Why Building a New Web Site for Your Business Is a Great Idea

Posted by on Jul 4th, 2019 in Website Maintenance
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iStock.com/ronstik
iStock.com/ronstik
On any given day, it’s estimated that Google receives and processes approximately 63,000 searches per second. This translates to roughly 5.6 billion searches per day globally. If these statistics don’t convince you of the undeniable benefits of building a new web site and cultivating a strong online presence for your business, then you need to rethink your entire online marketing and e-commerce strategy. The fact of the matter is that Google—and consumers—favour web sites that are up to date, contain relevant information, and are content driven. Simply having a

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Tips on Optimizing Web Pages for Greater Speed Performance

Posted by on Oct 30th, 2018 in Website Maintenance
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iStock.com/drogatnev
iStock.com/drogatnev
Overall user experience is one of the most important priorities you should be concerned with regarding your professional business web site. The best way to ensure customer satisfaction in this regard is by implementing impeccable speed optimization. Basically, the faster your web site loads across a variety of technological platforms including mobile devices, desktops, and tablets, the better the user experience will be while also increasing conversion rates and your return on investment. Whether you just launched your web site or need to make improvements to it, here are

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How to Reduce Your Web Site’s Bounce Rate

Posted by on Dec 11th, 2015 in Website Maintenance
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In internet parlance, a “bounce rate” is the percentage of visitors to your web site who leave after only viewing a single page. This is an important metric that reflects how many viewers turn to look at your web site then keep right on turning away from it. Since the whole purpose of a business’s web site is to attract customers and visitors, this is an obvious problem. The bad news is that there are a lot of different reasons someone could be bouncing away from you—poor layout, not being

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A Good Checklist for Business Web Site Maintenance

Posted by on May 1st, 2012 in Website Maintenance
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Spring is coming and everyone is getting ready for summer. It’s time to clean and revamp everything now that winter is gone. This mentality isn’t a bad one to have even in business. As an independent business pro, you watch the seasons with an eagle’s eye to see what opportunities might be ahead and what tasks have to be completed. If this is neglected, you might risk getting into trouble later, so it’s best to stay ahead of the maintenance cycle a bit. If there is one surefire housekeeping practice

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