Digital marketers work hard to put out high-quality content designed to increase online brand visibility, search rankings, and conversion rates. These and a few other metrics such as bounce rates and the amount of time people spend on your webpages indicate the amount of meaningful interactions and consumer engagement your online content generates on a … Content Marketing Strategies to Accelerate Your ROI
Google has been using E-A-T (Expertise, Authoritativeness, and Trustworthiness) criteria as a means and guideline to evaluate search quality and related content since 2014. The purpose of E-A-T is to identify and distinguish high-quality content that pertains to specific search queries. Over the years, Google has become increasingly strict with the type of content that … Debunking Google E-A-T Misconceptions
SEO is a constantly moving target with a lot of moving parts. If the pandemic has taught us anything, it’s that it’s that the only way to maintain a strong digital marketing momentum is to continuously change your strategies to accommodate current trends. Generating flexible and adaptable SEO strategies is more important than ever. Your … SEO Tips for 2022: The Importance of SEO for Post-COVID-19
Like all other social media and online platforms, YouTube is an invaluable resource for helping small businesses effectively reach out and directly interact with their target audience. Millions of viewers use YouTube on a daily basis for entertainment, to look for how-to videos, and keep up with their favourite content creators. Businesses that aren’t already … Marketing Trends 2021: How YouTube Is a Helpful Tool for Small Business Owners
Landing pages are a critical component of any brand website. Typically, the landing page is the first impression users get of your brand. A great landing page should be designed to generate more qualified leads and easily convert them into sales. To accomplish this, you need to work with a reputable SEO agency in Toronto … What Are the Important Elements of a Landing Page?
Social media Facebook in particular is a great online tool that can help you generate more visibility and views for your business. How you use your Facebook page for SEO success matters immensely. It’s not as simple as just creating a Facebook for your business and then posting once in a while. You have to … How to Optimize Your Facebook Page for SEO Success
Local Google reviews are essential to helping small- and medium-sized businesses build and maintain a solid and positive online reputation. That’s a fact that’s not going to change any time soon. In an ever-increasingly digital world, consumers rely heavily on online reviews to help them make buying decisions. Moreover, online reviews also offer unique personal … Local Google Review Trends to Watch Out for in 2021
Any action you take to improve your SERP rankings or increase website traffic can be considered a form of search engine optimization (SEO). The question isn’t necessarily whether you’re doing enough to boost your visibility. Oftentimes, the question is whether you’re utilizing the right SEO strategies for your business and industry as a whole. Organic … SEO Tactics for 2021: How to Grow Organic Traffic on Your Website
Content creators and SEO experts are so often focused on producing large volumes of content on a consistent basis that they frequently miss the bigger picture. More content doesn’t necessarily mean you’re going to get more meaningful impressions on your website. The best way to do that is through content personalization essentially, create content that’s … 5 Meaningful Ways to Personalize Your On-Site Content
Search engine optimization (SEO) isn’t an exact science. Just when you think you’re doing everything right in terms of updating your website, creating fresh and interesting new content, and adding dynamic visual components, search engines release new updates that make it all the more challenging for SEO experts to keep up. All it takes is … How Slow Mobile Page Speeds May Be Killing Your Web Traffic and What to Do About It
Currently, there’s a lot of content on the Internet. So much so, that it’s easy for your website content to get lost amidst all of your competitor’ content. So, what can you do to stand out? Many digital marketers are resorting to black hat SEO marketing techniques (e.g., keyword stuffing) to win customers over. While … Web Marketing Tips: How to Win Customers from Your Competitors
Depending on who you ask, E-E-A-T SEO is either an important website ranking factor, or it isn’t. E-E-A-T is a highly disputed subject amongst SEO experts and therefore, it’s worth further investigation as it can help you determine the best course of action for improving your search engine rankings. There are certain criteria that Google … The Importance of E-E-A-T and Proof of Work in 2021