SEO Strategies and Techniques that No Longer Work

Posted by on Feb 9, 2017 in SEO | No Comments

seo strategies If you find yourself wondering why your web site isn’t generating the right customers or even the right kind of traffic that suits your business, then it may be time to start reconsidering some of your SEO strategies and techniques for 2017. Like the saying goes, it’s a new year and it’s time to make some much-needed improvements—SEO resolutions if you will. A good place to start is by evaluating your current SEO strategy and then figuring out why it’s … Read More

Voice Searches: Latest Trends in Digital Marketing for Small Businesses

Posted by on Jan 24, 2017 in SEO | No Comments

voice searchesTechnology is continuously changing, developing, and making life simpler for users, specifically when it comes to mobile phones, computers, and tablets. Voice search trends are on the rise as people want easier and faster ways to perform various functions such as searches, phone calls, text messages, and more. Why do people prefer voice searches instead of typing? How many people use voice search? When do they use voice searches the most? The answers to these questions are important to developing … Read More

SEO Strategies for 2017: Micro-Moments

Posted by on Jan 3, 2017 in SEO | No Comments

SEO strategies for micro-momentsOne of the issues that have been growing amidst the modern era is that the customer journey is not as linear as it once was. Technology has greatly increased the ways people receive and act on information to such a degree that it is not feasible to try and cover every possible avenue. Instead, new SEO techniques need to be developed to adjust. One of these SEO strategies that will see use in 2017 revolves around the concept of “micro-moments.”… Read More

Digital Marketing Trends for 2017

Posted by on Dec 12, 2016 in Pay Per Click, SEM, SEO, SMO | No Comments

digital marketingAs the year draws to a close, digital marketers and small businesses will have begun planning their Internet marketing strategies for 2017. This past year has seen numerous developments in advertising trends and content marketing that will carry forward into the new year. Being able to start the year on the right foot means that small businesses need to stay in touch with 2017’s top digital marketing trends and adjust their conversion optimization plans accordingly. Fortunately, this guide will help … Read More

The Importance of Desktop Versions in the Era of Mobile-First Indexing

Posted by on Nov 28, 2016 in Mobile SEO, SEO | No Comments

Mobile-first-IndexingGoogle has begun rolling out its mobile-first indexing system, whereby its algorithms will start to prioritize a web site’s mobile pages when determining ranking. For local businesses and their SEO, this means that the mobile version will start to edge out the desktop version when it comes to sending out search signals and governing both mobile and non-mobile search results. Although Google’s split indexing has been signaled for a while and has been expected, there is a slight catch to … Read More

Small Business Strategies for 2017: Why Online Marketing Should Take the Front Seat

Posted by on Nov 23, 2016 in Content Marketing, Pay Per Click, SEM, SEO | No Comments

Small business strategies 2017It is surprising that, in this day and age, there are still some small businesses that have not made their way into the very lucrative online market. There are far too many proven benefits of online marketing that many business savvy experts are baffled by the fact that some small businesses have not managed to keep up with the times by putting their local businesses online. After all, the proof is in the pudding, as the saying goes. The competition … Read More

How to Get Customers to Review Your Business Online

Posted by on Nov 16, 2016 in Mobile SEO, SEO | No Comments

Customer business reviewOver the past decade, it has been proven that online customer reviews are quite possibly the second-best form of advertising (the first being the tried and true word-of-mouth method). Incorporating a strong review strategy in your business’s online marketing methodology can help you maintain or increase your online business rating by improving and showcasing your online presence on multiple large-scale online platforms. The first step is to figure out a strong strategy to relate to customers online and generate a … Read More

Google’s Search Indexing Split: How it Impacts Local SEO for Small Businesses

Posted by on Nov 9, 2016 in Content Marketing, Mobile SEO, SEO | No Comments

Google's search indexing splitEffective within the next few months, Google will be splitting its index of searchable web sites between mobile search and desktop search. Understandably, many small businesses are questioning the reasoning behind this change and how it will impact their local search results. Within this article, we will discuss this new “mobile first” approach that Google will be implementing by breaking down its concept and exactly what it entails for small businesses in particular.… Read More

Primary Index: Google Takes the “Mobile First”

Organic vs. Paid Search and the Changing Landscape of 2016-2017

Posted by on Nov 7, 2016 in Content Marketing, Pay Per Click, SEO | No Comments

Organic vs paid searchBroadly speaking, the two main categories of SEO are organic and paid. The difference between the two is fairly straightforward. Organic search results, for instance, are when a user puts a term into Google and your page pops up on the search engine results page (SERP). A paid search result is when your page appears because you bought an AdWord slot. Most SEO approaches try and use a combination of paid campaigns and organic keyword rankings to try and drive … Read More

Quick Tips for Giving Your Local SEO a Boost for Holiday Sales

Posted by on Oct 31, 2016 in Content Marketing, Mobile SEO, SEO | No Comments

SEO for holiday salesHalloween marks the start of the holiday sales period, where companies start gearing up for the uptick in business that Christmas will bring. In order to get the best results from this season, it’s important that local businesses use SEO targeted for holidays. Here are a collection of local SEO tips that businesses can use to help enhance their holiday sales.

Make Sure Your Online Listings Are Updated

It is important to check any online listings your business has—such as … Read More