Why Building a New Web Site for Your Business Is a Great Idea

Posted by on Jul 4th, 2019 in Website Design
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iStock.com/ronstik
iStock.com/ronstik
On any given day, it’s estimated that Google receives and processes approximately 63,000 searches per second. This translates to roughly 5.6 billion searches per day globally. If these statistics don’t convince you of the undeniable benefits of building a new web site and cultivating a strong online presence for your business, then you need to rethink your entire online marketing and e-commerce strategy. The fact of the matter is that Google—and consumers—favour web sites that are up to date, contain relevant information, and are content driven. Simply having a

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Why Small Businesses Need a Proper Web Site: How Strong Web Site Design Improves SEO and ROI

Posted by on Mar 21st, 2019 in Website Design
numerouno
iStock.com/scyther5
   
iStock.com/scyther5
As a small business owner, it’s absolutely crucial that you have an optimized web site. Web site design is a major part of online brand building—there’s no getting around it. Prospective customers these days use company web sites to gather information about your brand, browse product listings, search for prices, find out what types of services you offer, and so much more. Without easy access to this information, most customers are likely to turn to your competition. Simply put, this doesn’t bode well for your business. Having

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Tips to Create a User-Friendly Web Site for Your Small Business

Posted by on Jan 22nd, 2019 in Website Design
numerouno
iStock.com/z_wei
iStock.com/z_wei
Creating an interactive and user-friendly web site is one of the key components to attracting and retaining the right online customer base for your brand. Consumers like to have a sense of familiarity when it comes to the web sites they frequently visit. Content should be relatable, concise, and easy to locate on your web site. Making the appropriate changes based on user feedback is vital because it proves to your online users that you value their opinions and want to make their experiences on your web site as

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Why It’s No Longer Enough to Just Have a Responsive Web Site

Posted by on Jun 5th, 2018 in Website Design
numerouno
iStock.com/mikyso
iStock.com/mikyso
Responsive web design is a great initial step when it comes to improving the overall accessibility and navigability of your web site, but in this modern mobile-dominated world, it’s no longer enough as a standalone effective configuration for web design and use. Experts suggest combining Accelerated Mobile Pages with Progressive Web Apps to make your web site more universally accessible to all users, regardless of the device they’re using. This makes for incredibly faster loading times, easier web site navigation, the ability to retain all content in a single

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Things Users Expect from Local Business Web Sites

Posted by on Mar 28th, 2016 in Website Design
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For any local business web sites, the user experience and user-friendliness is key. If businesses can’t quickly capture attention and draw user engagement, audiences are more likely to turn away and seek services or products elsewhere. The good news is that making an effective web site for your local business does not require an understanding of psychological trends or significant market research. In many cases, making an engaging, user-friendly web site is just a matter of common sense and spending some time thinking about what enhances—and detracts from—engagement in your

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How SEO and UX Can Work Together to Improve Web Development

Posted by on Nov 20th, 2015 in Website Design
numerouno
For many web development companies in Toronto and throughout the world, search engine optimization (SEO) is often viewed as something separate from user experience (UX). In fact, many developers view SEO and UX as rivalling one another. Often, UX is considered crucial to a site’s success, while SEO may be tacked on as an afterthought. The truth is that UX and SEO are not only both crucial to the success of a site but actually share common goals and can be used together to achieve them. The most effective strategies

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Top 8 Web Design Trends to Watch Out for in 2015

Posted by on Feb 18th, 2015 in Website Design
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Now that 2015 is well under way, it’s important to observe the new digital business trends. One of the more noteworthy trends is web site design. If you want to create or improve a site for 2015, consider the following eight trends within web design: 1. Note the Longer Scrolling Sites With the growth of mobile devices and digital commerce a lot of sites are now created with mobile in mind. On mobile-centric sites, pages tend to be longer and have less links. As a result, these sites focus more

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WordPro: 7 Ways to Optimize Your WordPress Site for 2015

Posted by on Jan 2nd, 2015 in Website Design
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If you have knowledge, a blog, and the focus to make 2015 your most successful year, that’s a winning combination. However, you have to have a WordPress site that’s properly designed and optimized if you’re going to achieve your set goals. Here are seven tips to do so: 1.  Optimize Your Permalinks You want links in your WordPress content to help drive traffic to your site. However, you have to do it right. If you check your settings in WordPress, the permalinks are often set at an inefficient URL structure;

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Crack the Code: Troubleshooting Your Company Web Site’s HTML Problems

Posted by on Dec 9th, 2014 in Website Design
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It’s alright if your knowledge of web design is lacking. In fact, it’s even okay when your site is having problems. Your business’ web site is likely built using some sort of coding, such as HTML, HTML5, or XML. While addressing some of the more complex coding problems will likely require an expert, most little problems are simple enough to fix on your own. Below are five common issues and how you can address them without having to hire external help: 1.  “My content looks terrible!” Content is coded using

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Five Desktop-to-Mobile Web Site Conversion Tips

Posted by on Nov 21st, 2014 in Website Design
numerouno
Mobile e-commerce is today’s current trend, as people use their mobile devices for information and shopping. But while this is great for consumers, it can be a headache for businesses; after all, you’ve spent so much time and money trying to make a good web site, and now a mobile version is needed. If you lack knowledge on mobile web sites, don’t worry; conversion between your regular desktop web site and a mobile one isn’t difficult—but you need to know how to do it right to be successful. Here are

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