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Trends and Strategies That Can Help You to Win in Content Marketing

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Content marketing through the use of articles, videos, and images has become the most popular and effective way of getting your product, services, and brand message to the widest possible audience. From entrepreneurs to multinational corporations, everyone is upping their content marketing game to beat their competition on the Web. Here are some effective and amazing trends and strategies that can help you win at content marketing.

Mobile and Wireless Communications

As consumers continue to seek more convenience, there is an increasing amount of traffic on the Internet coming from mobile devices rather than desktop computers. If your mobile marketing strategy is up to standard, people will be able to access your content much more easily. It is important to think about how your content or Web pages look on phones and tablets. Test out how easy it is to download a whitepaper, ask for a representative to call you, or read a post on your blog. If you have difficulty reading the font and find yourself squinting or straining your eyes, there’s a problem. Making sure your site is mobile-friendly is crucial to setting up positive user engagement across all platforms.

Diversified Content

If your content marketing and SEO strategy focuses on only one type of content, users will get bored easily. Users now expect your site to include various media types: infographics, photo galleries, videos, podcasts, etc. Although this requires that you diversify your skillset and team, it will bring many advantages. If you can distribute a similar message in different ways, you won’t have to put in as much work to create new content. But if your content is presented in the same way each time (e.g. blog posts), you will need to make each new entry different from the previous ones. But why is diversified content so important? Some users have a preferred way of consuming media. Some people like to learn through videos, while others enjoy reading long articles. By diversifying your content, you can reach a wider audience.


One of the most effective content marketing tools is social media. Digital technology has made instant gratification and simple communication an essential part of the customer experience. Facebook is now not only a place for friends and family to stay in touch, but also a huge platform for content consumption, content sharing, and content discovery. Facebook is still the most popular and most-used social media platform for small businesses because it allows for direct connection with the target audience. It is very easy to achieve organic reach using social media.

User-Generated Content

When it comes to content marketing strategies that use the Internet, most people trust content made by others rather than the brand itself. The main point of content marketing is to build trust between the brand and the consumer, but user-generated content goes the extra mile. This type of marketing comes in the form of social shares, comments, reviews, and YouTube videos.
Another aspect of user-generated content relates to affiliate marketing. Affiliate marketing allows you to earn a commission by promoting another company’s product. By teaming up with another company in a process like this, you can get twice the user-generated content because consumers will share your content as well as the other brand’s.

Visual Content

Content involving video and photography has become so fundamental to the Web that there are entire social media platforms dedicated to sharing in this way. Snapchat, YouTube, Instagram, and Pinterest are all platforms that are based on visual content. If you add visual content to your campaign, you can make a bigger impact on your audience. If you or your team members are unable or too busy to take great photographs, hire a professional photographer to capture a few hundred shots of your company, products, and customers so you have the essentials you need to support your marketing campaign.

Personalized Content

The amount of content available online is mind-blowing. There is a lot of competition online that you will have to stand out from. You can make this task easier by simply personalizing your content according to your audience. Find out what resonates with your target demographic and create content that draws them in.

User Engagement

If you want to make your content more attractive, you must be able to engage with your current and prospective clients. If your customers see that you can relate to their problems or meet a need, you will gain more users and viewers.

E-mail Renaissance

Since social media channels are moving towards revenue growth, brands and media personalities have less control over how they communicate with fans and followers. This is why e-mail is coming back as one of the most critical ways to grow your audience. By using targeted and relevant e-newsletters, brands can grow their audiences. Also, e-mail is an excellent platform with which to send out amazing and relevant content that provides great customer experiences.

Get Content Marketing Support from Numero Uno

If you’re looking for a reliable content marketing agency to work with, or if you want a content audit to see how you’ve been doing so far, give Numero Uno Web Solutions a call. We provide our clients with many marketing solutions such as SEO, ORM strategy development, content auditing services, online reputation management, Web design and development, and more. We are a content marketing agency in Toronto that specializes in helping small to medium-sized businesses improve their web sites. For years, we have helped clients across the Greater Toronto Area, Texas, Massachusetts, and Florida boost their marketing strategies and grow their businesses. Call us at 1-855-SEO-XPRT to learn more about the services and expertise we provide at our Vaughan location.

About Adrian Newman, BA

President, Numero Uno Web Solutions

Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.

Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.

A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.