How to Optimize Your Facebook Page for SEO Success

Posted by on May 27th, 2021 in SEO
Facebook page for SEO success
Social media—Facebook in particular—is a great online tool that can help you generate more visibility and views for your business. How you use your Facebook page for SEO success matters immensely. It’s not as simple as just creating a Facebook for your business and then posting once in a while. You have to actively manage your business Facebook page just like you would your personal one. Stay on top of the latest industry trends and try to share them with your followers before your competitors. Share images, videos, infographics, and

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Local Google Review Trends to Watch Out for in 2021

Posted by on May 18th, 2021 in SEO
local SEO in Toronto
Local Google reviews are essential to helping small- and medium-sized businesses build and maintain a solid and positive online reputation. That’s a fact that’s not going to change any time soon. In an ever-increasingly digital world, consumers rely heavily on online reviews to help them make buying decisions. Moreover, online reviews also offer unique personal insight into how well businesses serve their customers. Online reviews allow customers to leave feedback describing their personal experiences with specific businesses and even individual employees—some are good and some are bad. Bottom line: online

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How to Rank Higher on SERPs with a Small Website

Posted by on May 13th, 2021 in SEO
search engine optimization
Websites are an integral part of your business’s online identity and digital marketing campaigns. Every business needs a well-designed, interactive, and informative website that educates visitors about the brand and company history, as well as the products and services you provide. Nowadays, it’s fairly common for consumers to research products and services before making a purchase. They want to make sure that they’re making a smart choice in terms of the companies they support, which is perfectly understandable. SMBs, however, don’t always have access to the same well of unlimited

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SEO Tactics for 2021: How to Grow Organic Traffic on Your Website

Posted by on Apr 29th, 2021 in SEO
SEO tactics 2021
Any action you take to improve your SERP rankings or increase website traffic can be considered a form of search engine optimization (SEO). The question isn’t necessarily whether you’re doing enough to boost your visibility. Oftentimes, the question is whether you’re utilizing the right SEO strategies for your business and industry as a whole. Organic traffic is a key player in determining the success of your SEO and digital marketing campaigns. It measures the efficacy of these strategies and whether or not they’re yielding positive results for your business. So,

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5 Meaningful Ways to Personalize Your On-Site Content

Posted by on Apr 15th, 2021 in SEO
content marketing in Toronto
Content creators and SEO experts are so often focused on producing large volumes of content on a consistent basis that they frequently miss the bigger picture. More content doesn’t necessarily mean you’re going to get more meaningful impressions on your website. The best way to do that is through content personalization—essentially, create content that’s so unique and enticing that users can’t help but to be drawn in by it. Effective content optimization and marketing in Toronto starts with securing an excellent SEO (search engine optimization) strategy. Once you have a

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How Slow Mobile Page Speeds May Be Killing Your Web Traffic and What to Do About It

Posted by on Apr 8th, 2021 in SEO
mobile page speed
Search engine optimization (SEO) isn’t an exact science. Just when you think you’re doing everything right in terms of updating your website, creating fresh and interesting new content, and adding dynamic visual components, search engines release new updates that make it all the more challenging for SEO experts to keep up. All it takes is one misstep like failing to check your mobile webpage loading speed on a regular basis for these changes to negatively impact your organic web traffic. Over the past few years, Google has made a painstaking

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Web Marketing Tips: How to Win Customers from Your Competitors

Posted by on Mar 18th, 2021 in SEO
web marketing tips
Currently, there’s a lot of content on the Internet. So much so, that it’s easy for your website content to get lost amidst all of your competitors’ content. So, what can you do to stand out? Many digital marketers are resorting to black hat SEO marketing techniques (e.g., keyword stuffing) to win customers over. While these techniques can certainly boost your website traffic by outranking your competitors, these practices are generally frowned upon in the SEO industry. Why? Well, aside from being unethical, the problem with black hat SEO

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The Importance of E-A-T and Proof of Work in 2021

Posted by on Mar 4th, 2021 in SEO
E-A-T SEO
Depending on who you ask, E-A-T SEO is either an important website ranking factor, or it isn’t. E-A-T is a highly disputed subject amongst SEO experts and therefore, it’s worth further investigation as it can help you determine the best course of action for improving your search engine rankings. There are certain criteria that Google looks for when ranking websites and web content in relation to specific online search queries. Content should be engaging, informative, and accurate to rank high on search engine results pages (SERPs). Additionally, content creators need

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How Data Science Impacts SEO

Posted by on Feb 25th, 2021 in SEO
data science and SEO
What’s the relationship between data science and SEO? How can data science analytics help improve your SEO initiatives and boost your rankings? Keep reading for an in-depth look at how data science impacts SEO and how you can use it to your advantage. What Is Data Science? Data science is a multidisciplinary field of study that incorporates the use of different data-driven scientific methods, algorithms, and processes to analyze information and identify distinctive patterns from structured and structured datasets. Important and telling insights can be gleaned from these dataset analyses

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Effective Content Marketing Strategies to Use During the COVID-19 Pandemic

Posted by on Feb 11th, 2021 in SEO
numerouno
No one could have predicted the ongoing and tremendous impact of COVID-19 on the world at large. As governments, economies, and global citizens continue to adjust and try to skillfully navigate the parameters of the “new normal” we’re all forced to face, it’s important for businesses to embrace these changes and modify their content marketing strategies during the coronavirus accordingly. Certain industries and small businesses such as specialty shops, restaurants, cafes, real estate, travel, etc. have unfortunately suffered significant losses since the onset of the pandemic more than a year

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