5 Ways Content Marketing and Local SEO Need to Mix
Many businesses want their web sites optimized for the Web in order to reach more customers. This is where local SEO services come in. With a successful SEO campaign, your web site will rank highly on the top search engines such as Bing and Google when potential customers run a search for the products and services your business offers.
To successfully reach potential clients, an organization must find a way to mix SEO with content marketing. Content marketing strategy includes creating blog posts, static pages, and press releases that are designed to attract and engage customers, which in turn will generate leads and sales for your business.
Traditionally, SEO and content have been separate, but in recent years, the two have gone hand-in-hand. In order for your business to thrive, you must find a way to successfully merge the two. Here’s what your content marketing and local SEO checklist should include:
Start a Blog
This should be at the top of your SEO and content marketing strategy. Keeping a blog, whether you update it on a daily or weekly basis, is an excellent way to engage your customers. A blog can be an effective way to optimize your business for local customers on search engines. Just be sure to provide your customers with relevant content; for instance, find a way to tie in news items that are related to your business.
Use Social Media
If your business isn’t on social media, creating accounts on Twitter, Facebook, Instagram, and, if your business has any videos, YouTube, should be next on your content marketing and local SEO checklist. When used in conjunction with an SEO marketing campaign, social media can help you to effectively attract new customers. Just be careful about overdoing it; no more than three to four tweets or status updates a day are recommended.
Add Pictures and Videos
Pictures aren’t just for showing your products anymore. A web site that has images and videos to compliment the content, especially if it is effectively optimized with the right tags and keywords that are aimed at a local audience, can be an effective way to reach new customers and engage existing ones.
Many businesses neglect this important step; that’s why it is recommended that you place creating relevant video and images at the top of your local SEO checklist.
Not only can reviews help you to find ways to improve your business, but they’re also an effective content marketing strategy. Encourage your customers to leave reviews on sites like Yelp and Google+. The more reviews your business receives, the higher you will move in the rankings.
Finding a consistent voice for your content is one of the most important parts of local SEO services. This includes making sure that your NAP (name, address, and phone number) remains the same. If you notice that your site is starting to fall in the rankings, make sure that there are no changes to your NAP. Of course, if you are moving or have a new phone number, these things can’t be helped, but make sure to follow a new SEO and content marketing campaign to build your company back up in the rankings.
For a successful content marketing strategy, include hiring Numero Uno Web Solutions at the top of your local SEO checklist. We provide effective local SEO marketing campaigns that include strategies for reaching new clients and innovative content that will set you apart from your competition and place you at the top of the results on all the top search engines.