Like all other social media and online platforms, YouTube is an invaluable resource for helping small businesses effectively reach out and directly interact with their target audience. Millions of viewers use YouTube on a daily basis for entertainment, to look for how-to videos, and keep up with their favourite content creators. Businesses that aren’t already taking advantage of YouTube to connect with online users are missing out on some excellent digital marketing opportunities.
Landing pages are a critical component of any brand website. Typically, the landing page is the first impression users get of your brand. A great landing page should be designed to generate more qualified leads and easily convert them into sales. To accomplish this, you need to work with a reputable SEO agency in Toronto that can implement a solid landing page optimization strategy for your website.
Social media—Facebook in particular—is a great online tool that can help you generate more visibility and views for your business. How you use your Facebook page for SEO success matters immensely. It’s not as simple as just creating a Facebook for your business and then posting once in a while. You have to actively manage your business Facebook page just like you would your personal one. Stay on top of the latest industry trends and try to share them with your followers before your competitors. Share images, videos, infographics, and
Local Google reviews are essential to helping small- and medium-sized businesses build and maintain a solid and positive online reputation. That’s a fact that’s not going to change any time soon. In an ever-increasingly digital world, consumers rely heavily on online reviews to help them make buying decisions. Moreover, online reviews also offer unique personal insight into how well businesses serve their customers. Online reviews allow customers to leave feedback describing their personal experiences with specific businesses and even individual employees—some are good and some are bad. Bottom line: online
Websites are an integral part of your business’s online identity and digital marketing campaigns. Every business needs a well-designed, interactive, and informative website that educates visitors about the brand and company history, as well as the products and services you provide. Nowadays, it’s fairly common for consumers to research products and services before making a purchase. They want to make sure that they’re making a smart choice in terms of the companies they support, which is perfectly understandable. SMBs, however, don’t always have access to the same well of unlimited
Any action you take to improve your SERP rankings or increase website traffic can be considered a form of search engine optimization (SEO). The question isn’t necessarily whether you’re doing enough to boost your visibility. Oftentimes, the question is whether you’re utilizing the right SEO strategies for your business and industry as a whole. Organic traffic is a key player in determining the success of your SEO and digital marketing campaigns. It measures the efficacy of these strategies and whether or not they’re yielding positive results for your business. So,
Content creators and SEO experts are so often focused on producing large volumes of content on a consistent basis that they frequently miss the bigger picture. More content doesn’t necessarily mean you’re going to get more meaningful impressions on your website. The best way to do that is through content personalization—essentially, create content that’s so unique and enticing that users can’t help but to be drawn in by it. Effective content optimization and marketing in Toronto starts with securing an excellent SEO (search engine optimization) strategy. Once you have a
Search engine optimization (SEO) isn’t an exact science. Just when you think you’re doing everything right in terms of updating your website, creating fresh and interesting new content, and adding dynamic visual components, search engines release new updates that make it all the more challenging for SEO experts to keep up. All it takes is one misstep like failing to check your mobile webpage loading speed on a regular basis for these changes to negatively impact your organic web traffic. Over the past few years, Google has made a painstaking
Currently, there’s a lot of content on the Internet. So much so, that it’s easy for your website content to get lost amidst all of your competitors’ content. So, what can you do to stand out? Many digital marketers are resorting to black hat SEO marketing techniques (e.g., keyword stuffing) to win customers over. While these techniques can certainly boost your website traffic by outranking your competitors, these practices are generally frowned upon in the SEO industry. Why? Well, aside from being unethical, the problem with black hat SEO
Depending on who you ask, E-A-T SEO is either an important website ranking factor, or it isn’t. E-A-T is a highly disputed subject amongst SEO experts and therefore, it’s worth further investigation as it can help you determine the best course of action for improving your search engine rankings. There are certain criteria that Google looks for when ranking websites and web content in relation to specific online search queries. Content should be engaging, informative, and accurate to rank high on search engine results pages (SERPs). Additionally, content creators need