Beta tests of Google AdWords price extensions in 2017 have shown a significant improvement in mobile and tablet click-through rates. Google rolled out this extension last year and businesses have already seen growth thanks to the feature. But what are AdWords price extensions? How are they increasing the rate of sales for brands? The new extension of AdWords offers advertisers the top spot to show pricing information for their products and services.
AdWords price extensions on Google are the carousel boxes that appear on mobile and tablet devices that allow users to scroll left or right to see prices of various products and services and click on one to navigate to a particular item. The process is brilliant because it leads consumers directly to purchase a product of their interest, making the click-through process easier and more efficient for brands. Price extensions take up plenty of space on the mobile page, so it will already give you an advantage over your competitors.
There are some basic rules or guidelines to follow when implementing AdWords price extensions for your mobile marketing strategy. Advertisers should be aware of the following tips to get the most out of their Google AdWords price extensions.
When used correctly, AdWords can help boost your quality score on Google; however, keep in mind that this feature is only available for mobile devices. Making sure your mobile site is fully operational and optimized can make this process a lot more user-friendly for your customers.
Price extensions can provide you with a higher conversion rate with fewer clicks wasted. They allow your ad to cover a large portion of a mobile screen, and they provide more opportunities for sale by allowing customers to see related items, or an upgrade to what they were originally searching for. Weighing the benefits with the costs of your unique situation should be done before rushing to set up AdWords price extensions, but if you’re looking to get started, there are companies who can help you.
Numero Uno Web Solutions uses precise, studied methods and contact form optimization services. Our team members are skilled at improving your mobile marketing strategies, and our services include support for setting up AdWords price extensions. We have benefitted businesses in Toronto, Richmond Hill, Vaughan, and we have even extended our services to Texas, Massachusetts, and Florida. To learn more about our content marketing techniques and how we can help improve your search profile, call us at 1-(855) SEO-XPRT.
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