Things Users Expect from Local Business Web Sites
For any local business web sites, the user experience and user-friendliness is key. If businesses can’t quickly capture attention and draw user engagement, audiences are more likely to turn away and seek services or products elsewhere. The good news is that making an effective web site for your local business does not require an understanding of psychological trends or significant market research. In many cases, making an engaging, user-friendly web site is just a matter of common sense and spending… Read More
How SEO and UX Can Work Together to Improve Web Development
For many web development companies in Toronto and throughout the world, search engine optimization (SEO) is often viewed as something separate from user experience (UX). In fact, many developers view SEO and UX as rivalling one another. Often, UX is considered crucial to a site’s success, while SEO may be tacked on as an afterthought. The truth is that UX and SEO are not only both crucial to the success of a site but actually share common goals and can… Read More
Top 8 Web Design Trends to Watch Out for in 2015
Now that 2015 is well under way, it’s important to observe the new digital business trends. One of the more noteworthy trends is web site design. If you want to create or improve a site for 2015, consider the following eight trends within web design:
1. Note the Longer Scrolling Sites
With the growth of mobile devices and digital commerce a lot of sites are now created with mobile in mind. On mobile-centric sites, pages tend to be longer and… Read More
WordPro: 7 Ways to Optimize Your WordPress Site for 2015
If you have knowledge, a blog, and the focus to make 2015 your most successful year, that’s a winning combination. However, you have to have a WordPress site that’s properly designed and optimized if you’re going to achieve your set goals. Here are seven tips to do so:
1. Optimize Your Permalinks
You want links in your WordPress content to help drive traffic to your site. However, you have to do it right. If you check your settings in WordPress,… Read More
Crack the Code: Troubleshooting Your Company Web Site’s HTML Problems
It’s alright if your knowledge of web design is lacking. In fact, it’s even okay when your site is having problems.
Your business’ web site is likely built using some sort of coding, such as HTML, HTML5, or XML. While addressing some of the more complex coding problems will likely require an expert, most little problems are simple enough to fix on your own.
Below are five common issues and how you can address them without having to hire external… Read More
Five Desktop-to-Mobile Web Site Conversion Tips
Mobile e-commerce is today’s current trend, as people use their mobile devices for information and shopping. But while this is great for consumers, it can be a headache for businesses; after all, you’ve spent so much time and money trying to make a good web site, and now a mobile version is needed.
If you lack knowledge on mobile web sites, don’t worry; conversion between your regular desktop web site and a mobile one isn’t difficult—but you need to know… Read More
Five Tips for Keeping Your Web Site’s Shopping Cart in Top Shape
The holidays are around the corner, which is good news for businesses, given the expected increase in e-commerce and mobile-based purchasing this year.
However, this means that you have to make sure that your web site’s shopping cart function is working to ensure that transactions are completed. Here are some web site design tips to make sure your shopping cart is ready to go:
1. Make Information Available
Consumers only trust an online store if all the information is laid… Read More
How to Create a More Engaging Company Web Site
It’s not enough to simply design a company web site anymore. So many are created and look stellar, yet fail to attract clients—the very reason for having a site in the first place. They say that the key to success is creating a global community in which people can participate. This means your business has to engage the public and give them a reason to keep coming back.
To make your business web site more engaging, try the following:… Read More
Five Simple Web Site Add-Ons to Enhance Your Company’s Image
If you’ve been following recent digital marketing news, content marketing has become prevalent. And the hype is real: great content marketing not only boosts a company’s image, but is also a valuable tool.
The problem is that too many businesses have a web site up that isn’t prepared for proper content marketing. Here are five things to do to get you started:
1. Add a Blog
According to studies, an optimized blog, combined with existing landing page optimization, can result… Read More
Common Web Site Issues That Can Kill Your Business Without You Even Noticing
A good business web site can always be improved. No matter how much you think it’s operating at maximum, always consider what may be keeping it from performing better. A quick checklist of issues and complaints that are common to other business’ web sites is a good place to start your improvements.
Here are some little-known aspects of online business that can make or break your online business.
The Need for Speed
Analysts have found that sales conversion rates improve… Read More
