Local SEO Services
We’re experts in helping small and medium sized businesses dominate their local market through effective SEO.
What Is Local SEO?
As one of the most connected cities in the world, there has been unprecedented growth in local search engine optimization (SEO) in Toronto. It seems like everyone in the GTA now has a smartphone and everywhere from major chain stores to small cafes, has Wi-Fi.
Local SEO, unlike organic SEO, is focused on providing results related to the current location of the person performing the search.For instance, if someone searched “best sports store,” the search engine they are using would provide results based on where they were currently standing.
This feature is ideal for smartphone users.
In the U.S. alone, one in three inquiries on Google is local. Eighty-seven percent of those searches are being made by users on mobile devices, while 95% of mobile phone users use their devices to look up and call local businesses.
Why Your Toronto Business Needs Local SEO Services
If you want your business to be one of the top results for local SEO in Toronto, you’re going to need to turn to the professionals. A local SEO company will work to put your business at the top of the results on popular search engines like Google and Bing. This is especially beneficial if your business provides a specific product or service.
Local SEO can take keywords that are specific to your business, such as “deck building Toronto” or “laptop repair Toronto” and create content that leads to better search engine ranking. So that when a potential customer enters a specific term into a search engine, your business will come up first.
However, if they take your location out, you won’t show up in their results; unless you sell your products internationally, this isn’t going to benefit your organization.
Optimizing your products and services for customers in your area, local SEO is the top choice for businesses that are looking to increase their presence on the Web. A local SEO campaign will combine your location with strategically placed keywords to increase your rankings on all the top search engines
Get Your Business Noticed with Our Local SEO Services
Why Local SEO Is Important
If you want your business to be one of the top results for Local SEO in Toronto, you’re going to need to turn to the professionals. A local SEO company will work to put your business at the top of the results on popular search engines like Google and Bing. This is especially beneficial if your business provides a specific product or service.
Local SEO can take keywords that are specific to your business, such as “deck building Toronto” or “laptop repair Toronto” and create content that leads to better search engine ranking. So that when a potential customer enters a specific term into a search engine, your business will come up first. However, if they take your location out, you won’t show up in their results; unless you sell your products internationally, this isn’t going to benefit your organization.
Optimizing your products and services for customers in your area, local SEO is the top choice for businesses that are looking to increase their presence on the Web. A local SEO campaign will combine your location with strategically placed keywords to increase your rankings on all the top search engines.
What Are Local SEO Ranking Factors?
Google takes approximately 200 local SEO ranking factors into account when filling top-ranking positions on SERPs. Here are just some of the most important ones.
- Google My Business/Google Business Profile listing optimization
- Use of relevant keywords
- Overall user experience
- Website domain authority
- Search result click-through rate
- Quantity and quality of online reviews and ratings
- Local search citations
- Link signaling
- Content quality and accuracy
- Consistency of name, address, and phone number (NAP) for all local business citations
- Level of expertise, authoritativeness, and trustworthiness (EAT)
- Website crawlability
- Content length
- Page loading speed
- Number of backlinks and reputable sources
- User-friendly content formatting and readability
Areas of Local SEO Expertise
Enhance your digital marketing campaigns with our local search engine optimization services. We offer unparalleled expertise in the following areas:
Local SEO Audit
As a renowned local SEO company in Toronto, we perform in-depth SEO audits that include analyzing the performance of your current digital marketing campaigns. Our team will devise a list of solutions to enhance your SEO rankings and help you build a strong online presence.
Keyword Research for Local SEO
Performing exhaustive keyword research and analysis is a crucial aspect of our local SEO expertise. We can search for and identify the most relevant and high-performing keywords to enhance your website content and boost search rankings.
Google My Business/Google Business Profile for Local SEO
Our team will assess your existing online business listings, implement necessary updates, and ensure that all of your business information is accurate and consistent across the board.
Bing Places for Business Listing
Expand your online target audience base through extensive Bing Places listing optimization.
NAP Optimization: (Name, Address, Phone Number)
Our team will evaluate your business information across a variety of platforms to ensure total accuracy and consistency throughout each citation or mention. We’ll also update any outdated business names, addresses, and phone numbers so your customers can always reach you with ease
Local Citation Creation and Link Building
Leverage the use of consistent and accurate local citations across various websites and online locations. Our team will create and manage local business citations and listings across a wide array of industry and geo-specific digital directories.
Content Writing for Local SEO
Our content creation and publishing expertise includes a wide range of online platforms and resources to fill your website with enticing, relevant and informative content that drives up traffic and boosts your click-through rates.
Online Review Monitoring
Moderating and responding to online reviews shows your customers that you value their opinions, feedback, and time spent reviewing and rating your business. We provide extensive online reputation management services that showcase your brand in a positive light and ensure all reviews are met with the utmost professionalism and gratitude
Get Free Local SEO Consultation and Increase Your Local Customers
Why Your Google Business Profile Is a Big Part of Local SEO
Google Business Profile (GBP), formerly known as Google My Business (GMB), is an online platform that enhances your online visibility. It’s an integral component to any digital marketing strategy. You can list multiple business locations, include keywords and meta tags to attract more ranking signals, and add product and service categories that pertain to your business.
Including the following information enhances your overall local search rankings and tells your customers everything they need to know about your company straight from the horse’s mouth. Google Business Profile verification prevents unauthorized individuals or competitors from making changes to your business listing, posting on your behalf, and answering customer inquiries or reviews.
You can include the following information:
- Pictures of your business, products, and services
- A brief business description containing relevant keywords
- Business category and type
- NAP contact information based on local search
- Hours of operation
- Website link
- Link to Google Maps directions
- Live peak hours
- Maps of the premises (for larger businesses or retail spaces)
All of these knowledge panel components are designed to help Google locate and identify local businesses faster. Hence, the more information you include in your Google Business Profile, the more you can increase your online rankings and secure a top-ranking position.
How Can Numero Uno Help You with Local SEO in Toronto, Canada?
Numero Uno Web Solutions works closely with clients to create local SEO campaigns geared towards the area they are located in. Our services are specifically for small- and medium-sized business owners looking to generate more traffic to their web sites.
At Numero Uno Web Solutions, we use proven local SEO strategies and techniques and keep up to date on the latest trends in the industry, continually applying this knowledge to our work with our customers.
We are the top name in local SEO because we are results-driven and ethical, with our main philosophy being to provide our customers with the results they are looking for. Combine this with our extensive experience in providing small and medium-sized businesses with increased Web traffic and profit and it’s little wonder why we are so successful.
Local SEO Services FAQs
Professional local SEO services in Toronto can benefit your digital marketing campaigns in the following ways:
- Build a strong online brand presence
- Leverage a variety of multichannel marketing campaigns
- Increase your ROI
- Establish and cultivate strong customer loyalty
- Retain recurring customers
- Improve your website traffic
- Improve foot traffic in your brick-and-mortar store
- Increase brand awareness, recognition, and loyalty
- Enhance online visibility across various platforms and apps
- Optimize Google, Bing, and Yahoo listings
When you hire a local SEO company in Toronto like Numero Uno Web Solutions, you can take advantage of our extensive digital marketing, SEO, and search engine analytical skills to boost your online rankings, website traffic, and user experiences.
At Numero Uno Web Solutions, we serve a variety of different industries including, but not limited to:
- HVAC, plumbing, and electrical
- Financial and banking institutions
- Law firms
- Dental clinics
- Technical companies
- B2B businesses
- Real estate firms
- Cleaning and sanitation businesses
- Warehousing and logistics
- Landscaping and property maintenance businesses
- Medical and healthcare
- And many more
The cost of our local SEO services in Toronto varies based on the extent of work that your digital campaign and website require. We offer a number of different packages that range in prices and services rendered including website development, business listing optimization and management, keyword research, etc. Choose between one-time or ongoing project management.
Your Google My Business/Google Business Profile listing is the first impression online users will encounter of your business. It’s the first result that appears when people search for your business by name, product, services, or industry. As such, it should provide a brief yet detailed overview of what your business does and the products and services you offer along with pertinent information about your organization.
Claiming and optimizing your GMB account with relevant keywords, descriptors, and categories is important because it gives you full executive and management control in terms of the content that appears there and how your brand is perceived. It also guarantees that Google will accurately index your listing, so it appears as a result for related search queries.
Local citations are mentions of your business across various online locations such as business directories, different search engine platforms, applications, and affiliate or partner websites. It’s important to make sure all local citations are consistent and optimized featuring the same information to establish user trust and recognition.
NAP stands for name, address, and phone number. Since these are the main identifiers of your business, it’s crucial that they appear consistently across all online locations where your business is mentioned.