Why Your Brand Should Have a Voice Search Strategy

Posted by on Dec 10th, 2019 in SEO
numerouno
Voice search is one of the most rapidly growing technological advancements in the industry right now. This technology has been around since the 1950s and it’s been used for a variety of applications since then, but it’s managed to truly hit its stride more recently during the height of search engine optimization (SEO) usage. Leading industry experts have predicted that by the year 2020 anywhere between 30% and 50% of online inquiries will be conducted using voice search technology, which is why the top tech companies in the world like

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What You Need to Know about the Google BERT Update

Posted by on Dec 3rd, 2019 in SEO
numerouno
In early October 2019, Google officially rolled out their latest algorithm update, immediately sending web developers and online marketers into yet another frenzy trying to figure out what these changes mean for their marketing campaigns and SEO. Google nicknamed this particular update BERT, which stands for Bidirectional Encoder Representations from Transformers. That’s basically just a long and complicated way of conveying that they’re looking to up the ante in better understanding user search queries and relaying relevant high-quality content, which is essentially the objective behind every update Google has ever

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How to Successfully Implement Local SEO During the Holidays

Posted by on Nov 21st, 2019 in SEO
numerouno
A lot of people take vacation days during the holidays, but local SEO never stops working overtime. People are always making online search queries and the holidays are the most popular time of the year for increasing profits. From online shoppers looking for the perfect holiday decorations, gifts, and stocking stuffers to people looking for great deals on holiday getaways, the number of search queries exponentially increases during this time of year. And it’s extremely prudent and sensible for online marketers to take advantage of this undeniable uptick in online

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How to Achieve Local Online Marketing Success

Posted by on Nov 14th, 2019 in SEO
Local SEO
iStock.com/Rawpixel
iStock.com/Rawpixel
Successful local SEO campaigns feature a lot of miniscule, yet highly important moving parts. Local search accounts for approximately 46% of all Google searches—that’s a huge chunk of the digital marketing pie and it’s certainly worth the investment for any business with multiple locations. Of course, it also means that businesses with multiple locations need to have unique online marketing strategies that are custom designed for each location in order to work properly. That’s where hiring local SEO experts to help create effective online content that’s full of relevant

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What Are the Benefits of Using SEO and PPC Together for Small Business?

Posted by on Nov 5th, 2019 in SEO
Writing note showing Search Engine Marketing. Business photo showcasing promote Website visibility on searched result pages.
iStock.com/Artur
iStock.com/Artur
Search engine marketing is a vast concept that’s ripe with numerous different strategies that might work for some companies, but not necessarily for others. Sometimes it can feel like finding a winning combination of the right online marketing strategies for your small- or medium-sized business can be a bit of an enigma. So, how can your brand stay ahead of the curve without getting trampled on? By combining the merits of both Pay Per Click (PPC) and Search Engine Optimization (SEO), you can get the best of both worlds.

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Why Customer Feedback Matters and How to Make the Most of It

Posted by on Oct 24th, 2019 in SEO
iStock.com/anyaberkut
iStock.com/anyaberkut
Whether they’re shopping online or in store, modern customers are determined to find the best deals and get the most value out of their purchases. Research shows that about 95% of all consumers take the time to read through online reviews and ratings before making a purchase decision, meaning that impulse buys are most likely falling to the wayside. As a result, online marketers need to be proactive and vigilant when it comes to implementing strong review management strategies. After all, review management is a huge asset for brand

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How SEO Can Help with Voice Search Optimization

Posted by on Oct 3rd, 2019 in SEO
iStock.com/AndreyPopov
iStock.com/AndreyPopov
Voice search optimization is no longer just the future of effective online marketing—it’s already at the forefront of every proven search engine optimization strategy. Great SEO demands fresh, unique, engaging, and well-written content that users can learn from and relate to. It needs to be easily accessible and digestible. Voice search optimization allows brands to accomplish all of their online marketing objectives by reaching out to a much wider target audience than they could have previously imagined. Surprisingly, even though voice search has become wildly popular amongst mobile users,

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Reviews and Ratings: Why They Matter and How to Encourage Your Customers to Write Them

Posted by on Sep 19th, 2019 in SEO
Rating & Review
iStock.com/relif
iStock.com/relif
Online reviews play a pivotal role in terms of helping customers decide whether or not they want to support your business. Whether you own a brick-and-mortar business, an e-commerce enterprise, or both, most customers will inevitable research your company online before placing an order or scheduling a consultation. It’s no longer enough to simply have excellent online marketing strategies that allow you to reach a widespread audience. Nowadays, you need to prove that you can deliver top-notch products and customer service before your customers even contact you. And the

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Apple Maps: What You Need to Know about Apple Listing Optimization and How to Make It Work for Your Business

Posted by on Aug 22nd, 2019 in SEO
numerouno
iStock.com/Tzido
iStock.com/Tzido
Digital marketing moves so quickly, that it can sometimes be difficult for some businesses to update their online marketing strategies accordingly. Nowadays, the key is to make your business available across a wide variety of digital platforms rather than simply focusing on one medium. To facilitate strong business growth, customers need to be able to easily find your business regardless of the devices they’re using. Apple Maps is just one of many digital tools you can and should already be using to help extend your customer base. Just like

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What to Do if Google My Business Doesn’t Understand Your Business

Posted by on Aug 13th, 2019 in SEO
numerouno
iStock.com/BartekSzewczyk
iStock.com/BartekSzewczyk
Google My Business (GMB) is an excellent platform that can help you manage the e-commerce portion of your business, online marketing campaigns, customer outreach and interactions, and so much more. It relies on specific information about your business in order to ensure that its portrayal is completely accurate and up-to-date. Your Google listing should include your contact information, your location, a brief description of products and services, a link to your web site, a link to directions on Google Maps, your hours of operation, and your peak business hours.

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