Category: SEO

Search Engine Optimization (SEO) and website design are like two sides of the same coin. Although online marketers and website developers have two distinctly different job requirements, they’re both ultimately working toward a common goal: increasing web traffic and ROI for their clients. The best way to accomplish this goal is to get both sides … The Relationship Between SEO and Website Design

Unfortunately, website optimization isn’t always an exact science. Sometimes, even the best SEO experts in the digital marketing industry might be confounded or totally stumped as to why a specific website is performing poorly or how to improve its performance. In most cases, however, all it really takes is a little fine-tuning and working toward … How Crawl Budget Impacts SEO and How You Can Optimize It for Your Website

Have you ever heard the old adage, “You never get a second chance to make a good first impression”? Psychologists have, for the most part, concluded that first impressions are innate mental images or opinions that we form about others whether they’re individuals, groups, or organizations based largely on personal biases and perceptions. Like people, … Making Good Impressions: Why You Need to Update Your Reputation Management Strategy in 2020

Google is constantly upping its search game and one of the most recent additions to its search algorithm is an expansion of the evolving voice search market. As an increasing number of users are embracing the Google Assistant platform through the use of voice search, the search engine mogul has implemented a new update that … How to Create Google Actions from Web Content Using Schema Markup

Google My Business (GMB) is a useful online tool that you can use to easily manage your online business listing. Initially released in June 2014, GMB has undergone a lot of updates since its inception all of which happened with the intention of enhancing user experiences and giving businesses owners more space to promote their … How to Maximize the Benefits of Google My Business for Your Online Marketing Strategy

Every year presents new and exciting opportunities for businesses of all sizes to make massive website improvements by ramping up their search engine optimization (SEO) strategies. Most businesses make the mistake of focusing solely or predominantly on keyword integration and ignore other core components of a successful SEO strategy. While relevant and competitive keyword usage … SEO Strategies for a Successful Website in 2020

Smartphones have inevitably revolutionized the way online searches are conducted. These days, everyone and their grandmother has a smartphone and our lives are getting increasingly busier by the day. Hardly anyone has time to physically type out their searches anymore. This begs the question: why would anyone want to continue typing in search queries when … The V Search Trifecta: What You Need to Know about Voice, Visual, and Vertical Search

In early October 2019, Google officially rolled out their latest algorithm update, immediately sending web developers and online marketers into yet another frenzy trying to figure out what these changes mean for their marketing campaigns and SEO. Google nicknamed this particular update BERT, which stands for Bidirectional Encoder Representations from Transformers. That’s basically just a … What You Need to Know about the Google BERT Update