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How Google Posts Can Benefit Small Businesses

Posted by on Jul 3, 2018 in SEO | No Comments
Google postsiStock.com/g-stockstudio
Google Posts is a relatively new feature that the search engine mogul has added to its users’ Google My Business accounts. Correctly implementing this feature within your current and future SEO practices can help you further extend your customer outreach and elevate brand awareness throughout a wide range of scopes. You can easily share relevant content such as blog posts, videos, social media posts, articles, and all kinds of pertinent information that your followers and clients might be interested… Read More

Why Choose Canada for Nearshore SEO Outsourcing?

Posted by on May 8, 2018 in SEO | No Comments
Nearshore SEO OutsourcingiStock.com/aa_amie
Many companies that want to outsource their software development will eventually consider whether onshore/nearshore SEO outsourcing or offshore outsourcing is the best option for them. Out of these two options, more companies are seeing the advantages of using nearshore outsourcing. Nearshore outsourcing is when work is sent out to companies or individuals who are close by, either within the same country or a nearby country. Instead of outsourcing work to distant countries or continents like Asia, nearshore outsourcing provides… Read More

Benefits of Hiring an SEO Company to Optimize Your Google Local Listing

Posted by on Apr 17, 2018 in SEO | No Comments
Hiring an SEO CompanyiStock.com/Bet_Noire
With the help of a detailed Google My Business account, you can vastly improve your company’s online presence, boost your ROI, and provide your target audience with the exact information they’re searching for in regards to your business or industry as quickly and conveniently as possible. A strong Google Local Listing entry increases the chances that your business’s web site will be one of the top 3 ranking entries on the search engine results page. Hiring a local SEO Read More

Why Your Business Should Opt for an Online Advertising Agency in Toronto

Posted by on Apr 3, 2018 in Online Marketing, SEO | No Comments
advertising agency in TorontoiStock.com/ilkercelik
Digital advertising agencies in Toronto can help businesses of all sizes and across various industries maximize their online gains by reaching far wider target audiences than ever before and converting them into meaningful and lucrative leads. Online marketing provides businesses with countless benefits by helping them expand their branding and break into formerly untapped markets both nationally and internationally. The Internet allows businesses to break down intangible barriers through direct communication and interaction with customers all over the world,… Read More

Everything You Need to Know about Bing’s AI-Powered Search Features

Posted by on Mar 22, 2018 in SEO | No Comments
iStock.com/FotoCuisinette
Towards the end of 2017, Microsoft made a huge announcement regarding the future of its Bing search engine. During an AI event hosted by the multimedia and technology company in San Francisco, they revealed the rollout of their latest Bing optimization configuration, which is based primarily on the concept of intelligent search. While this is far from a new concept—Google and Amazon have already implemented it in their search criteria—it’s certainly a step in the right direction when it… Read More

Why Pinterest Marketing Is an Effective Way to Improve Your Business Branding

Posted by on Feb 15, 2018 in SEO, Social Media Marketing | No Comments
Pinterest boards on Apple iPad AiriStock.com/pressureUA
While it’s impossible to read people’s minds, a little market research to find out what your target audiences search for the most online can go a very long way. Pinterest is an excellent social media platform to help you gain a clear understanding of the type of content your followers are most interested in seeing. As a result, prominent SEO marketing services in Toronto are strongly advising their clients with online businesses to jump on the Pinterest bandwagon and… Read More

Google Maccabees Update: Impact and Recovery

Posted by on Feb 6, 2018 in Digital Marketing, SEO | No Comments
Google Maccabees Update: Impact and RecoveryiStock.com/SolisImages
The Maccabees update is just one part of a long tradition of algorithm “improvements” Google has been implementing. The update rolled out in December of 2017, and many businesses are still trying to manage the aftermath of this new algorithm change. Many web sites were hit by the update because their content did not meet the new, higher standard Google demands. What is this update all about? What can you do about your web site if you’ve been hit?… Read More

Why Your Business Needs SEO in 2018

Posted by on Jan 16, 2018 in Digital Marketing, SEO | No Comments
Search Engine Optimization (SEO) Concept On Work DeskiStock.com/ilkercelik
Many businesses think that they can find customers anywhere, so the need for SEO (search engine optimization) seems absent. Unfortunately, as omnichannel marketing becomes more popular and relevant, you could be missing out on revenue-producing traffic that comes from SEO marketing. By targeting the right keywords, you bring more prospects and interested visitors to your web site, which leads to higher conversions and sales. The best SEO solutions for small- to medium-sized businesses begin with the right keyword research.… Read More

Why Logistics Companies Should Opt for SEO Services

Posted by on Jan 11, 2018 in SEO | No Comments
SEO services in TorontoiStock.com/Wavebreakmedia
Every modern business, especially those that offer extensive logistics services to other companies or individual customers, can infinitely benefit from applying top notch search engine optimization (SEO) practices to their online marketing strategy. Not only is this a very common and essential business savvy practice in today’s extremely competitive market, but if it’s executed properly, it can help give your business a strong edge over your direct adversaries. Logistics and transportation companies, in particular, need to have effective and… Read More

Choosing Between SEO vs. Social Media Optimization

Posted by on Dec 27, 2017 in Digital Marketing, SEO, SMO | No Comments
Social Media OptimizationiStock.com/Mazirama
Both search engine optimization (SEO) and social media optimization (SMO) are strategies implemented into a company’s marketing campaign to grow their customer base and raise awareness about their brand, products, and services. Advertising agencies in Toronto make it possible for small- to medium-sized businesses to use one or both of these tools to boost their marketing campaigns and reach their business goals. But for the average business owner, the terms may be confusing. Here’s what you need to know… Read More
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