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Day: April 6, 2022

Google E-A-T

Search engines are the arbiters of online content. As such, they have an obligation to ensure that websites only produce high-quality and informative content to be consumed by online visitors and viewers. Brands can and should use their online content to exhibit high levels of expertise, authoritativeness, and trust on various topics of interest to How Does Google Evaluate Your E-A-T Ranking Score?