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The Impact of Digital Marketing on Consumer Perception

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Exceptional and effective digital marketing is an integral part of creating strong brand awareness as well as identifying and establishing a concrete customer-base for your business. The key to accomplishing all of this is to not only find your target audience but to also define the specifications of your company’s offerings and ensure those offerings (products and services) are in line with the needs and wants of your potential customers. In many ways, the brand image your business projects serves as a guiding light to help your target audience and preferred consumers find you rather than you having to find them. Ultimately, consumer perceptions play a large role in determining whether your brand will flourish or fail. For better or worse, consumer perceptions are highly impressionable and can change based on different creative marketing strategies your company employs.

Establishing Brand Awareness and Loyalty

As long as you’re offering a high-quality product or service, chances are that most people will be more than willing to pay a little bit of extra money to support your business. A combination of positive consumer perceptions, excellent customer service, and customer satisfaction can eventually translate into greater financial success and continued consumer loyalty for your business. The best way to work towards this is by paying attention to what people are saying about your company in varying capacities. This means hosting in-person focus groups, perusing online consumer reports and forums, as well as posting online surveys for customers to complete after trying your product or survey. While you should certainly take most negative reviews with a grain of salt and evaluate them as circumstantial, you should also be willing to investigate their validity and respond with grace, respect, and tact. This will show your current customer-base and prospective customers that you care about their opinions and experiences. Having a successful business isn’t measured by how well you can avoid adversity; rather, it’s measured by how you respond to it.

Competitive Advantage

Knowing your audience intimately will help give you a strong competitive advantage over your opponents. It allows you to both deliver on their current needs and desires while also being able to predict what their future needs and wants will be as they mature over time. In tandem, you can also stay on top of and ahead of digital marketing trends and use them to your advantage as much as possible.

Boosting Consumer Loyalty

By accurately picking up on all of the most important nuances of your consumers’ fundamental expectations of your company, you can also help to boost their loyalty to your brand. Your customers will be wildly impressed with how well you know them and can spike their interests by launching new products and services and recommending them accordingly. In this way, you can use social media sites like Facebook, Instagram, Twitter, and Pinterest to further your digital marketing agenda and introduce or, in some cases, re-introduce your brand to online consumers and cleverly integrate it into their daily interactions.

Expand Your Brand Image

Nothing can help a company effectively expand its brand image more effectively and powerfully than positive word-of-mouth. This is quite possibly the most valuable form of marketing because people tend to cherish the opinions of their friends, family, and acquaintances who’ve already tried a certain product of service. Offering a large variety of products and services will also help you appeal to a much wider audience than you otherwise would’ve been able to reach. It’s important to start off small and establish your niche, but then use the expertise and experience you gain along the way to expand your horizons and, in turn, increase your return on investment exponentially.
The SEO experts at Numero Uno Web Solutions can help you establish a strong, feasible, and personalized digital marketing strategy that’ll work wonders for your company’s online presence. We can help you expand your small business or startup by reaching a wider online audience and gain meaningful leads that’ll translate to increased conversions. Contact us today for more information on how we can help your company achieve unparalleled online success.

About Adrian Newman, BA

President, Numero Uno Web Solutions

Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.

Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.

A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.