Every New Year brings with it new and sometimes unprecedented digital marketing challenges. The trick is to learn how to creatively turn these challenges into value-driven customer-focused opportunities. While no could have fathomed the unique circumstances that have unfolded over the course of the past year, it’s time to turn over a new leaf and look to the future rather than focusing on the past. One positive aspect of the digital marketing medium is that it’s flexible enough to adapt to virtually any situation. Content creators have to be visionaries and step outside the box to see opportunities for growth, change, and success that others might easily miss.
With all of the uncertainty going on in the world right now, you might not think it’s worth planning your digital marketing campaign for the coming year. But that’s exactly why you should. Even if things don’t always work out the way you planned, at least you have a plan of action to fall back on. It all starts with making a comprehensive content writing checklist.
Foreseeable Content Writing Trends for 2021
2020 has certainly been a tough year on all of us. But with a few new COVID-19 vaccines on the horizon, there’s still hope that 2021 will be a little bit better.
Small- and medium-sized businesses have arguably taken the biggest economic hit as a direct result of limited operations, multiple lockdowns, and social restrictions. If this year has taught as all anything, it’s the importance of supporting our local small businesses. As a result, small businesses have been forced to make a lot of significant changes to keep up with the times.
Although they have limited capital, one major focus is to help businesses acquire and retain more customers, placing greater emphasis on local content optimization and marketing.
To help you stay ahead of the curve, here are some of the biggest content writing, optimization, and marketing trends we predict to be prevalent in 2021.
Focus on Voice Search Optimization
Voice search optimization has already been dominating the content creation industry for a number of years now. As more and more people continue to rely on voice-activated applications like Google Assistant and Alexa, it’s more important than ever to optimize your website content accordingly.
In the same way that digital marketers had to adapt to mobile-first content platforms, it’s equally important to concentrate on making your content more voice search friendly. Written content should be informative, grammatically correct, and in line with people’s natural speaking patterns and intonations. True, people have individual speaking patterns, but the language and style of writing that you use makes all the difference when optimizing your content for voice search. Use simple, easy to understand terms and phrase your subheadings in question format as that’s usually what people use when conducting voice search inquiries on search engines.
For the most part, try to avoid using confusing industry-related lingo. If you do use industry terms, be sure to explain them in a clear and concise manner.
A Rise in Video Content Creation
Video content is a quick, easy, and effective means of communicating directly with your target audience and getting your message across. It’s also a great method to help your audience associate a relatable friendly face with your brand and forge a more personalized customer experience. As unpredictable as the coming year is, one thing is certain: more people are watching online videos—particularly on YouTube—and it’s important for more brands to take advantage of the unique opportunity that video content creation presents.
Participate in More Podcasts
Podcasts are essentially like modern-day episodic radio shows that are generally centered on specific topics. Over the years, podcasts have evolved into a plethora of different genres and styles including non-fictional storytelling, panel formats, theater podcasts, conversational/cohosting podcasts, interview-based podcasts, and so much more.
Some podcasts are more popular than others and therefore feature advertisements that could be heard by a large number of listeners. Getting an advertising spot on a popular podcast can effectively get more exposure for your business. Considering there are a number of well-known podcast services available, the chances of increasing your brand awareness by being featured on an established podcast or starting your own are very high.
Augmented reality is an interactive computer-enhanced way of experiencing real-world events that relies on stimulating all of your senses to render a truly unique experience. Although it’s been around for many years, experts predict that this immersive computer-generated method of experiencing the world will grow in popularity in the coming years, creating excellent digital marketing opportunities.
More User-Generated Content
User-generated content is any form of content including written text (blogs, social media posts, etc.), video, and audio clips that are created by users that aren’t directly affiliated with your brand in an official capacity. Practically anything that users create about or on your website can be considered content. Anything from writing online reviews to commenting on your social media posts, or even sharing posts that you create is user-generated content. As more businesses rely heavily on online marketing and content sharing, this trend is expected to continue to skyrocket in the coming year.
More Unique and Dynamic Content Ideas
The job of a digital marketer and professional content creator is to continuously come up with unique and dynamic content ideas that speak directly to the sentimentalities of their target audiences. And this trend will continue to grow in 2021 as more brands break into the online market and strive to distinguish themselves from their competitors. Moreover, an increasing number of social media and digital platforms are expected to launch and gain popularity in the coming years, creating unparalleled direct online marketing opportunities for brands.
Content Marketing Services in Toronto
If you need help implementing any of these techniques for the coming year, then you can count on the SEO and content marketing experts at Numero Uno Web Solutions. We provide a wide range of industry-proven content marketing services for businesses all across North America. Contact us today to learn more.