What’s the relationship between data science and SEO? How can data science analytics help improve your SEO initiatives and boost your rankings? Keep reading for an in-depth look at how data science impacts SEO and how you can use it to your advantage. What Is Data Science? Data science is a multidisciplinary field of study … How Data Science Impacts SEO
No one could have predicted the ongoing and tremendous impact of COVID-19 on the world at large. As governments, economies, and global citizens continue to adjust and try to skillfully navigate the parameters of the “new normal” we’re all forced to face, it’s important for businesses to embrace these changes and modify their content marketing … Effective Content Marketing Strategies to Use During the COVID-19 Pandemic
Much like life, search engine optimization (SEO) is a journey and not a destination. Basically, that means there’s no universally perfect one-size-fits-all or practical SEO strategy. A big part of your responsibility as a business owner or brand ambassador is to map out an SEO strategy that works perfectly for your business while still maintaining … How to Get a Leg Up in Competitive Marketing Using SEO Strategies
Flexibility and ingenuity have always been two of the most important foundations of any successful business venture. As times continue to change, it’s imperative that your business model and practices remain adaptable enough to evolve accordingly. If there’s one thing that many business owners have learned from dealing with the current economic downturn brought on … How Digital Marketing Can Help Your Business During the COVID-19 Crisis
Content consolidation is a key factor in improving search engine optimization and boosting your website’s visibility and search engine results page (SERP) rankability. The concept of content consolidation as a viable SEO strategy isn’t anything new SEO experts have been employing this method to breathe new life into old and outdated content for a few … The Importance of Content Consolidation
Google is the most widely used search engine across the globe. As a universally recognized and reliable search engine, Google provides access to all kinds of valuable information and search resources. To maintain this high standard, Google constantly updates their search features and business owners need to learn to adapt their content creation and marketing … How to Optimize Featured Snippets for Google
It may be hard to believe, but February marked the 15th anniversary since YouTube was created and launched in 2005. In that time, the video-sharing platform has grown to become one of the world’s largest and most versatile search engines, generating millions of visits and views per day. An average of 1.3 million people use YouTube … How to Use Google Trends to Optimize Your YouTube Videos
The “People Also Ask” (PAA) feature has been growing in prevalence since it was first introduced back in 2015 so much so that Google isn’t the only search engine that’s using it. Bing has also adapted its own version of the PAA feature. But it doesn’t appear on every single Search Engine Results Page (SERP). … Tips for Ranking High on SERPs and Optimizing for Google’s “People Also Ask” Feature
During these turbulent times when people are increasingly questioning the journalistic integrity of well-established and longstanding media companies, it’s important to be forthright with your prospective and existing customers as much as possible. COVID-19 has devastated a lot of businesses over the past year, even bringing many of them to their knees. And the few … Google My Business Tips and Recommendations for COVID-19
There’s no denying that the COVID-19 pandemic has had a colossally negative impact on the global economy. Many businesses have been forced to shut down for long periods of time, resulting in a great deal of revenue loss. With some parts of the world experiencing an inevitable second wave, it’s hard for a lot of … The Impact of COVID-19 on SEO: How to Overcome Marketing Challenges in the Face of a Global Pandemic
Google’s mobile indexing efforts have been in the making for several years now. In fact, the tech mogul initiated the process all the way back in 2016. Earlier this year, Google announced its intentions to transfer all websites to the mobile-first model by September. Unfortunately, the current global pandemic thwarted those plans, with many small- … New Guidelines for Google’s Mobile-First Indexing
Google is the leading search engine in the world with an average of 5.6 billion searches per day around the globe. That adds up to approximately 3.8 million searches per minute and 2 trillion searches every year! Although these are figures are approximations, there’s no doubt that Google occupies a massive space in the tech … Google’s Guidelines and Policies Related to COVID-19