The Difference Between Houzz and Pinterest: Which One Is the Right Marketing Tool for Your Business?
There are so many social media platforms available online these days that it can be challenging to determine which ones work best for your business practices. In truth, it really just depends on a few different factors: the type of business you’re in and who your target demographic is. Once you have these two things down pat, then you can find the right avenue to market your business, products, and services effectively. Houzz and Pinterest are two social media outlets… Read More
Why Pinterest Marketing Is an Effective Way to Improve Your Business Branding
iStock.com/pressureUAWhy Is Facebook Downgrading Engagement Bait Posts?
iStock.com/Rawpixel LtdEight Social Media Trends to Follow or Look for in 2018
iStock.com/ Rawpixel LtdAppearance of Augmented Reality
One of the biggest social media trends of 2017 that will carry… Read MoreFacebook Marketing: A Must Have Strategy for Small Businesses
iStock.com/welcomiaSocial Media Optimization Techniques for Small Businesses
Most businesses with an online presence engage in some form of social media marketing. For small businesses looking to stake out their share of consumers, this means that social media needs to be a part of their approach in order to remain competitive. There are many different ways to shape a social media content strategy, but some are more specialized than others. Here are a set of useful tips for developing social media optimization that will be useful regardless of… Read More
How to Leverage Social Media for B2B Marketing
Social media can be a highly effective tool to use when it comes to a business-to-business (B2B) social media marketing strategy. B2B marketing is one of the most commonly used social media practices because it allows companies to reach a multitude of potential clients and customers on a widespread platform. There are many ways by which to ensure your company is maximizing its B2B social media marketing strategies.
Establish a Consistent Online Presence
One of the most important things any… Read MoreOutsourcing Social Media Marketing for Your Local Business
Social media marketing is no longer a niche or novel idea. Building up a company’s profile page, linking with customers, and sharing content are all accepted as necessary in order to better establish a brand identity and reach out to old and new audiences alike. Social media for small business is especially important since these companies often lack strong, solidified brand identities and may still be trying to get their foot in the door. While it is true that social … Read More
Facebook Latest News Feed Update: How #Friendmageddon May Affect Small Businesses
Using Facebook for business just got a lot more difficult. Small business social media marketing uses different web sites to increase brand awareness and reach consumers. There are few better social media sites for business than Facebook, which is the most popular social media network in the world, used by people of all ages.
Now Facebook is making changes to its news feed. These changes to the Facebook news feed are being called #Friendmageddon, as they will have a big… Read More
Is Your Small Business Web Site Optimized for Social Media Sharing?
In social media, sharing is the new word-of-mouth. As users toss articles and links back and forth, businesses stand to generate a lot of extra attention and draw new eyes to their sites. Few things are more powerful than word-of-mouth, so making a social media strategy that encourages sharing is a great form of web site optimization for small businesses. Getting your web site into a position where content is easily and frequently shared, however, is tricky. Here are some… Read More
