HomeOur Blog6 Secrets to Content Marketing Success for B2B Small Businesses

6 Secrets to Content Marketing Success for B2B Small Businesses

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Content Marketing Defined

Having well written, engaging content is one of the most effective assets that a business, regardless of size, has at its disposal. The success of your content depends on a number of factors.

Content marketing is exactly what it sounds like; marketing your content to your customers to create new business for your organization. It’s an effective way to share valuable information with people without blatantly selling to them. Finding the right formula for success can be elusive for many businesses, but there are proven methods that will give your organization the boost it needs.

What is the Purpose of Content Marketing?

Put simply, content marketing is a way that many businesses are getting the word out about their products and services. Whether it involves blog posts or press releases related to newsworthy events in a given industry, marketing your content is a way to engage your customers.

Successful content should drum up interest in what your company has to offer. The content your organization provides should stand out from what your competition is offering and be unique. It’s also an excellent way to build buzz about what you have to offer.

Unveiled Secrets Behind Content Marketing Success

There are a number of ways to ensure the success of your content, but one of the most important is “listicles” or infographics. Web users are increasingly visual. A blog post that is nothing but text would be more effective if accompanied by a relevant image.

The popularity of inforgraphics has grown by 11% since 2014, up to 62%. Even images simply showing your products can be an effective marketing tool. A video demonstrating how an organization’s offerings work is another way to engage viewers.

Practice Great Content with Great Writers

92% of businesses who regularly update their blog reported an increase in business. Updating your blog regularly will help keep you on track and current—which will keep customers interested.

Remember, it’s the brands that go out of their way to engage their customers that truly stand out. Find content that will set you apart from your competition. And be sure to do so consistently. Create a regular publishing schedule and stick to it.

Document and Monitor Your Strategies and Results

You want to know what works and what doesn’t. Documenting the strategies your company uses as well as the accompanying results is an excellent way to find out what content is a success and what is less effective. The number of views a blog post receives as well as shares on social media are some of the best ways to find out what is successful for your business.

At the same time, don’t settle into a rut. Just because one marketing strategy was a success, don’t disregard others that may be just as effective. Not all users respond to the same methods. So it’s best to try multiple channels of communication.

Efficiently Use Social Media

For an astonishing 92% of B2B marketers, social media is their go-to marketing medium for content. 93% of SMBs use social media as a content marketing tool. The top social network that many SMBs use is LinkedIn; with Twitter and Facebook coming in at close seconds.

Retweets and shares are the holy grail for your content. You want to write content that people will want to share with their friends and followers. If you have videos, creating a YouTube channel is another way to market your products and services. Having a video go “viral” is invaluable.

Include Content Marketing in Your Budget

Only 29% of B2B budgets are dedicated to content marketing. The number is higher for businesses that have successfully marketed their content in the past. But before you dedicate part of your budget to content marketing, it is recommended that you have a clear picture of how you’re going to use your budget for content.

Be aware that there is no magic formula. You may need to try out several strategies before you find one that works best for you.

Be Consistent and Engage Your Audience

If you update your blog or social media irregularly, your customers will lose interest. That’s why it’s important to create a publishing schedule and stick to it. If your content is a few hours late, that’s excusable. But if it’s delayed by more than a day, you could start to lose readers.

Make an effort to engage your audience. Whether it’s responding to tweets or comments on your Facebook page, it’s important to show your readers that you are interested in their feedback.

There Are More Ways; Numero Uno Can Help

When it comes to marketing your content, Numero Uno Web Solutions can help your organization achieve success. We are the number one choice for SMBs looking to launch a successful content marketing campaign

Our team of writers will create engaging and unique content that will drive traffic to your website and most importantly, create new business for your organization. We will work closely with you to create a social media marketing campaign that is customized to your needs and budget.

We create campaigns that get your content out there and increase business exposure!

About Adrian Newman, BA

President, Numero Uno Web Solutions

Adrian has been in the performance marketing industry for over 25 years and is the co-founder of Numero Uno Web Solutions.

Adrian has been involved in virtually every facet of direct and digital marketing from copywriting and graphic design to database management and production.

A BA graduate of York University, Adrian has volunteered as a mentor with his alma mater's Career Mentorship Program for students with disabilities and has been a director for public real estate investment trust.