For novice business owners and those who are SEO-illiterate, it can be challenging to navigate WordPress and figure out the best SEO practices that’ll help optimize your online content. It’s hard enough dealing with all of the nuances of starting a new business let alone teaching yourself how to effectively market yourself online. Once you get the hang of it, though, the results could be very rewarding for your business.
WordPress is an excellent platform to create an online presence … Read More
WordPress is one of the most popular blogging web sites currently available and many local businesses have taken advantage of its easy navigational tools, widgets, and applications to help build their web sites, strengthen their brand’s online presence, and increase revenue. However, WordPress isn’t completely infallible and a lot of SEO mistakes are made due to human error and underestimating the power of web site optimization. As a result, it’s important to learn how WordPress actually works so you can … Read More
One of the most popular, robust, and flexible content management systems (CMS) available to businesses and users right now is WordPress for web sites. The web site-building platform allows users to design a blogging site or support system to drive e-commerce businesses. WordPress’s CMS features also include customization—users can effortlessly design any type of web site even without knowledge of HTML coding. There are plenty WordPress features and benefits, but one that truly stands out is its ability to be … Read More
An unconfirmed Google Update, dubbed “Fred” has been causing hysteria within the SEO community since early March. The update has been reported to cause ranking fluctuations and loss of site traffic by 50% to 90%. The title “Google Fred Update” came from a tongue-in-cheek response from Google’s Garry Illyes, which he tweeted to Barry Schwartz. In the tweet, Schwartz asked what Illyes should name it, and Illyes responded, “From now on every update, unless otherwise stated, shall be … Read More
Securing the connection between a server and an online user is more important now than it has ever been. More people are becoming tech savvy, which means they are aware of sites that appear fraudulent or unsafe. Secure Sockets Layer also known as SSL Certificates, or Transport Layer Security (TLS) can boost a web site’s security, making it more legitimate and reliable in the eyes of clients. Switching your HTTP web site to the HTTPS server will give your customers … Read More
There are many security and SEO advantages of HTTPS over HTTP, but what are these protocols all about? HTTPS is a combination of Hypertext Transfer Protocol (HTTP) and Secure Sockets Layer (SSL). It encrypts information sent online and is used to enhance security for online banking, e-commerce, or whenever sensitive data is being exchanged over the Internet. But how can your web site benefit from this? If you’re still on the fence about making the switch, here’s what you need … Read More
The best time to benefit from search engine optimization (SEO) is when you are launching a brand new web site. Thinking ahead about keyword strategies before creating a site can increase your chances of achieving terrific organic search results. Here is how to set up SEO strategies for your web site and how to optimize it so you can benefit from increased traffic.
How to Set Up SEO for a New Web Site
Getting a new site up and into … Read More
If you find yourself wondering why your web site isn’t generating the right customers or even the right kind of traffic that suits your business, then it may be time to start reconsidering some of your SEO strategies and techniques for 2017. Like the saying goes, it’s a new year and it’s time to make some much-needed improvements—SEO resolutions if you will. A good place to start is by evaluating your current SEO strategy and then figuring out why it’s … Read More
Technology is continuously changing, developing, and making life simpler for users, specifically when it comes to mobile phones, computers, and tablets. Voice search trends are on the rise as people want easier and faster ways to perform various functions such as searches, phone calls, text messages, and more. Why do people prefer voice searches instead of typing? How many people use voice search? When do they use voice searches the most? The answers to these questions are important to developing … Read More
One of the issues that have been growing amidst the modern era is that the customer journey is not as linear as it once was. Technology has greatly increased the ways people receive and act on information to such a degree that it is not feasible to try and cover every possible avenue. Instead, new SEO techniques need to be developed to adjust. One of these SEO strategies that will see use in 2017 revolves around the concept of “micro-moments.”… Read More