What to Do if Google My Business Doesn’t Understand Your Business

Posted by on Aug 13th, 2019 in SEO
numerouno
iStock.com/BartekSzewczyk
iStock.com/BartekSzewczyk
Google My Business (GMB) is an excellent platform that can help you manage the e-commerce portion of your business, online marketing campaigns, customer outreach and interactions, and so much more. It relies on specific information about your business in order to ensure that its portrayal is completely accurate and up-to-date. Your Google listing should include your contact information, your location, a brief description of products and services, a link to your web site, a link to directions on Google Maps, your hours of operation, and your peak business hours.

Read more

8 Reasons Why Your Web Site Is Underperforming and How You Can Fix It

Posted by on Aug 1st, 2019 in SEO
numerouno
iStock.com/juststock
iStock.com/juststock
Your business’s web site is an online representation of your brand. As such, it should reflect all of your brand values, products, and services in a clear and easy-to-understand manner without overwhelming potential customers with too much information all at once. This can lead to sensory overload, frustration, and lost conversions. Creating a user-friendly web site with universally responsive designs is the key to increasing your online staying power. If you’re wondering why your web site isn’t living up to its full potential, here are eight reasons why it

Read more

SERP Features: 6 SEO Trends Your Small Business Should Know in 2019

Posted by on Jul 23rd, 2019 in SEO
numerouno
iStock.com/patpitchaya
iStock.com/patpitchaya
As a digital marketer, you should already know that Google is constantly changing and updating its search algorithms to make search results more easily accessible and useful to online users. Search results should offer specific, yet nuanced information that directly correlates with each specific search query. Google implements a variety of different methods and Search Engine Results Page (SERP) features to ensure that users find value-added information that directly relates to their search queries in record time. The most relevant search results typically appear on or at the very

Read more

SEO or No SEO: Why Digital Marketing Matters and How It Can Boost Your Online Business

Posted by on Jul 16th, 2019 in SEO
numerouno
iStock.com/jittawit.21
iStock.com/jittawit.21
Search engine optimization (SEO) is the cornerstone of gaining and maintaining quantifiable online success for businesses of all sizes. Think about it: in order for people to purchase your products and services, you need to give your brand that extra flare that makes it more noticeable than your competitors. That’s why all businesses that operate online should consistently update their digital marketing practices. How can you do that? While not all small- to medium-sized businesses have the budget to spend on SEO services, it doesn’t mean you should give

Read more

How Service Area Businesses Can Improve Their SEO Rankings in Multiple Locations

Posted by on May 27th, 2019 in SEO
numerouno
iStock.com/Bet_Noire
iStock.com/Bet_Noire
Customer acquisition, retention, and marketing are the three biggest challenges faced by local service area businesses. Identifying your target audience and implementing effective outreach methods are crucial to expanding your business and improving local SEO. To help you accomplish these goals, you need to invest time, money, and resources into a comprehensive SEO package that’ll maximize your online marketing strategies. Service area businesses in particular need to be active on social media, interact directly with customers online, and manage complete professional Google My Business listings. Certain factors influence

Read more

5 Digital Marketing Tips for Canadian Small Businesses

Posted by on May 14th, 2019 in SEO
numerouno
iStock.com/FlamingoImages
iStock.com/FlamingoImages
There are a lot of seemingly minute but complex moving parts involved in running a small business. One of the most important aspects of successfully introducing your Canadian small business to the world is having a strong digital marketing strategy in place. Unfortunately, many entrepreneurs don’t really know where to even begin and often lose sight of their objectives very easily. The important thing is to focus on gaining as much online exposure as possible. E-commerce might not be your forte, but as long as you continue to keep

Read more

New Google My Business Features That Could Benefit Your Business

Posted by on May 7th, 2019 in SEO
numerouno
iStock.com/nathaphat
iStock.com/nathaphat
It’s no secret that Google is constantly making changes to its many platforms in an attempt to implement vast improvements. As one of the search engine’s most recognizable and widely used online marketing platforms, Google My Business is no exception to this rule. In the past few months alone, Google has been busy rolling out new beta and release versions of certain features with the hopes of helping small businesses organically boost their online rankings. Some of these updates have been more confusing than helpful in the beginning, especially

Read more

How Google My Business Boosts the Visibility of Your Business Offers

Posted by on Apr 25th, 2019 in SEO
numerouno
iStock.com/LuminaStock
iStock.com/LuminaStock
As you already know, Google is constantly making big changes to its Google My Business platform to ensure that you have all of the tools you need to improve customer outreach and grow your brand. One of the latest updates is the addition of the business offers feature, which essentially allows you to post new offers to attract more customers through your GMB account. Keep reading to learn more about this awesome new feature and how it works! New Feature in Google Posts for Business Offers Before the Internet

Read more

How Content Intelligence Can Improve Your Online Marketing Efforts

Posted by on Apr 16th, 2019 in SEO
numerouno
iStock.com/anyaberkut
iStock.com/anyaberkut
In many ways, content intelligence is akin to performing extensive market research. It’s designed to take all of the guesswork and some of the potentially expensive trial and error out of identifying and catering to your target audience. Think of content intelligence as market research for the 21st century. Over twenty years ago, Bill Gates was one of the first innovative thinkers to acknowledge the potential and importance of content intelligence. But even he couldn’t have predicted just how critical content intelligence would be to successful online marketing. So,

Read more

Google’s Changes for Service Area Businesses: How It Could Affect Your Local Listing

Posted by on Apr 2nd, 2019 in SEO
numerouno
iStock.com/gustavofrazao
iStock.com/gustavofrazao
In November 2018, Google began rolling out a new Google My Business update that essentially eliminated the need for service area businesses to include their addresses in their Google local listings. Service area businesses are enterprises that deliver goods and services directly to their clients. These include plumbers, restaurants, cable and Internet providers, repairmen, painters, and other industry professionals. So what does this change mean for your Google business listing? Keep reading to find out. Service Area Businesses Don’t Need to List Their Addresses One of the biggest changes

Read more