Digital marketing is now an essential part of doing business. Every business, regardless of size, wants to have the best campaign in place. This is especially important for small- and medium-sized businesses (SMBs).
An SMB cannot make the same mistakes as a large corporation, as they do not have the resources at their disposal if a marketing campaign doesn’t work out. That is why the experts recommend having a clear and well-thought out digital marketing strategy in place.
Here are a few of the things you can do when creating a digital marketing campaign to avoid common mistakes:
Have Clearly Defined Goals
First and foremost, you’ll have to have a clear digital marketing strategy in place before you do anything else. What do you want to achieve with your campaign? Increase sales? Engage your customers? Drive up traffic to your web site?
Regardless of the plan, make sure that you will be able to achieve it and set clear goals. Don’t be afraid to experiment along the way since this can help you determine what works and what doesn’t. Measure whether or not you are reaching your goals on a weekly, monthly, or quarterly basis.
Don’t Pigeonhole Yourself
Create a variety of different types of content. Whether it’s long-form blog posts or even the occasional e-book; taking that little bit of extra care is what will influence a customer to purchase your goods or services.
Remember to have a set schedule for blog posts and provide your customers with in-depth content. Mix 500-words-and-over blog posts in with white papers and e-books. Lastly, include multimedia, whether it’s videos, slideshows, or even images; this is easier than ever with today’s publishing software.
Setting Your KPIs
Key performance indicators (KPIs) are an essential part of any digital marketing campaign. Be sure to have ways to measure your data in place at the beginning of your campaign and keep an eye on them throughout. A common mistake that many businesses make is waiting until the end of their campaign to look at their metrics, but doing so will give you a chance to implement any strategies that prove to be effective early.
Use Social Media
Social media has become an ingrained part of a successful digital marketing campaign. This provides an excellent way to interact with your customers and reach an audience you may not have considered.
Find out what content works on which social media outlet. For instance, a long-form blog post might not go over well on your Facebook page, but followers on LinkedIn will doubtlessly be interested. And follow influential people in your industry and related to it, as this may lead to them sharing your content; a retweet from someone with a million followers could lead to a huge boost for your business.
If you have a really good blog post that received a lot of interest, don’t be afraid to reuse it, but include new information and statistics. Also mention it on social media for anyone who may have missed it the first time or say that there’s new information.
Make Sure Content is Relevant and Engaging
Don’t make your content dry; make an effort to engage your customers and tell a story. Also make sure that it is relevant to their needs. Keep an eye on the news and find a way to tie your products or services to something timely. For instance, a business that provides flood cleanup could tie a blog post about heavy rains in the GTA to the need for their services following extreme weather.
Numero Uno Web Solutions will provide your SMB with everything you need to launch a successful digital marketing campaign. Use our expertise to avoid any mistakes and create a successful digital marketing strategy. Contact us today to find out more.