How to Optimize Your Facebook Page for SEO Success

Posted by on May 27th, 2021 in Social Media Marketing
Facebook page for SEO success
Social media—Facebook in particular—is a great online tool that can help you generate more visibility and views for your business. How you use your Facebook page for SEO success matters immensely. It’s not as simple as just creating a Facebook for your business and then posting once in a while. You have to actively manage your business Facebook page just like you would your personal one. Stay on top of the latest industry trends and try to share them with your followers before your competitors. Share images, videos, infographics, and

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Making Good Impressions: Why You Need to Update Your Reputation Management Strategy in 2020

Posted by on Feb 20th, 2020 in Social Media Marketing
Reputation Management Strategy
Have you ever heard the old adage, “You never get a second chance to make a good first impression”? Psychologists have, for the most part, concluded that first impressions are innate mental images or opinions that we form about others—whether they’re individuals, groups, or organizations—based largely on personal biases and perceptions. Like people, companies and the brands that represent them are complex entities that have many layers that can be peeled back to reveal different aspects of their core values and business styles. Unfortunately, it’s a lot harder for brands

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Twitter Marketing Tips for SMBs in 2019

Posted by on Sep 12th, 2019 in Social Media Marketing
Traffic
iStock.com/zakokor
iStock.com/zakokor
All social media platforms, including Facebook and Instagram, are a powerful tool for your online marketing campaigns, but there’s one in particular that really allows your brand to get up close and personal with your online followers. Listed as a news and magazine app on Google Play and in the Apple Store, Twitter is the quintessential online marketing platform. It allows you to take control of the level and types of interactions you want followers to have with your brand. Whether that means sharing funny memes pertaining to your

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Tips to Enhance SEO with Social Listening

Posted by on Mar 14th, 2019 in Social Media Marketing
numerouno
iStock.com/Olga Kashurina
iStock.com/Olga Kashurina
Social listening is becoming an increasingly crucial aspect of effective SEO and online marketing practices. It’s a fairly simple concept that can sometimes have a series of complex executions. Basically, the gist of it is that you need to take the time to listen to your customers and give them what they want. This is sales 101. It sounds easy enough on paper and while this isn’t an entirely radical idea in the sales and marketing world, social media and SEO practices have revolutionized the way social listening

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Want More Followers for Your Business on Twitter? Avoid These Mistakes!

Posted by on Nov 22nd, 2018 in Social Media Marketing
numerouno
iStock.com/zakokor
iStock.com/zakokor
Social media—and Twitter in particular—is an excellent tool to help you publish and share online content related to your industry and business. It’s also extremely useful for spreading the word about any upcoming promotions or product launches your company is doing. However, just like any professional or social interactions, there are certain rules and etiquettes that should be followed to maximize your online influence and help you increase your followers. Proper social media optimization involves adhering to these rules and avoiding certain mistakes you may unknowingly be making on

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The Difference Between Houzz and Pinterest: Which One Is the Right Marketing Tool for Your Business?

Posted by on Jul 10th, 2018 in Social Media Marketing
numerouno
There are so many social media platforms available online these days that it can be challenging to determine which ones work best for your business practices. In truth, it really just depends on a few different factors: the type of business you’re in and who your target demographic is. Once you have these two things down pat, then you can find the right avenue to market your business, products, and services effectively. Houzz and Pinterest are two social media outlets in particular that are in direct competition with one another

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Why Pinterest Marketing Is an Effective Way to Improve Your Business Branding

Posted by on Feb 15th, 2018 in Social Media Marketing
numerouno
iStock.com/pressureUA
iStock.com/pressureUA
While it’s impossible to read people’s minds, a little market research to find out what your target audiences search for the most online can go a very long way. Pinterest is an excellent social media platform to help you gain a clear understanding of the type of content your followers are most interested in seeing. As a result, prominent SEO marketing services in Toronto are strongly advising their clients with online businesses to jump on the Pinterest bandwagon and create an interactive account that promotes extensive user engagement with

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Why Is Facebook Downgrading Engagement Bait Posts?

Posted by on Feb 1st, 2018 in Social Media Marketing
numerouno
iStock.com/Rawpixel Ltd
iStock.com/Rawpixel Ltd
Whether you’re aware of it or not, at some point throughout your countless sessions of scrolling through your Facebook newsfeed, you’ve most likely encountered or been exposed to what most social media marketing experts refer to as engagement bait. These are posts that are created with the explicit intent of propelling social media optimization and to help online brands and pages expand their customer base. Recently, Facebook decided that these types of social media marketing practices are unethical and in violation of their code of conduct because

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Eight Social Media Trends to Follow or Look for in 2018

Posted by on Nov 7th, 2017 in Social Media Marketing
numerouno
iStock.com/ Rawpixel Ltd
iStock.com/ Rawpixel Ltd
As the new year approaches your business’ content strategies may be in for a big change. The social media marketing trends of 2018 will offer you a great opportunity to increase your exposure and interact with fans and followers of your platforms in innovative ways. Here are our eight predictions of the social media marketing trends businesses will see in 2018. Appearance of Augmented Reality One of the biggest social media trends of 2017 that will carry forth in 2018 is augmented reality. The announcement of the

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Facebook Marketing: A Must Have Strategy for Small Businesses

Posted by on Jul 6th, 2017 in Social Media Marketing
numerouno
iStock.com/welcomia
iStock.com/welcomia
The way that people acquire information has changed significantly over the years. In the olden days, people would obtain information from the newspaper, radio broadcasts, and television. Unfortunately, these resources only work well locally. But since the rise of the Internet, new and more effective ways of obtaining information has become available. The impact this has had on users’ behaviours is important to consider if you are a small or local business. Small business owners should thoughtfully consider the value of social media, and how having a Facebook business

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