Modern savvy business owners know that the best way to maximize sales revenue is to take advantage of a variety of digital platforms that can propel their marketability. Whether you run an e-commerce business or a combination of a brick-and-mortar and online business, it’s important to know how to effectively navigate and use certain search engine optimization tactics to your advantage. In case you need a little extra guidance, here are some excellent tips to help you stay competitive and dominate the Google SERP and local Maps optimization game.
Use Structured Data
Structured data has to do with the way in which data is presented on your website and across all of the online platforms your business uses. Organizing web and online content in a structurally sound manner makes it easier for search engines like Google to crawl your website, understand content, and adhere to user search intent. It ensures that your web content will only be presented in response to relevant search queries. This can help improve online impressions, click-through rates, and conversions.
Structured data also helps improve the efficacy and accuracy of local Google searches, which is essential for Google Maps optimization, since these types of queries are location-based.
Optimize Google My Business
While there are a number of online business platforms that you should already be on, Google My Business (GMB) is undoubtedly one of the most prominent ones. Make sure your Google My Business account is always up to date with the most accurate information. Use the Categories section to add relevant descriptors to your business to help prospective customers find you faster online.
Adding the following information to your Google My Business profile can help increase your searchability and rankings:
- Specific local service areas
- Products and services you offer
- Professional images
- Menu items (if you run a restaurant, café, or other food and beverage-related business)
- Contact information (e-mail, phone number, live chat, etc.)
- Hours of operation
- Peak hours
- And more
The great thing about Google My Business is that it provides a useful and convenient knowledge panel for your business that allows users to get all of the key information that they need before making a purchase. When linked to Google Maps, users can also automatically get directions to the location that’s closest to them. They can also click on your website and be redirected to your home page for additional information.
Make sure your GMB profile always includes the latest COVID-19 updates, so your customers know if your business is temporarily closed or operating under limited hours, as well as whether you offer in-store shopping, dine-in, takeout, or delivery options.
Update Event Statuses
The COVID-19 pandemic has changed the way a lot of businesses operate and function. The onus is on business owners to continuously update their customers regarding special scheduled events such as live shows, concerts, autograph signings, and so forth.
As business owners gear up to resume operations under the new normal, it’s important to be prepared for and expect the unexpected. Over the past year, businesses have had to cancel numerous public events in compliance with ever-changing COVID-19 lockdowns and restrictions. Given the uncertain nature of the situation, it’s important to always keep users and customers updated on event statuses.
Event schema can be used to automatically update event statuses across a variety of linked platforms including your website, GMB account, social media, and event management and ticketing websites like Eventbrite.
Event schema is a platform that businesses can use to automatically update event statuses across a variety of linked platforms. Instead of having to manually update event statuses across individual platforms, you can now alert users in one fell swoop. Event statuses include:
- Event cancelled
- Event postponed (date and time TBA)
- Event moved online
- Event rescheduled
- Event scheduled and will go on as planned
Audit Your Business Listings and Web Content
In real estate, one of the most important factors that determines property value is location, location, location. When it comes to web content for businesses, the equivalent of that is audit, audit, audit. It’s important to routinely audit all of the information available online about your business, so that you can take full control of the narrative that’s presented to existing and prospective customers.
As your business continues to grow over time, you have to create timely and relevant industry-related content that also speaks to a wider audience—especially if your goal is to reach out to new demographics that were previously evasive or unreachable. Scheduling regular audits—as frequently as once a month should suffice—can help you stay on top of the latest information, ensure accuracy, and prevent potential penalties for presenting outdated information while also improving the overall customer experience.
Manage Your Online Business Reputation
There are many ways in which you can actively manage your online business reputation and improve upon customer perceptions of your brand. Start by verifying your Google My Business account right off the hop, so that you can easily interact with online customers and prevent malicious hackers or your competitors from accessing your account and making changes.
The next step is to work with a professional third-party online business reputation management company that can handle all of the back-end daily processes for you. Over time it will become increasingly difficult and time-consuming to respond to every customer query, review, or piece of feedback across various platforms. Outsourcing online business reputation management services to a respected SEO agency in North America is the key to establishing and maintaining strong customer relationships.
Work with an SEO Agency in Toronto
Numero Uno Web Solutions is a renowned SEO agency in Toronto that can help take your digital marketing and search engine optimization techniques to the next level. In addition to all of the abovementioned services, we also expertly integrate the following components into our clients’ digital marketing campaigns to make them stand out.
- Hyper-local content
- Voice search optimization
- Google Trends updates and analytics
- Use of multiple digital platforms to connect with more customers
Contact us today for more information.