High Quality Content that Powers your Brand
Content marketing isn’t just a buzzword; it’s one of the most effective avenues of building meaningful relationships with your new and existing customers. In the Internet marketing era, high-quality content is the undisputed king and brands that are able to leverage the potential of content marketing have an edge over their competitors.
Why is Content Marketing Essential for your Business?
Today, customers make a buying decision after researching all the aspects of a product or service. They are more likely to choose a brand that gives them solid and reliable information through articles, blog posts, pictures, videos, infographics, etc.
Brands that have yet to incorporate content marketing in their overall marketing strategy are missing out on the opportunity of reaching out to their potential customers and building rapport with their existing ones.
What will Content Marketing Achieve for
High-quality content will make your brand an authority in your specific industry. Your target audience will look at you as a trusted source and value your brand highly.
Better Rankings & Higher Traffic
Google and other major search engines, including Yahoo! and Bing, consider high-quality content as an important factor while ranking web sites on their results page. Quality content that is optimized for both search engines and users can get first-page ranking and higher traffic for your web site.
Valuable Customer Relationships
Content marketing provides you a great opportunity for sharing information about your products or services with your customers. It presents you with an excellent platform for developing valuable, long-term relationships with your customers.
Higher Leads & Sales
Effective content marketing ensures your message reaches the right audience, providing you an opportunity of generating higher leads and sales.
Why Choose Numero Uno for your Brand’s Content Marketing?
At Numero Uno, we help you with high-quality content that engages your potential customers and increases your business. Our dedicated team of content marketing specialists has years of experience in creating successful content marketing strategies to boost your revenue and online visibility.
- We create a customized, brand-focused content marketing strategy for your business that not only creates customer engagement, but also drives sales.
- We offer comprehensive content marketing solutions to you, including web site copywriting, blog post development, video script writing, press release writing, white papers, e-books, and more.
- We offer cost-effective content marketing solutions to our clients, ensuring they get the maximum ROI.
- We are dedicated to creating quality content that stands out from the plethora of information available on the Internet.
Our Content Marketing Strategies
Google RankBrain Optimization
Our content promotion and optimization strategies are designed with Google’s RankBrain algorithms in mind to help your web site rank as high as possible based on specific search queries. We’ll incorporate carefully crafted keywords, key phrases, and other industry-related tactical approaches into your web site content to help you attract your target demographics.
Zero Position Optimization
Once the high-quality content is created and posted on your web site, Google has certain algorithms in place that do the rest for you. One of the most effective methods we have in our SEO arsenal is to create engaging, informative, and concise content that essentially serves as featured snippets that are displayed in the zero ranking position on search engine results pages. These are brief snippets of information that Google artfully extracts from long form articles and presents on their main results pages so that users can quickly access the information they want.
Voice Search Optimization
From producing pertinent blog posts about timely industry-related topics to producing promotional content and press releases for your web site, we’ll work hard to make sure all of the content on your web site is optimized for voice search queries so that it’s easier to find.
Personal Assistant Search Optimization
Following our thorough web site analysis and reporting process, we’ll perform intricate content audits throughout your web site to make sure everything is completely up-to-date and compatible with Personal Assistant searches. Optimizing your web site for Personal Assistant searches makes it a lot easier for your target audience to find you when they’re pressed for time.
Our Content Marketing Process
Content Marketing Strategy
We will analyze your business and web site to create a customized, results-oriented content marketing strategy.
Content Creation & Management
Our content marketing specialists will create quality content that addresses the needs of your target audience.
Our content marketers will effectively promote your content on several platforms to generate higher visibility for your brand.
Performance Analysis & Reporting
We will analyze the performance of your content marketing strategy to measure its effectiveness and make any necessary adjustments. We will also provide you a detailed, measurable report so that you can analyze the benefits of content marketing for your business.
What is content marketing?
Content marketing embodies a wide range of informative online resources, otherwise known as content, that help propel your business’s online advertising and customer relations strategies to unprecedented levels. It comes in many different forms including blog posts, social media interactions, articles, podcasts, videos, infographics, and so much more. Basically, anything you can do to increase your online brand awareness and customer outreach efforts using content falls under the umbrella of content marketing. The same basic principles that have been traditionally used throughout the advertising industry can still be applied in online content marketing strategies; they just need to be aptly upgraded and adjusted to fit within online mediums.
How can content marketing help to elevate my online advertising strategies?
Almost everyone is on social media these days, which means the more active you are online, the more organically widespread and visible your brand will inevitably become as long as you keep pushing your messaging. Conducting careful market research about your target audience and finding out what their interests are as well as what appeals to them the most can help you effectively capture their attention. Part of effective content marketing is to do the appropriate amount of research and use this information to your advantage by producing high-quality content that appeals to the demographics you’re trying to reach.
What qualifies as content?
Online content can be pretty much whatever you want it to be as long as it represents your company’s core values and key brand messaging. The format of the types of content you produce can range from blog posts to videos on your YouTube channel to interesting podcasts that reveal important information about the industry that you work in and the impact your business is making. All of the content you produce should serve the purpose of creating awareness about your brand and widening its reach as far as possible.
What types of content work best for my industry
This is a loaded question considering that every industry has different marketing and branding criteria that suit the needs of their target demographics. As always, it might be helpful to conduct thorough market research and take a look at the types of content that are working best for your competitors. Consider the type of industry that you work in along with your target demographic and ask yourself a series of questions. Are they visual or verbal learners? If so, then you might benefit from creating insightful infographics that combine a series of images and verbal cues that can effectively get your point across. Videos, in-depth presentations, written blog posts accompanied by appropriate images, or podcasts could be useful. It all depends on what you excel at doing and what your audience prefers to see.
Do your clients own the content that you produce for them?
Absolutely. The whole point of creating content on behalf of our clients is that they should be able to use it in whatever ways they deem appropriate for their businesses. We do an extensive amount of research on our end into the types of industries our clients work in as well as their business protocols so that we can come up with authentic and organic content that truly represents our clients’ priorities. At the end of the day, once that content is written, edited, and then handed off to you, you own it and can do whatever you want with it.
Is the content you produce for your clients original?
Yes, all of the content we produce for our clients is completely original. Everything we produce for our clients is unique and none of the language is copied or plagiarized from other sources. Our priority is to come up with high-quality, helpful, and detailed content that provides your potential customers with the information they’re looking for when they visit your web site or enter industry-specific search terms on search engines.
Can you write blog posts for me?
Yes, we can write blog posts covering any relevant topics of your choosing or we can come up with topics on our own and then present them to you for your approval. No one knows your business or industry better than you do, so any time you can think of a particular concept or topic that’s currently relevant and needs to be covered immediately, we take that into account and do all of the necessary research. The length of time it takes to compose a single blog post depends largely on the amount of expertise and research involved.
Do you also write web site content?
Yes, we write web site content in addition to any other types of content you need from us. We also provide a comprehensive inspection and analysis of your web site and inform you if there’s anything that needs to be amended or audited. If some of the content on your web site is outdated or if there are broken backlinks, we’ll notify you if they need to be removed or updated. You can decide which course of action you’d like to take based upon our expert recommendations and we’ll follow through.
How often should I add new content to my web site?
The quality and timeliness of the content you produce should be consistent. Even if you don’t release brand new content every single day, you should come up with a consistent schedule that works for you to make sure that you never miss an opportunity to reach your customers. We recommend adding new content to your site every 7 to 10 days to keep things fresh and avoid becoming stagnant.