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How to Use Google AdWords Segments to Increase PPC ROI

google adwords segments

If you want a return on investment (ROI) that is as high as possible, optimizing your AdWords campaign is key. One of the most effective ways to see your campaign’s strengths and weaknesses is by using Google AdWords Segments. It operates by splitting your data into more detailed options such as conversion type, time period, or type of device. Using AdWords Segments makes it easier to find out where your money is being used, and shows you areas of unusually high performance.

Where to Find Segments in Google AdWords

Finding the Segments feature in Google AdWords is simple. If you want to know how to add segments, follow the simple steps below.

  1. Sign into your Google AdWords account.
  2. Click “Campaigns”
  3. To view data from a specific time frame, click the “Date Range” menu on the top of the page and select the time period you would like to preview.
  4. Select one of the tabs in the middle of the page (Campaigns, Ad Groups, or Ads, for example.)
  5. Select the “Segment” button.
  6. Select a segment from the drop-down menu to add a segment, or select “None,” to remove one.

How to Use New Features in Google AdWords Segments

AdWords’ Segment tabs are helpful to show data in a variety of forms. Whichever metrics you want to observe, whether by device, conversions, time, or more, you can get a clear image of how your online campaign is doing.

Segment by Time

The time selection in AdWords Segments creates a view of data that is organized by day, week, month, quarter, year, specific day of the week, or even hour of the day. Once the data is analyzed, the results can help advertisers to influence their ad scheduling strategy to hit those peak times.

Segment by Conversions

The segment feature is important for advertisers with conversion tracking or specific conversion goals. When viewing these metrics, Google AdWords can provide users with a sum total of how many conversions the campaign generated. Users can also see a breakout by conversions if there are multiple in the AdWords system. This useful feature can help advertisers understand which ad groups, keywords, audiences, or campaigns are generating each conversion type.

Segment by Network

This segment is used to compare search and display network performances and is helpful for advertisers looking to compare individual ads.

Segment by Device

This feature allows advertisers to see the performance breakdown by either computer, tablet, or mobile phone. If mobile devices are driving streamlined performance, adjustments can be made such as increasing the mobile pay-per-click (PPC). On the other hand, if computer and tablet performance is more efficient, advertisers can implement a negative bid adjustment on mobile devices.

Segment by Experiment

AdWords’ campaign experiments allow advertisers to examine changes in a campaign by creating a twin of a specific campaign and testing a new rule on it to see whether it helps or not. In other words it lets you take risks without actually harming your campaign.

Let Numero Uno Web Solutions Help Boost Your ROI

Numero Uno Web Solutions can help you build your mobile landing pages to improve conversions in a way that can directly boost your profits. We have benefited businesses in Toronto, Richmond Hill, Vaughan, and we have even extended our campaign management services to Texas, Massachusetts, and Florida. To learn more about how we can improve your AdWords conversions, or help you set up your PPC Segments, call us at 1-855-SEO-XPRT.

About Adrian Newman, BA

President, Numero Uno Web Solutions

Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.

Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.

A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.