Category: Social Media Marketing

Social listening is becoming an increasingly crucial aspect of effective SEO and online marketing practices. It’s a fairly simple concept that can sometimes have a series of complex executions. Basically, the gist of it is that you need to take the time to listen to your customers and give them what they want. This is sales 101. It sounds easy enough on paper and while this isn’t an entirely radical idea in the sales and marketing world, social media and SEO practices have revolutionized the way social listening

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Social media—and Twitter in particular—is an excellent tool to help you publish and share online content related to your industry and business. It’s also extremely useful for spreading the word about any upcoming promotions or product launches your company is doing. However, just like any professional or social interactions, there are certain rules and etiquettes that should be followed to maximize your online influence and help you increase your followers. Proper social media optimization involves adhering to these rules and avoiding certain mistakes you may unknowingly be making on

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There are so many social media platforms available online these days that it can be challenging to determine which ones work best for your business practices. In truth, it really just depends on a few different factors: the type of business you’re in and who your target demographic is. Once you have these two things down pat, then you can find the right avenue to market your business, products, and services effectively. Houzz and Pinterest are two social media outlets in particular that are in direct competition with one another

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While it’s impossible to read people’s minds, a little market research to find out what your target audiences search for the most online can go a very long way. Pinterest is an excellent social media platform to help you gain a clear understanding of the type of content your followers are most interested in seeing. As a result, prominent SEO marketing services in Toronto are strongly advising their clients with online businesses to jump on the Pinterest bandwagon and create an interactive account that promotes extensive user engagement with

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Whether you’re aware of it or not, at some point throughout your countless sessions of scrolling through your Facebook newsfeed, you’ve most likely encountered or been exposed to what most social media marketing experts refer to as engagement bait. These are posts that are created with the explicit intent of propelling social media optimization and to help online brands and pages expand their customer base. Recently, Facebook decided that these types of social media marketing practices are unethical and in violation of their code of conduct because

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As the new year approaches your business’ content strategies may be in for a big change. The social media marketing trends of 2018 will offer you a great opportunity to increase your exposure and interact with fans and followers of your platforms in innovative ways. Here are our eight predictions of the social media marketing trends businesses will see in 2018. Appearance of Augmented Reality One of the biggest social media trends of 2017 that will carry forth in 2018 is augmented reality. The announcement of the

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The way that people acquire information has changed significantly over the years. In the olden days, people would obtain information from the newspaper, radio broadcasts, and television. Unfortunately, these resources only work well locally. But since the rise of the Internet, new and more effective ways of obtaining information has become available. The impact this has had on users’ behaviours is important to consider if you are a small or local business. Small business owners should thoughtfully consider the value of social media, and how having a Facebook business

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Most businesses with an online presence engage in some form of social media marketing. For small businesses looking to stake out their share of consumers, this means that social media needs to be a part of their approach in order to remain competitive. There are many different ways to shape a social media content strategy, but some are more specialized than others. Here are a set of useful tips for developing social media optimization that will be useful regardless of your industry or targeted customer base. Enhance Your Posts with

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Social media can be a highly effective tool to use when it comes to a business-to-business (B2B) social media marketing strategy. B2B marketing is one of the most commonly used social media practices because it allows companies to reach a multitude of potential clients and customers on a widespread platform. There are many ways by which to ensure your company is maximizing its B2B social media marketing strategies. Establish a Consistent Online Presence One of the most important things any company can do in order to establish a substantial B2B

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Social media marketing is no longer a niche or novel idea. Building up a company’s profile page, linking with customers, and sharing content are all accepted as necessary in order to better establish a brand identity and reach out to old and new audiences alike. Social media for small business is especially important since these companies often lack strong, solidified brand identities and may still be trying to get their foot in the door. While it is true that social media for local business can be an excellent way of

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