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Choosing Between SEO vs. Social Media Optimization

Posted by on Dec 27, 2017 in Digital Marketing, SEO, SMO | No Comments
Social Media
Both search engine optimization (SEO) and social media optimization (SMO) are strategies implemented into a company’s marketing campaign to grow their customer base and raise awareness about their brand, products, and services. Advertising agencies in Toronto make it possible for small- to medium-sized businesses to use one or both of these tools to boost their marketing campaigns and reach their business goals. But for the average business owner, the terms may be confusing. Here’s what you need to know… Read More

Eight Social Media Trends to Follow or Look for in 2018

Posted by on Nov 7, 2017 in SMO, Social Media Marketing | No Comments
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As the new year approaches your business’ content strategies may be in for a big change. The social media marketing trends of 2018 will offer you a great opportunity to increase your exposure and interact with fans and followers of your platforms in innovative ways. Here are our eight predictions of the social media marketing trends businesses will see in 2018.

Appearance of Augmented Reality

One of the biggest social media trends of 2017 that will carry… Read More

How to Improve Customer Retention Through Social Media

Posted by on Sep 28, 2017 in SMO | No Comments
Social media has quickly become an integral part of everyday personal and professional communications. As more and more online platforms continuously come out of the woodwork, it’s important for small and large enterprises to stay ten steps ahead of the game and adjust their online expertise accordingly. This means hiring tech-savvy social media optimization experts who are fully capable of using valuable online customer engagement tactics to help establish and maintain strong customer loyalty. There are several helpful methods… Read More

How to Manage Your Startup’s Twitter Account

Posted by on Aug 17, 2017 in SMO | No Comments
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A great way to build a closer connection with your customers is to have a social media account. If you are looking to grow a social media audience, you may be interested in getting Twitter for a business. A Twitter account allows you to respond to customer-support questions, address technical issues, and build a relationship between your brand and your prospective consumers. Twitter is also a great tool for sharing announcements, retweeting positive feedback from Twitter followers, and sharing… Read More

Facebook Marketing: A Must Have Strategy for Small Businesses

Posted by on Jul 6, 2017 in SMO, Social Media Marketing | No Comments
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The way that people acquire information has changed significantly over the years. In the olden days, people would obtain information from the newspaper, radio broadcasts, and television. Unfortunately, these resources only work well locally. But since the rise of the Internet, new and more effective ways of obtaining information has become available. The impact this has had on users’ behaviours is important to consider if you are a small or local business. Small business owners should thoughtfully consider the… Read More

Digital Marketing Trends for 2017

Posted by on Dec 12, 2016 in Pay Per Click, SEM, SEO, SMO | No Comments
digital marketingAs the year draws to a close, digital marketers and small businesses will have begun planning their Internet marketing strategies for 2017. This past year has seen numerous developments in advertising trends and content marketing that will carry forward into the new year. Being able to start the year on the right foot means that small businesses need to stay in touch with 2017’s top digital marketing trends and adjust their conversion optimization plans accordingly. Fortunately, this guide will help… Read More

LinkedIn Page Optimization Tips for Small Business Owners

Posted by on Jun 20, 2016 in SMO | No Comments
LinkedIn company page optimization tipsMost businesses now understand the importance of social media for their marketing strategy, but using LinkedIn for local business is often a neglected strategy. There are many reasons why a LinkedIn strategy for business owners can be particularly effective. LinkedIn links are often one of the first Google results, as the site is trusted and valued by many. Furthermore, LinkedIn is the biggest social media site for business networking. While Facebook or Twitter may reach more consumers, a LinkedIn page… Read More

8 Ways Social Media Affects Your SEO

Posted by on Jun 5, 2015 in SMO | No Comments
Social Media Affects SEOSocial media and search engines go hand in hand. Your organization’s ranking on search engines is affected by your presence on social media. The more followers you have, the better your chances are of being found. It also expands the potential for acquiring even more followers. In the future, more and more businesses are going to rely on social media to get information out to their customers. But for now, most organizations are looking for a way to meld their… Read More

Top 10 Ways to Get More Facebook Likes

Posted by on Feb 10, 2015 in SMO | No Comments
Facebook LikesThere’s no question that Facebook is an invaluable SEO tool. Social media has too many users to ignore, and Facebook is the premiere social media site; therefore, companies need it in their marketing arsenal. But to drive SEO on Facebook, people need to “like” the content on your page. The more likes you get, the more SEO traffic you generate. Here are 10 ways to get more likes on Facebook: 1.  Target Something People Love First and foremost, you need… Read More

Why Your Business Needs Pinterest in 2015

Posted by on Jan 16, 2015 in SMO | No Comments
Pinterest in 2015Pinterest is a popular social media site that is more about images than content. The site is not only free to use, but also a top-notch digital marketing tool. Here’s how you can use Pinterest to increase your business’ success in 2015: 1. Create a Pinterest Account Using Pinterest for a company is a bit different than when using it for personal use; namely, you have to create a business account. This account should display your company information, including products,… Read More