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Day: June 20, 2017

ecpc vs cpc

Enhanced cost-per-click (ECPC) is a bid strategy that helps you get more conversions from manual bidding. Enhanced CPC combines manual bidding with a smart bidding strategy, which raises your manual bids at times that could lead to a sale or a conversion on your web site, and lowers your bid when it may be less How to Use Enhanced Cost-Per-Click (ECPC) to Maximize Conversions