In many ways, content intelligence is akin to performing extensive market research. It’s designed to take all of the guesswork and some of the potentially expensive trial and error out of identifying and catering to your target audience. Think of content intelligence as market research for the 21st century.
Over twenty years ago, Bill Gates was one of the first innovative thinkers to acknowledge the potential and importance of content intelligence. But even he couldn’t have predicted just how… Read More
In November 2018, Google began rolling out a new Google My Business update that essentially eliminated the need for service area businesses to include their addresses in their Google local listings. Service area businesses are enterprises that deliver goods and services directly to their clients. These include plumbers, restaurants, cable and Internet providers, repairmen, painters, and other industry professionals.
So what does this change mean for your Google business listing? Keep reading to find out.
Service Area Businesses Don’t
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As a small business owner, it’s absolutely crucial that you have an optimized web site. Web site design is a major part of online brand building—there’s no getting around it. Prospective customers these days use company web sites to gather information about your brand, browse product listings, search for prices, find out what types of services you offer, and so much more.
Without easy access to this information, most customers are likely to turn to your competition.… Read More
When voice search technology was initially introduced in 2011 in the form of Apple’s digital assistant, SIRI, no one really thought this phenomenon would take off. At the outset, people used voice search to perform simple tasks on their phones such as making phone calls, dictating text messages, or searching through their contacts list.
Voice search optimization, technology, and its many applications have come a very long way since those days. In fact, voice search has become somewhat of… Read More
Search engine optimization isn’t always an exact science. Google is constantly updating and making changes to its algorithms, often leaving even the most qualified SEO experts in a lurch. It’s estimated that Google makes approximately 600 algorithm updates per year, some of which are high profile and announced in advance. For the most part, however, these changes are low-key and that means search engine optimizers must always be on high alert. Unfortunately, these days you need so much more… Read More
Until recently, organic search results have been dominating the SEO industry with thousands of online brands vying for the top ranking on Google’s search engine results page. But now, there’s a new sheriff in town and it’s called the featured snippet.
If you’re wondering how featured snippets impact SEO and how to structure your content to fit within Google’s favoured parameters, you’re not alone. Featured snippets, also known as Google’s answer box, are still a fairly novel concept, so… Read More
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) both aim to accomplish the same goal—help increase the visibility of your brand’s web site and build a strong online presence. However, they’re not inherently the same thing. To fully comprehend how these two very distinctive marketing methods can impact your brand’s online visibility and ranking on Google, you need to know how they function and affect search results. To simplify things for you, we’ve provided brief explanations of SEO… Read More
Search Engine Optimization (SEO) has become a strong fixture in online advertising and marketing. Businesses that fail to keep up with major SEO trends will inevitably fall behind their competitors. While it’s impossible to know the exact changes that Google has implemented in its algorithms, SEO experts are constantly trying to figure out the best ways to comply with those updates. Here are the most important SEO updates to come out of 2018 that you should keep in mind… Read More
Creating an interactive and user-friendly web site is one of the key components to attracting and retaining the right online customer base for your brand. Consumers like to have a sense of familiarity when it comes to the web sites they frequently visit. Content should be relatable, concise, and easy to locate on your web site. Making the appropriate changes based on user feedback is vital because it proves to your online users that you value their opinions and… Read More