SEO, a responsive site is often the best choice for local businesses. This is because Google has a mobile-friendly algorithm that favours sites which are responsive. This means that responsive sites will be the first to show up in many Google searches. If you want your site to be seen on both desktops and mobile devices, then a mobile-friendly web sites are the easiest option.
Ways to Win in Mobile Search for 2016
Here are some mobile optimization tips to make your business stand out in 2016.
Highlight Important Information
When people do a local mobile search, there is some specific key information they are usually looking for. If that information is buried in your site, they will move on. Keep your mobile site simple and highlight your business’s address, phone number, and other contact information.
Consider Mobile Design
Effective design for a desktop may not be effective design on a mobile device. Optimize your site specifically for mobile use, and remember that users are accessing your site on a smaller screen and have less capability. For instance, accordion menus are popular for mobile sites, as they can easily organize an entire site’s content into an easy-to-use menu.
Once you have an influx of mobile users coming to your site, you will want to convert them into paying customers right then and there. Add sales-oriented options, such as a “Buy” button, sales listings, or options to book appointments or reserve items in-store. Your mobile site should become an extension of your physical business.
Numero Uno Web Solutions is a provider of search engine optimization (SEO) solutions to start-up and small companies from all industries and fields. As a trusted Google partner, we stay on the pulse of industry changes and adapt our practices to produce quality SEO and content marketing plans to fuel the growth of businesses across communities. Contact us to learn more about content marketing techniques and how we can help improve your search profile.