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What Is the Google Medic Update and How Can It Be Used?

Posted by on Oct 2, 2018 in SEO, SEO Techniques | No Comments
Google Medic updateiStock.com/Prykhodov
Google seems to be on a perpetual mission to improve its search algorithms and operations in order to benefit online companies, web sites, and business owners. Recently, Google decided to rollout an entirely new update, the purpose of which still has some SEO experts scratching their heads in confusion. The Google Medic Update, as it’s been cleverly dubbed by Search Engine Land’s Barry Schwartz, is one such modernization. Unfortunately, the jury’s still out on how beneficial this update will… Read More

Tips for Marketing Your Law Firm Online in 2018 and 2019

Posted by on Sep 13, 2018 in SEO, SEO Techniques | No Comments
SEO for LawyersiStock.com/tumsasedgars
Over the past few years, the legal field throughout North America has experienced tremendous growth and unparalleled prosperity. While this is definitely a good thing for independent lawyers and major law firms alike, it also brings to light a single irrefutable fact within their industry: the legal market is vastly oversaturated to the point where most potential clients have a hard time deciding where to take their business. At one point or another, everyone will need legal services throughout… Read More

Top Ranking Factors That Make a Big Difference in 2018

Posted by on Aug 30, 2018 in SEO | No Comments
search engine optimizationiStock.com/relif
Every year, the essential Google ranking factors are updated according to the current requirements that are set forth by some of the most influential businesses. One of the most important things you should be striving for when it comes to improving your online presence and reach is making it easier for your customers to find your web site by giving them exactly what they want. Optimizing your web site based on industry-specific search terms, phrases, and other factors is… Read More

How Google Posts Can Benefit Small Businesses

Posted by on Jul 3, 2018 in SEO | No Comments
Google postsiStock.com/g-stockstudio
Google Posts is a relatively new feature that the search engine mogul has added to its users’ Google My Business accounts. Correctly implementing this feature within your current and future SEO practices can help you further extend your customer outreach and elevate brand awareness throughout a wide range of scopes. You can easily share relevant content such as blog posts, videos, social media posts, articles, and all kinds of pertinent information that your followers and clients might be interested… Read More

Why Choose Canada for Nearshore SEO Outsourcing?

Posted by on May 8, 2018 in SEO | No Comments
Nearshore SEO OutsourcingiStock.com/aa_amie
Many companies that want to outsource their software development will eventually consider whether onshore/nearshore SEO outsourcing or offshore outsourcing is the best option for them. Out of these two options, more companies are seeing the advantages of using nearshore outsourcing. Nearshore outsourcing is when work is sent out to companies or individuals who are close by, either within the same country or a nearby country. Instead of outsourcing work to distant countries or continents like Asia, nearshore outsourcing provides… Read More

Benefits of Hiring an SEO Company to Optimize Your Google Local Listing

Posted by on Apr 17, 2018 in SEO | No Comments
Hiring an SEO CompanyiStock.com/Bet_Noire
With the help of a detailed Google My Business account, you can vastly improve your company’s online presence, boost your ROI, and provide your target audience with the exact information they’re searching for in regards to your business or industry as quickly and conveniently as possible. A strong Google Local Listing entry increases the chances that your business’s web site will be one of the top 3 ranking entries on the search engine results page. Hiring a local SEO Read More

Why Your Business Should Opt for an Online Advertising Agency in Toronto

Posted by on Apr 3, 2018 in Online Marketing, SEO | No Comments
advertising agency in TorontoiStock.com/ilkercelik
Digital advertising agencies in Toronto can help businesses of all sizes and across various industries maximize their online gains by reaching far wider target audiences than ever before and converting them into meaningful and lucrative leads. Online marketing provides businesses with countless benefits by helping them expand their branding and break into formerly untapped markets both nationally and internationally. The Internet allows businesses to break down intangible barriers through direct communication and interaction with customers all over the world,… Read More

Everything You Need to Know about Bing’s AI-Powered Search Features

Posted by on Mar 22, 2018 in SEO | No Comments
iStock.com/FotoCuisinette
Towards the end of 2017, Microsoft made a huge announcement regarding the future of its Bing search engine. During an AI event hosted by the multimedia and technology company in San Francisco, they revealed the rollout of their latest Bing optimization configuration, which is based primarily on the concept of intelligent search. While this is far from a new concept—Google and Amazon have already implemented it in their search criteria—it’s certainly a step in the right direction when it… Read More

Why Pinterest Marketing Is an Effective Way to Improve Your Business Branding

Posted by on Feb 15, 2018 in SEO, Social Media Marketing | No Comments
Pinterest boards on Apple iPad AiriStock.com/pressureUA
While it’s impossible to read people’s minds, a little market research to find out what your target audiences search for the most online can go a very long way. Pinterest is an excellent social media platform to help you gain a clear understanding of the type of content your followers are most interested in seeing. As a result, prominent SEO marketing services in Toronto are strongly advising their clients with online businesses to jump on the Pinterest bandwagon and… Read More

Google Maccabees Update: Impact and Recovery

Posted by on Feb 6, 2018 in Digital Marketing, SEO | No Comments
Google Maccabees Update: Impact and RecoveryiStock.com/SolisImages
The Maccabees update is just one part of a long tradition of algorithm “improvements” Google has been implementing. The update rolled out in December of 2017, and many businesses are still trying to manage the aftermath of this new algorithm change. Many web sites were hit by the update because their content did not meet the new, higher standard Google demands. What is this update all about? What can you do about your web site if you’ve been hit?… Read More
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