Companies have a lot to consider when creating a successful e-commerce strategy in 2015. With statistics showing the very successful sales numbers for online retail in 2014, it makes sense that so many companies would want to create the most successful e-commerce strategy they can for 2015.
With that in mind, here are some useful techniques your business can use to create or revise your e-commerce strategy:
1. Create a User-Oriented Experience
When creating your web material, you have to put yourself in the client’s position and think about what they would like to see. Online shopping carts and catalogues are both great starts, but try to think as if you are designing a virtual store, where products are segmented into departments. Doing so will allow your clients to have an easier time finding the items that relate to their interests or speak to them on an emotional level.
2. Design a Service You’d Want to Use Yourself
An extension of the first tip, your web site’s design should reflect the kind of design you would want to see. Say you have an online clothing business; think how you’d like to navigate through such a site, such as by having clothing categorized into shirts and pants, all with sharp-looking visuals that display the products looking their best. You should be ready to test your site when necessary to see which designs work best with the general public.
3. Customer Feedback Is Crucial
People like online platforms because they are easy to participate in. Online, customers can leave comments, watch videos, and test new media. Sure, some of the things they say may be inappropriate or false, but the success of e-commerce in 2015 depends fairly heavily on customer feedback. Companies can use input from their customers to improve their business, or address their comments and concerns to foster positive relationships and build up brand loyalty.
4. Give Customers an Incentive for Action
Many people don’t have a lot of money and aren’t going to buy unless they have a solid reason; you need to give them that reason. Offering a customer loyalty system, a special rewards membership, or some form of regular promotions will give clients the necessary incentive to buy and create further loyalty towards your business. It’s believed that while online media is engaging, it also distances people from others and social interaction. Thankfully, having these incentives helps people in the digital age to feel like a part of something worthwhile.
5. Use Social Media to Promote Your Brand
Contrary to popular belief, social media does not directly sell products, hence why professionals often advise against companies using it exclusively as an e-marketing tool. However, social media is fantastic for brand awareness and getting the word out about your company to as wide an audience as possible. It’s especially wise to take advantage of visual-based social media like Pinterest and Instagram and embed links in the graphics that lead back to your web site. This way, your goods are showcased in a way that allows people to get a closer look at them.
6. Invest in Mobile
The results of 2014 purchasing data showed that mobile commerce and purchases via mobile devices are on the rise. In today’s fast-paced world, consumers may not have the time to sit down at a computer to browse and make online purchases, which is why they often make purchases off of their phones and tablets while in transit. If you haven’t already gotten into the m-commerce area, now is the time to do so. In fact, it’s imperative that you make sure your company’s marketing materials work across mobile media and that all related content is properly optimized.
7. Be Ever-Evolving
Today’s business world is tough, so you have to be tougher. This means that you have to keep up with changes and new additions in the world of technology, as well as business trends. Doing so will allow you to be far more competitive than if you did not adapt. Once you start to see which trends are working in conjunction with your e-commerce strategy, continue to use them. However, continue to keep up with business news and attend tech-related conferences, as staying in the loop means keeping your business strong.
8. Improve Web Site Loading Times
One thing that so many analysts have noted for negatively affecting e-commerce results is slow web site loading times. Clients tend to leave slow-loading sites as opposed to waiting for the site to load so they can purchase products. If your web site takes more than three seconds to load, you should redo the site. The problem might be solved by removing some graphics or improving the site’s optimization.
E-commerce is a field with a wealth of opportunities. With these tips and a focus on the future, you can take advantage of every chance that e-commerce provides.