Category: Website Design

    As a small business owner, it’s absolutely crucial that you have an optimized web site. Web site design is a major part of online brand building—there’s no getting around it. Prospective customers these days use company web sites to gather information about your brand, browse product listings, search for prices, find out what types of services you offer, and so much more. Without easy access to this information, most customers are likely to turn to your competition. Simply put, this doesn’t bode well for your business. Having

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Creating an interactive and user-friendly web site is one of the key components to attracting and retaining the right online customer base for your brand. Consumers like to have a sense of familiarity when it comes to the web sites they frequently visit. Content should be relatable, concise, and easy to locate on your web site. Making the appropriate changes based on user feedback is vital because it proves to your online users that you value their opinions and want to make their experiences on your web site as

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Responsive web design is a great initial step when it comes to improving the overall accessibility and navigability of your web site, but in this modern mobile-dominated world, it’s no longer enough as a standalone effective configuration for web design and use. Experts suggest combining Accelerated Mobile Pages with Progressive Web Apps to make your web site more universally accessible to all users, regardless of the device they’re using. This makes for incredibly faster loading times, easier web site navigation, the ability to retain all content in a single

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For any local business web sites, the user experience and user-friendliness is key. If businesses can’t quickly capture attention and draw user engagement, audiences are more likely to turn away and seek services or products elsewhere. The good news is that making an effective web site for your local business does not require an understanding of psychological trends or significant market research. In many cases, making an engaging, user-friendly web site is just a matter of common sense and spending some time thinking about what enhances—and detracts from—engagement in your

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For many web development companies in Toronto and throughout the world, search engine optimization (SEO) is often viewed as something separate from user experience (UX). In fact, many developers view SEO and UX as rivalling one another. Often, UX is considered crucial to a site’s success, while SEO may be tacked on as an afterthought. The truth is that UX and SEO are not only both crucial to the success of a site but actually share common goals and can be used together to achieve them. The most effective strategies

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Now that 2015 is well under way, it’s important to observe the new digital business trends. One of the more noteworthy trends is web site design. If you want to create or improve a site for 2015, consider the following eight trends within web design: 1. Note the Longer Scrolling Sites With the growth of mobile devices and digital commerce a lot of sites are now created with mobile in mind. On mobile-centric sites, pages tend to be longer and have less links. As a result, these sites focus more

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If you have knowledge, a blog, and the focus to make 2015 your most successful year, that’s a winning combination. However, you have to have a WordPress site that’s properly designed and optimized if you’re going to achieve your set goals. Here are seven tips to do so: 1.  Optimize Your Permalinks You want links in your WordPress content to help drive traffic to your site. However, you have to do it right. If you check your settings in WordPress, the permalinks are often set at an inefficient URL structure;

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It’s alright if your knowledge of web design is lacking. In fact, it’s even okay when your site is having problems. Your business’ web site is likely built using some sort of coding, such as HTML, HTML5, or XML. While addressing some of the more complex coding problems will likely require an expert, most little problems are simple enough to fix on your own. Below are five common issues and how you can address them without having to hire external help: 1.  “My content looks terrible!” Content is coded using

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Mobile e-commerce is today’s current trend, as people use their mobile devices for information and shopping. But while this is great for consumers, it can be a headache for businesses; after all, you’ve spent so much time and money trying to make a good web site, and now a mobile version is needed. If you lack knowledge on mobile web sites, don’t worry; conversion between your regular desktop web site and a mobile one isn’t difficult—but you need to know how to do it right to be successful. Here are

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The holidays are around the corner, which is good news for businesses, given the expected increase in e-commerce and mobile-based purchasing this year. However, this means that you have to make sure that your web site’s shopping cart function is working to ensure that transactions are completed. Here are some web site design tips to make sure your shopping cart is ready to go: 1.  Make Information Available Consumers only trust an online store if all the information is laid out in front of them: this includes product information, shipping

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