Social Media Optimization (SMO): Tips and Techniques

Business-to-business (B2B) marketing has changed with the rise of technology, and social media has made a huge impact. The way buyers behave has also changed, making social media marketing techniques more readily available to brands. The value of social media is undeniable, but to really benefit, businesses will need to incorporate social media optimization techniques.

What is SMO in Digital Marketing?

Social media marketing campaigns use social media web sites like YouTube, Twitter, Facebook, Tumblr, and Snapchat to raise brand visibility on the Internet, and to promote products and services. Social media content is a great way to build social and business networks, get inspiration, exchange ideas and knowledge, and interact with customers or fan bases.

Social Media Optimization Tools and Techniques

Some examples of social media best practices include joining relevant online social networking sites or communities to promote your business, adding Really Simple Syndication (RSS) feeds to your web site, or blogging. Some examples of social media web sites that provide content and benefits to businesses include wikis (Wikipedia), business networking (XING, LinkedIn), blogs (Mashable!), social tagging (Reddit), collaborative tools (Google, zoho), social networking (Facebook, Myspace), video sharing (YouTube, Vine), photo sharing (Flickr, Instagram), or audio sharing (Blog Talk Radio, Soundcloud).

Get Social Media Optimization (SMO) Services at Numero Uno

If you’re looking for a social media marketing company in Toronto to help you, Numero Uno Web Solutions is the team you need. We provide our clients with many marketing solutions such as social media optimization services (SMO), content audit services, online reputation management, web designing and development, and more. We are a content marketing agency in Toronto that specializes in helping small- to medium-sized businesses improve their web sites. For years, we have helped clients across the Greater Toronto Area, Texas, Massachusetts, and Florida, boost their marketing strategies and grow their businesses. Call us at 1-855-SEO-XPRT to learn more about the services and expertise we provide.

Top 10 Ways to Get More Facebook Likes

Posted by on Feb 10th, 2015 in SMO
numerouno
There’s no question that Facebook is an invaluable SEO tool. Social media has too many users to ignore, and Facebook is the premiere social media site; therefore, companies need it in their marketing arsenal. But to drive SEO on Facebook, people need to “like” the content on your page. The more likes you get, the more SEO traffic you generate. Here are 10 ways to get more likes on Facebook: 1.  Target Something People Love First and foremost, you need to have something that grabs people’s attention; this could be

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Why Your Business Needs Pinterest in 2015

Posted by on Jan 16th, 2015 in SMO
numerouno
Pinterest is a popular social media site that is more about images than content. The site is not only free to use, but also a top-notch digital marketing tool. Here’s how you can use Pinterest to increase your business’ success in 2015: 1. Create a Pinterest Account Using Pinterest for a company is a bit different than when using it for personal use; namely, you have to create a business account. This account should display your company information, including products, the corporate mandate, and special offers. Logos, borders, and banners

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7 Steps to Optimize Your LinkedIn Profile and Boost Your Personal Brand

Posted by on Jan 13th, 2015 in SMO
numerouno
While working with major social media sites such as Facebook is important and a practice that should be continued, LinkedIn is just as powerful and capable of boosting your personal brand and company presence. That can be especially true if you take the following seven steps to optimize your LinkedIn profile and boost your personal brand: 1.  Complete Your Profile Profile completion is not only encouraged on LinkedIn; it’s rated. If you complete your profile’s information in a well-written fashion that includes company information, history, education, accreditations, and skills, you

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Social Media Trends Set to Dominate 2015

Posted by on Dec 12th, 2014 in SMO
numerouno
The year has come to an end, and with it, countless marketers are reflecting on their accomplishments as a whole, no doubt including how they fared on social media. Changes in the online realm typically happen quickly and social media is no different; constant analysis needs to be conducted by marketers and researchers to assess which social media strategies were successful and which social media trends should be done away with heading into 2015. Social Media Trends that Mattered in 2014 The first trend that should be mentioned is social

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The Benefits of Blogging for Your Business

Posted by on Dec 2nd, 2014 in SMO
numerouno
Blogs have come a long way. They used to be derided as “amateurish” by professional writers and web developers. Now they’ve become the go-to sources of information for everyone, from journalists and researchers to everyday consumers. They’re used legitimately by doctors and online techs, too, so the derision of blogs is now gone. But as common as blogs now are, it’s not too common to find a really successful blog. Having a blog is equally crucial for a business; having a blog, primarily one that is hosted on a worldwide

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The “Other” Social Media Sites for Online Marketing Success

Posted by on Oct 24th, 2014 in SMO
numerouno
You know Facebook, Twitter, Pinterest, Instagram, and LinkedIn—the usual social media sites. You likely use at least one of them for your company’s social media campaign and have seen varying degrees of success. But what about the others? There are a slew of new social media sites, many of which are unfamiliar to online marketers, yet possess great business potential. While you obviously can’t be on all of them, here are five you might not be aware of: 1.  Google+ While you’ve likely heard of Google+, you’re less likely to

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“Pin It:” Five Tips to Boost Your Marketing Campaign with Pinterest

Posted by on Oct 3rd, 2014 in SMO
numerouno
Even if you don’t use Pinterest, you likely have some idea about what it is. Similar to Instagram, Pinterest is one of the more popular social media web sites based around sharing images. If you’ve been considering using Pinterest as part of your business’ social media marketing strategy, now is the time to start. You’ll likely find it can be highly beneficial. However, if you’re going to incorporate Pinterest into your business, it’s good to know some basic tips for using it more effectively. Here are five to get you

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Helping Hand: Taking Your Social Media Efforts to the Next Level

Posted by on Sep 12th, 2014 in SMO
numerouno
Social media has come a long way; it used to be that you just put a marketing campaign online and prayed. But now, businesses have the tools to help refine a social media campaign. But which tools—or rather, software programs—are the right ones? When shopping around for a quality social media monitoring and analytics system, ask yourself five questions that can help you make the right decision: 1.  Can it manage multiple campaigns? You’re likely managing several social media web sites. A good monitoring program can run up to 10

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Now It’s Personal: Branding in Social Media

Posted by on Aug 22nd, 2014 in SMO
numerouno
Consumers look to brand names as representations of quality. As an online business, you want to create your own brand—or maybe even two or three—that will become another designator of quality. This can be done through the use of social media, allowing you to create a brand for your business. Here are a few potential ways to create a brand: 1.  Brand the boss If your company has been around for a while and boasts a great reputation, you can use social media web sites to create a brand based

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Top Tips for Social Media Success in Online Business

Posted by on Jul 15th, 2014 in SMO
numerouno
Each web site has its own characteristics, and social media web sites are no different. If you are going to incorporate social media into your online business, you have to account for the differences between each site to use them effectively. Here are five tips as to how to accomplish this: 1.  Consider Each Site’s Usage Social media web sites, especially the most popular ones, are very different in their purpose and usage; some are more for socializing, while others are more for professional connections. For your online business’ success,

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