There’s no denying the potency of having an effective content marketing strategy in 2015. As mobile and online business platforms grow, it’s clear that if you didn’t already create an effective content marketing campaign in 2014, you should really consider putting in the extra effort in 2015.
If you want to create or improve your content marketing strategy for 2015, below are some tips to get you started. But first, it’s necessary to understand exactly what we’re referring to when we say “content marketing” and “content strategy.”
Content marketing refers to the text, images, videos, and overall resources you offer through your web site and social media profiles, and how you use this content to draw in and retain potential clients. In order to stay competitive, you want to offer valuable and attractive content.
Content strategy refers to how you develop your content cohesively with a comprehensive plan for the creation, publication, and monitoring of valuable content that delivers measurable results and encourages client participation, particularly when it comes to your SEO.
Now, how can you develop a strong and successful content marketing strategy in 2015?
1. Know Your Goals and Objectives
Your content reflects your business, so it should be in line with your business objectives. Set goals regarding what you want to achieve over set periods—over the next 12 months, for instance—and then tailor your content around those goals.
2. Optimize Your Content for Social Sharing
In this day and age, content has to support social media, as many people respond to a business based on what they see on social media sites. First, analyze what content has resonated with online audiences in the past; then use a social media management and monitoring tool to oversee the material you place on your social media network.
3. Share Your Content with Social Media Audiences
This may seem like overkill given all the material that gets put on social media, but it’s all for the better. It’s important you get your content on the major social media networks, like Twitter and Facebook, as well as have it appear at the right times. Many social media experts in the marketing world have noted that better responses tend to be during the evening or from posting twice daily. Again, do your research to see when your social media content will get the most traffic; the sweet spot (or time) to post may be different based on your target audience’s habits.
4. Share Your Content with Your E-Mail List
If you have access to your clients’ e-mail addresses, they are your ticket to really pushing your content to the masses. Put your best stuff together and insert it into regular e-mails or e-newsletters, which should be delivered on a set schedule. Based on the response they get, you can also obtain an understanding of what your clients want and split your e-mail list accordingly; for example, you could create one list for those who like a particular product and another for those interested in certain types of promotions.
5. Reach Out to Other Bloggers
Modern content marketing has great networking potential that wasn’t there less than a decade ago. With your content, you now have the ability to connect with other bloggers who are in the same business and/or field as you, with whom you can arrange some content exchange. Sharing their content on your site and your content on theirs creates two ways of generating client traffic. There are also writers and blogging sites that do content roundups that you should be on the lookout for; submitting your work to them will help you receive further exposure online.
6. Measure Your Success
Once you’ve gotten into the swing of your content marketing strategy, it’s time to see how it’s performing. Getting feedback from clients and followers on social media is necessary to determine how to improve your content over time. Insight into what they like and connecting with them is essential for getting an accurate analysis of how well your content marketing is actually doing. Review what worked and what didn’t, and ditch the duds.
There’s no shortage of demand for valuable, informative content, including that which you create. Using that content for marketing purposes allows you to feed that demand while helping your business to grow. It also helps your audience feel like they are a part of your business or part of the team, which is useful for a successful content marketing strategy in 2015.