How SEO Can Help with Voice Search Optimization

Posted by on Oct 3rd, 2019 in SEO
iStock.com/AndreyPopov
iStock.com/AndreyPopov
Voice search optimization is no longer just the future of effective online marketing—it’s already at the forefront of every proven search engine optimization strategy. Great SEO demands fresh, unique, engaging, and well-written content that users can learn from and relate to. It needs to be easily accessible and digestible. Voice search optimization allows brands to accomplish all of their online marketing objectives by reaching out to a much wider target audience than they could have previously imagined. Surprisingly, even though voice search has become wildly popular amongst mobile users,

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Reviews and Ratings: Why They Matter and How to Encourage Your Customers to Write Them

Posted by on Sep 19th, 2019 in SEO
Rating & Review
iStock.com/relif
iStock.com/relif
Online reviews play a pivotal role in terms of helping customers decide whether or not they want to support your business. Whether you own a brick-and-mortar business, an e-commerce enterprise, or both, most customers will inevitable research your company online before placing an order or scheduling a consultation. It’s no longer enough to simply have excellent online marketing strategies that allow you to reach a widespread audience. Nowadays, you need to prove that you can deliver top-notch products and customer service before your customers even contact you. And the

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Apple Maps: What You Need to Know about Apple Listing Optimization and How to Make It Work for Your Business

Posted by on Aug 22nd, 2019 in SEO
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iStock.com/Tzido
iStock.com/Tzido
Digital marketing moves so quickly, that it can sometimes be difficult for some businesses to update their online marketing strategies accordingly. Nowadays, the key is to make your business available across a wide variety of digital platforms rather than simply focusing on one medium. To facilitate strong business growth, customers need to be able to easily find your business regardless of the devices they’re using. Apple Maps is just one of many digital tools you can and should already be using to help extend your customer base. Just like

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What to Do if Google My Business Doesn’t Understand Your Business

Posted by on Aug 13th, 2019 in SEO
numerouno
iStock.com/BartekSzewczyk
iStock.com/BartekSzewczyk
Google My Business (GMB) is an excellent platform that can help you manage the e-commerce portion of your business, online marketing campaigns, customer outreach and interactions, and so much more. It relies on specific information about your business in order to ensure that its portrayal is completely accurate and up-to-date. Your Google listing should include your contact information, your location, a brief description of products and services, a link to your web site, a link to directions on Google Maps, your hours of operation, and your peak business hours.

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8 Reasons Why Your Web Site Is Underperforming and How You Can Fix It

Posted by on Aug 1st, 2019 in SEO
numerouno
iStock.com/juststock
iStock.com/juststock
Your business’s web site is an online representation of your brand. As such, it should reflect all of your brand values, products, and services in a clear and easy-to-understand manner without overwhelming potential customers with too much information all at once. This can lead to sensory overload, frustration, and lost conversions. Creating a user-friendly web site with universally responsive designs is the key to increasing your online staying power. If you’re wondering why your web site isn’t living up to its full potential, here are eight reasons why it

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SERP Features: 6 SEO Trends Your Small Business Should Know in 2019

Posted by on Jul 23rd, 2019 in SEO
numerouno
iStock.com/patpitchaya
iStock.com/patpitchaya
As a digital marketer, you should already know that Google is constantly changing and updating its search algorithms to make search results more easily accessible and useful to online users. Search results should offer specific, yet nuanced information that directly correlates with each specific search query. Google implements a variety of different methods and Search Engine Results Page (SERP) features to ensure that users find value-added information that directly relates to their search queries in record time. The most relevant search results typically appear on or at the very

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SEO or No SEO: Why Digital Marketing Matters and How It Can Boost Your Online Business

Posted by on Jul 16th, 2019 in SEO
numerouno
iStock.com/jittawit.21
iStock.com/jittawit.21
Search engine optimization (SEO) is the cornerstone of gaining and maintaining quantifiable online success for businesses of all sizes. Think about it: in order for people to purchase your products and services, you need to give your brand that extra flare that makes it more noticeable than your competitors. That’s why all businesses that operate online should consistently update their digital marketing practices. How can you do that? While not all small- to medium-sized businesses have the budget to spend on SEO services, it doesn’t mean you should give

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How Service Area Businesses Can Improve Their SEO Rankings in Multiple Locations

Posted by on May 27th, 2019 in SEO
numerouno
iStock.com/Bet_Noire
iStock.com/Bet_Noire
Customer acquisition, retention, and marketing are the three biggest challenges faced by local service area businesses. Identifying your target audience and implementing effective outreach methods are crucial to expanding your business and improving local SEO. To help you accomplish these goals, you need to invest time, money, and resources into a comprehensive SEO package that’ll maximize your online marketing strategies. Service area businesses in particular need to be active on social media, interact directly with customers online, and manage complete professional Google My Business listings. Certain factors influence

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5 Digital Marketing Tips for Canadian Small Businesses

Posted by on May 14th, 2019 in SEO
numerouno
iStock.com/FlamingoImages
iStock.com/FlamingoImages
There are a lot of seemingly minute but complex moving parts involved in running a small business. One of the most important aspects of successfully introducing your Canadian small business to the world is having a strong digital marketing strategy in place. Unfortunately, many entrepreneurs don’t really know where to even begin and often lose sight of their objectives very easily. The important thing is to focus on gaining as much online exposure as possible. E-commerce might not be your forte, but as long as you continue to keep

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New Google My Business Features That Could Benefit Your Business

Posted by on May 7th, 2019 in SEO
numerouno
iStock.com/nathaphat
iStock.com/nathaphat
It’s no secret that Google is constantly making changes to its many platforms in an attempt to implement vast improvements. As one of the search engine’s most recognizable and widely used online marketing platforms, Google My Business is no exception to this rule. In the past few months alone, Google has been busy rolling out new beta and release versions of certain features with the hopes of helping small businesses organically boost their online rankings. Some of these updates have been more confusing than helpful in the beginning, especially

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