The “People Also Ask” (PAA) feature has been growing in prevalence since it was first introduced back in 2015 so much so that Google isn’t the only search engine that’s using it. Bing has also adapted its own version of the PAA feature. But it doesn’t appear on every single Search Engine Results Page (SERP). … Tips for Ranking High on SERPs and Optimizing for Google’s “People Also Ask” Feature