As a small- or medium-sized business owner in Canada, you’ve likely focused your SEO efforts on Google, the dominant search engine in the market. While Google undoubtedly remains a critical platform for online visibility, it’s important to recognize the potential benefits of optimizing your website for Bing as well. With Bing recently surpassing 100 million … Bing Search Optimization: The Missing Piece in Your SEO Puzzle
The home renovation and remodelling industry is booming. Current surveys prove that Canadian homeowners are investing much more in their dwellings. The 2022 Houzz & Home Study supports this observation. Recent buyers made up 10% of renovating households this past year. These recent buyers spent around double the average amount of $18,000 ($30,000). In Canada, … The Ultimate Checklist: Essential Elements for Your Home Renovation/Remodelling Contractor Website
FAQ pages contain frequently asked questions that help visitors quickly find answers to their queries. Having an FAQ page can improve user experience and provide customers with more value. FAQ pages also provide a great opportunity for SEO optimization, as they often contain long-tail keywords which can help your page rank higher in search engines. … What Are Some Different Ways to Optimize an FAQ Page?
If you want your business to succeed, don’t just post random blogs and social media updates—you need a real content marketing strategy that aligns with your business goals. This will enable you to target a specific, defined audience while also ensuring that the end result boosts your ROI. Through this blog post, we will explain … How to Make Sure Your Content Strategy Is Aligned with Your Business Goals
A successful content strategy requires a lot of forethought and planning. You need to consider who your target audience is, what type of content you want to produce, how you will distribute it, and how you will measure its success. Without a solid plan in place, your content marketing efforts are likely to fall flat. … 9 Essential Elements of a Successful Content Strategy
It is no secret that SEO is vital for any business that wants to be successful online. After all, Search Engine Optimization is what helps you rank higher in search engine results pages (SERPs), which in turn drives more traffic to your website. But what is the best way to go about improving your website’s … Creating New Content vs. Optimizing the Existing Pages: What Is Better for SEO?
As a small business owner, you know that SEO is important to your success. But did you know that optimizing your knowledge panel can help improve your rankings as well? In this blog post, we’ll take a look at why knowledge panel optimization should be included in your SEO strategy and how you can go … Why Knowledge Panel Optimization Should Be Included in Your SEO Strategy
We all know that “quality content” is important for SEO. But what exactly is quality content? Well, there’s no definitive answer, but Google’s general guidelines on quality content are a good place to start. According to Google, quality content is “content that provides valuable information, is engaging and well-written.” In other words, your content should … How Does Google Define “Quality Content”?
If you want to optimize your website for search engines, it’s important to understand the difference between search queries and keywords. Search queries are the words and phrases people type into search engines, while keywords are the terms you use to describe your content or your website exactly. While both search queries and keywords are … Understanding the Difference Between Search Queries and Keywords
If you’re a small business owner who is trying to figure out how to better optimize your website for local SEO, you may be wondering what types of content you should create. In this blog post, we’ll give you some ideas of the types of content that can help improve your local search ranking. Keep … What Are Some Examples of Content Needed for Local SEO?
Your website is one of your best marketing tools. It’s a place where you can showcase your products or services, tell your brand story, and build relationships with your customers. If you’re a small business owner, then you know that having a website is essential in order to reach new customers and grow your business. … The Importance of an FAQ Page: Why Your Website Should Have One
Voice search is a way of searching the internet using your voice instead of typing out queries. It’s similar to how you would ask a question to Siri or Google Assistant. With the introduction of innovative voice search technology, performing online searches has become easier and more convenient for users. As a result, businesses should … How to Make Your Business Stand Out on Voice Search