Crunching Your Keywords for Success
In accounting, it’s all about the numbers. In logistics, it’s all about the cargo. In computers, it’s about program packages.In each instance, the professional of whatever field is trying to squeeze the most out of their services by crunching a certain subject—numbers, shipments, digital programs—into a small unit to complete a client service. While some people think society today has too much excessive behavior, these working pros might claim the opposite.In business and life, you are often in the same situation. You have to crunch, squeeze, and fit something into a small area to generate a certain successful result. Whether you are saving money to travel or trying to cut costs when shipping product, you are doing a lot of crunching to create density.There’s another new place in business that you have do some crunching now if you want to generate a bit of success. It’s called keyword density. You’re probably thinking: “Oh no, don’t tell me; I have to learn some more crazy Internet processes just to put bread on the table.” But it’s not that gloomy. Keyword density is like any modern business practice. It just takes a bit of work to get the techniques down.
Keyword density was born out of search engine optimization (SEO) techniques. As you probably know by now, SEO comes from placing the right keywords in the body of your content so that when potential clients and business associates do online searches, their search words match yours and you come up on their search engines. Keyword density is just an extension of that. You have to have a certain amount of keywords in the body of your online material to help you get to the top of SEO. Once you know what keywords you are going to use, you should use those keywords in a certain percentage of the content. Most SEO experts say that around two to three percent of the written copy should have the keywords embedded in the content. This is about correct—if you have a page of 200 words, four to five of the words should be your keywords. Don’t go over this, as now search engines recognize an issue called “keyword stuffing” and will penalize web sites/businesses that go over the keyword density cutoff.
You might want to note the architecture of your online content as well. Since keyword density revolves around placement of certain words or phrases in certain areas, how you compose your content is of extreme importance for proper keyword density. This is tricky, as you have to use a combination of both technical and intuitive processes. As mentioned earlier, you have a certain percentage of keywords in your online articles, pages, etc. But now you have to go over that content and read it aloud to make sure those keywords and phrases are in places that make the content read clearly. Too often business folks who have trouble with writing congest the keywords and their phrases in certain paragraphs. Hence the content reads terribly and incoherently. When doing up your keyword density within the context of your online content, make sure you come up with an architecture scheme to place the keywords in the right place so your material reads smoothly online.
Now, if you really want to get technical, get ahold of some keyword density literature written by the computer aces who know all about it. They have some great and truly cutting-edge information on the subject plus some mathematical formulae that can help you calculate exactly how much keyword density you need for any given piece of online content. Use these materials with caution though. Since keyword density and SEO are still in their infancy, they’re changing like the direction of the wind. Your sources of information on keyword density should be current and reliable. Too often, would-be experts publish material in print or online about SEO techniques that are bogus. If you are going to get hip to keyword density and how to make it work for your business online, go to a reliable source.
The Internet practices of business are still in flux, but there are some good methods already in use. Keyword density is one. Once you get the hang of it, you can crunch the right words to get the right success for yourself.
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