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How Dynamic Search Ads Can Improve Your Campaign Performance

dynamic search ad campaigns

A lot of advertisers dread having to use dynamic search ads for a very good reason. If they’re used incorrectly or inefficiently, they can actually negatively impact your AdWords campaigns. But, once you become familiar with their nuances, you might be surprised at how much they can improve your AdWords campaign management techniques, your PPC, and the online visibility of your ads.

What Are Dynamic Search Ads?

Dynamic search ads when used effectively have the capability of making your target audiences aware of your company, services, and products through selective marketing. On the surface, this might seem like it’s excluding the grand majority of potential consumers, but this can work to your advantage because it allows you to create a niche market for your brand and establish valuable leads. This method of online marketing essentially automatically separates the most possible positive leads those who are most likely to purchase items from your web site from negative leads (those who are least likely to purchase items from your web site).

How Do Dynamic Search Ads Work for Your Campaign?

By now, you’re probably wondering how dynamic search ads could possibly benefit your ad campaigns. The idea itself is quite simple. It’s the execution that can get a little tricky. Google has an algorithm set up to automatically scan web sites within certain categories for content that’s pertinent to improving your dynamic search ad rankings. It collects your highest ranking keywords from your brand’s category and then searches for those keywords or long-tail phrases throughout your web site and indexes them. That way, every time those keywords are used for a search query, Google prominently displays your ads on the SERP. When the person clicks on the link, they’re automatically directed to a corresponding landing page on your site that contains those keywords in the headings and subheadings. As long as your web site is adequately set up, always up-to-date, full of unique content, with properly working backlinks, then you shouldn’t have any issues generating a high ROI using this method. This is where good content auditing skills also come into play.

Benefits of Using DSAs

One of the major benefits of adding Google dynamic display ads to your online marketing arsenal is that Google essentially does all the work for you. You don’t have to actively search for leads; you simply have to create alluring and interesting content that’ll lead them to you. It’s like leaving a trail of glow-in-the-dark breadcrumbs in the vast abyss known as the Internet. Eventually someone will search for whatever you’re marketing and if it’s effective enough, then they’ll convert into a paying customer. All you have to do is perform timely web site upkeep and provide valuable content.

Why You Need to Optimize Your Dynamic Search Ads

Like any other aspect of online marketing, your dynamic search ads must be properly optimized in order to render the best possible results. Ads with automated headings have the highest click-through rates because they directly target specific categories, search queries, keywords, and phrases containing certain keywords. By strategically and seamlessly implanting keywords in the headings and content of your chosen landing pages, you’re simultaneously creating useful content and strong brand recognition.
The main objective of a strong SEO marketing campaign is to provide advertisers with strong leads by creating a specialized market for their brands. At Numero Uno Web Solutions, we have the tools, knowledge, and skills to do just that. Our SEO-based expertise has helped numerous clients throughout the years both in Canada and the U.S and we’re always looking to expand our horizons to work with diverse companies. If you have any inquiries about our highly esteemed SEO services, please contact us at 1-855-SEO-XPRT.

About Adrian Newman, BA

President, Numero Uno Web Solutions

Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.

Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.

A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.