Social Media Optimization (SMO): Tips and Techniques

Business-to-business (B2B) marketing has changed with the rise of technology, and social media has made a huge impact. The way buyers behave has also changed, making social media marketing techniques more readily available to brands. The value of social media is undeniable, but to really benefit, businesses will need to incorporate social media optimization techniques.

What is SMO in Digital Marketing?

Social media marketing campaigns use social media web sites like YouTube, Twitter, Facebook, Tumblr, and Snapchat to raise brand visibility on the Internet, and to promote products and services. Social media content is a great way to build social and business networks, get inspiration, exchange ideas and knowledge, and interact with customers or fan bases.

Social Media Optimization Tools and Techniques

Some examples of social media best practices include joining relevant online social networking sites or communities to promote your business, adding Really Simple Syndication (RSS) feeds to your web site, or blogging. Some examples of social media web sites that provide content and benefits to businesses include wikis (Wikipedia), business networking (XING, LinkedIn), blogs (Mashable!), social tagging (Reddit), collaborative tools (Google, zoho), social networking (Facebook, Myspace), video sharing (YouTube, Vine), photo sharing (Flickr, Instagram), or audio sharing (Blog Talk Radio, Soundcloud).

Get Social Media Optimization (SMO) Services at Numero Uno

If you’re looking for a social media marketing company in Toronto to help you, Numero Uno Web Solutions is the team you need. We provide our clients with many marketing solutions such as social media optimization services (SMO), content audit services, online reputation management, web designing and development, and more. We are a content marketing agency in Toronto that specializes in helping small- to medium-sized businesses improve their web sites. For years, we have helped clients across the Greater Toronto Area, Texas, Massachusetts, and Florida, boost their marketing strategies and grow their businesses. Call us at 1-855-SEO-XPRT to learn more about the services and expertise we provide.

The Difference Between Houzz and Pinterest: Which One Is the Right Marketing Tool for Your Business?

Posted by on Jul 10th, 2018 in SMO
numerouno
There are so many social media platforms available online these days that it can be challenging to determine which ones work best for your business practices. In truth, it really just depends on a few different factors: the type of business you’re in and who your target demographic is. Once you have these two things down pat, then you can find the right avenue to market your business, products, and services effectively. Houzz and Pinterest are two social media outlets in particular that are in direct competition with one another

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Choosing Between SEO vs. Social Media Optimization

Posted by on Dec 27th, 2017 in SMO
numerouno
iStock.com/Mazirama
iStock.com/Mazirama
Both search engine optimization (SEO) and social media optimization (SMO) are strategies implemented into a company’s marketing campaign to grow their customer base and raise awareness about their brand, products, and services. Advertising agencies in Toronto make it possible for small- to medium-sized businesses to use one or both of these tools to boost their marketing campaigns and reach their business goals. But for the average business owner, the terms may be confusing. Here’s what you need to know about the difference between web site SEO services and social

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Eight Social Media Trends to Follow or Look for in 2018

Posted by on Nov 7th, 2017 in SMO
numerouno
iStock.com/ Rawpixel Ltd
iStock.com/ Rawpixel Ltd
As the new year approaches your business’ content strategies may be in for a big change. The social media marketing trends of 2018 will offer you a great opportunity to increase your exposure and interact with fans and followers of your platforms in innovative ways. Here are our eight predictions of the social media marketing trends businesses will see in 2018. Appearance of Augmented Reality One of the biggest social media trends of 2017 that will carry forth in 2018 is augmented reality. The announcement of the

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How to Improve Customer Retention Through Social Media

Posted by on Sep 28th, 2017 in SMO
numerouno
iStock.com/SonerCdem
iStock.com/SonerCdem
Social media has quickly become an integral part of everyday personal and professional communications. As more and more online platforms continuously come out of the woodwork, it’s important for small and large enterprises to stay ten steps ahead of the game and adjust their online expertise accordingly. This means hiring tech-savvy social media optimization experts who are fully capable of using valuable online customer engagement tactics to help establish and maintain strong customer loyalty. There are several helpful methods of successfully keeping your customers engaged. Learn About Your Customers’

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How to Manage Your Startup’s Twitter Account

Posted by on Aug 17th, 2017 in SMO
numerouno
iStock.com/zakokor
iStock.com/zakokor
A great way to build a closer connection with your customers is to have a social media account. If you are looking to grow a social media audience, you may be interested in getting Twitter for a business. A Twitter account allows you to respond to customer-support questions, address technical issues, and build a relationship between your brand and your prospective consumers. Twitter is also a great tool for sharing announcements, retweeting positive feedback from Twitter followers, and sharing relevant or interesting content. Here are some helpful Twitter marketing

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Facebook Marketing: A Must Have Strategy for Small Businesses

Posted by on Jul 6th, 2017 in SMO
numerouno
iStock.com/welcomia
iStock.com/welcomia
The way that people acquire information has changed significantly over the years. In the olden days, people would obtain information from the newspaper, radio broadcasts, and television. Unfortunately, these resources only work well locally. But since the rise of the Internet, new and more effective ways of obtaining information has become available. The impact this has had on users’ behaviours is important to consider if you are a small or local business. Small business owners should thoughtfully consider the value of social media, and how having a Facebook business

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Digital Marketing Trends for 2017

Posted by on Dec 12th, 2016 in SMO
numerouno
As the year draws to a close, digital marketers and small businesses will have begun planning their Internet marketing strategies for 2017. This past year has seen numerous developments in advertising trends and content marketing that will carry forward into the new year. Being able to start the year on the right foot means that small businesses need to stay in touch with 2017’s top digital marketing trends and adjust their conversion optimization plans accordingly. Fortunately, this guide will help small businesses adjust their digital marketing strategies by sharing just

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LinkedIn Page Optimization Tips for Small Business Owners

Posted by on Jun 20th, 2016 in SMO
numerouno
Most businesses now understand the importance of social media for their marketing strategy, but using LinkedIn for local business is often a neglected strategy. There are many reasons why a LinkedIn strategy for business owners can be particularly effective. LinkedIn links are often one of the first Google results, as the site is trusted and valued by many. Furthermore, LinkedIn is the biggest social media site for business networking. While Facebook or Twitter may reach more consumers, a LinkedIn page can be crucial for attracting top talent, improving professional reputation,

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8 Ways Social Media Affects Your SEO

Posted by on Jun 5th, 2015 in SMO
numerouno
Social media and search engines go hand in hand. Your organization’s ranking on search engines is affected by your presence on social media. The more followers you have, the better your chances are of being found. It also expands the potential for acquiring even more followers. In the future, more and more businesses are going to rely on social media to get information out to their customers. But for now, most organizations are looking for a way to meld their social presence along with their search engine rankings. In fact,

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Top 10 Ways to Get More Facebook Likes

Posted by on Feb 10th, 2015 in SMO
numerouno
There’s no question that Facebook is an invaluable SEO tool. Social media has too many users to ignore, and Facebook is the premiere social media site; therefore, companies need it in their marketing arsenal. But to drive SEO on Facebook, people need to “like” the content on your page. The more likes you get, the more SEO traffic you generate. Here are 10 ways to get more likes on Facebook: 1.  Target Something People Love First and foremost, you need to have something that grabs people’s attention; this could be

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