An unconfirmed Google Update, dubbed “Fred” has been causing hysteria within the SEO community since early March. The update has been reported to cause ranking fluctuations and loss of site traffic by 50% to 90%. The title “Google Fred Update” came from a tongue-in-cheek response from Google’s Garry Illyes, which he tweeted to Barry Schwartz. … Google Fred Update: Impact and Recovery
Securing the connection between a server and an online user is more important now than it has ever been. More people are becoming tech savvy, which means they are aware of sites that appear fraudulent or unsafe. Secure Sockets Layer also known as SSL Certificates, or Transport Layer Security (TLS) can boost a web site’s … Types of SSL Certificates: Have You Secured Your Web Site with HTTPS?
There are many security and SEO advantages of HTTPS over HTTP, but what are these protocols all about? HTTPS is a combination of Hypertext Transfer Protocol (HTTP) and Secure Sockets Layer (SSL). It encrypts information sent online and is used to enhance security for online banking, e-commerce, or whenever sensitive data is being exchanged over … Advantages of Moving Your Business Web Site from HTTP to HTTPS
The best time to benefit from search engine optimization (SEO) is when you are launching a brand new web site. Thinking ahead about keyword strategies before creating a site can increase your chances of achieving terrific organic search results. Here is how to set up SEO strategies for your web site and how to optimize … SEO Strategies for Your Newly Launched Web Site
If you find yourself wondering why your web site isn’t generating the right customers or even the right kind of traffic that suits your business, then it may be time to start reconsidering some of your SEO strategies and techniques for 2017. Like the saying goes, it’s a new year and it’s time to make … SEO Strategies and Techniques that No Longer Work
Technology is continuously changing, developing, and making life simpler for users, specifically when it comes to mobile phones, computers, and tablets. Voice search trends are on the rise as people want easier and faster ways to perform various functions such as searches, phone calls, text messages, and more. Why do people prefer voice searches instead … Voice Searches: Latest Trends in Digital Marketing for Small Businesses
One of the issues that have been growing amidst the modern era is that the customer journey is not as linear as it once was. Technology has greatly increased the ways people receive and act on information to such a degree that it is not feasible to try and cover every possible avenue. Instead, new … SEO Strategies for 2017: Micro-Moments
Google has begun rolling out its mobile-first indexing system, whereby its algorithms will start to prioritize a web site’s mobile pages when determining ranking. For local businesses and their SEO, this means that the mobile version will start to edge out the desktop version when it comes to sending out search signals and governing both … The Importance of Desktop Versions in the Era of Mobile-First Indexing
When it comes to local SEO, “near me” searches are becoming more important. When people search for local keywords, Google only returns three results in the local map pack. Sometimes, these top three results will be the most relevant results for the city itself, not necessarily for the person performing the search. For instance, if … How to Make Your Business Appear in “Near Me” Searches
In the world of online marketing and SEO, the big new trend in 2016 is voice search. In fact, voice search is already here. Several recent surveys have found that over half of teenage Internet users use voice search at least once a day. As well, over 40 percent of adults use voice search each … Is Your Web Site Voice Search Ready?
When people do a local search for businesses, they often never look past the initial listings. If your business does not come up as one of the top results for a local search, then it may as well not be seen at all. Google has recently made changes that make it more difficult for businesses … Does Your Local Business Web Site Rank in Google Local 3 Pack?
As sophisticated as search engine algorithms can be these days, they sometimes need a helping hand in the form of schema markups. What Is Schema Markup? A schema is a form of structured data and are highly useful parts of local SEO practices since they allow you to more precisely define how search engines should … The Important Schema Markup Types for Local Business Web Sites