Why Pinterest Marketing Is an Effective Way to Improve Your Business Branding

Posted by on Feb 15, 2018 in SEO, Social Media Marketing | No Comments
Pinterest boards on Apple iPad AiriStock.com/pressureUA
While it’s impossible to read people’s minds, a little market research to find out what your target audiences search for the most online can go a very long way. Pinterest is an excellent social media platform to help you gain a clear understanding of the type of content your followers are most interested in seeing. As a result, prominent SEO marketing services in Toronto are strongly advising their clients with online businesses to jump on the Pinterest bandwagon and… Read More

Google Maccabees Update: Impact and Recovery

Posted by on Feb 6, 2018 in Digital Marketing, SEO | No Comments
Google Maccabees Update: Impact and RecoveryiStock.com/SolisImages
The Maccabees update is just one part of a long tradition of algorithm “improvements” Google has been implementing. The update rolled out in December of 2017, and many businesses are still trying to manage the aftermath of this new algorithm change. Many web sites were hit by the update because their content did not meet the new, higher standard Google demands. What is this update all about? What can you do about your web site if you’ve been hit?… Read More

Why Your Business Needs SEO in 2018

Posted by on Jan 16, 2018 in Digital Marketing, SEO | No Comments
Search Engine Optimization (SEO) Concept On Work DeskiStock.com/ilkercelik
Many businesses think that they can find customers anywhere, so the need for SEO (search engine optimization) seems absent. Unfortunately, as omnichannel marketing becomes more popular and relevant, you could be missing out on revenue-producing traffic that comes from SEO marketing. By targeting the right keywords, you bring more prospects and interested visitors to your web site, which leads to higher conversions and sales. The best SEO solutions for small- to medium-sized businesses begin with the right keyword research.… Read More

Why Logistics Companies Should Opt for SEO Services

Posted by on Jan 11, 2018 in SEO | No Comments
SEO services in TorontoiStock.com/Wavebreakmedia
Every modern business, especially those that offer extensive logistics services to other companies or individual customers, can infinitely benefit from applying top notch search engine optimization (SEO) practices to their online marketing strategy. Not only is this a very common and essential business savvy practice in today’s extremely competitive market, but if it’s executed properly, it can help give your business a strong edge over your direct adversaries. Logistics and transportation companies, in particular, need to have effective and… Read More

Choosing Between SEO vs. Social Media Optimization

Posted by on Dec 27, 2017 in Digital Marketing, SEO, SMO | No Comments
Social Media OptimizationiStock.com/Mazirama
Both search engine optimization (SEO) and social media optimization (SMO) are strategies implemented into a company’s marketing campaign to grow their customer base and raise awareness about their brand, products, and services. Advertising agencies in Toronto make it possible for small- to medium-sized businesses to use one or both of these tools to boost their marketing campaigns and reach their business goals. But for the average business owner, the terms may be confusing. Here’s what you need to know… Read More

Debunking Link-Building Myths

Posted by on Dec 21, 2017 in SEO | No Comments
iStock.com/SitthiphongiStock.com/Sitthiphong
In the world of search engine optimization (SEO), link building has recently been getting a lot of flack because it’s considered a controversial technique for increasing web site traffic. This is in large part due to the fact that numerous myths have arisen about this otherwise useful and noble SEO practice. To prevent yourself from missing out on all of the benefits of implementing link building techniques into your SEO practices, it’s important to know what these myths are,… Read More

Tips for Performing Actionable SEO in the Fashion Industry

Posted by on Dec 19, 2017 in SEO | No Comments
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Fashion blogs, online stores, and information web sites need search engine marketing and optimization the same way that any other kind does. In fact, this is the best way for your business to reach the top in search engine results and stay there. But how does this work? Although there are many advantages to having a successful SEO strategy for your fashion business, it is not a simple process. Fashion SEO has its own unique qualities, and if… Read More

What to Focus on Next for Your Google “My Business” Listing

Posted by on Dec 14, 2017 in SEO | No Comments
Google reviews and reputationiStock.com/ipopba
As most experts who work for an SEO company would advise you, your Google “My Business” listing is quite possibly one of the most important online tools you can put into practice with the intent of improving your search engine rankings. Local businesses of all sizes and varieties can greatly benefit from simply paying attention to the smaller details regarding the information they provide and encouraging their existing and prospective customers to engage in relevant online discussions and leave… Read More

How to Prevent Your Staging or Development Site from Indexing

Posted by on Dec 7, 2017 in SEO | No Comments
wordpress seo TorontoiStock.com/juststock
One of the biggest mistakes you can make as a web developer is failing to implement proper preventative measures to block search engines such as Google or Bing from mistakenly crawling and indexing your clients’ staging or development web sites. These are sites that are still a work in progress and therefore contain sensitive content that’s either incomplete or not yet polished enough to be released for public consumption. It can include things like upcoming promotions, product launches, company… Read More

10 SEO Tips Your Business Should Follow for the Holidays

Posted by on Dec 5, 2017 in SEO | No Comments
best seo company TorontoiStock.com/patpitchaya
Christmas and the holidays are right around the corner, and while consumers are focused on buying everything from their lists, businesses also need to make sure their web site is upgraded for the holiday rush. These 10 SEO tips will help you keep up with the increased number of customers, and will allow you to really benefit from a successful season of profits and positive customer experiences.

1. Be Creative with Keywords

During the holidays, the right keywords will… Read More