Customer acquisition, retention, and marketing are the three biggest challenges faced by local service area businesses. Identifying your target audience and implementing effective outreach methods are crucial to expanding your business and improving local SEO. To help you accomplish these goals, you need to invest time, money, and resources into a comprehensive SEO package that’ll maximize your online marketing strategies. Service area businesses in particular need to be active on social media, interact directly with customers online, and manage complete professional Google My Business listings. Certain factors influence
There are a lot of seemingly minute but complex moving parts involved in running a small business. One of the most important aspects of successfully introducing your Canadian small business to the world is having a strong digital marketing strategy in place. Unfortunately, many entrepreneurs don’t really know where to even begin and often lose sight of their objectives very easily. The important thing is to focus on gaining as much online exposure as possible. E-commerce might not be your forte, but as long as you continue to keep
It’s no secret that Google is constantly making changes to its many platforms in an attempt to implement vast improvements. As one of the search engine’s most recognizable and widely used online marketing platforms, Google My Business is no exception to this rule. In the past few months alone, Google has been busy rolling out new beta and release versions of certain features with the hopes of helping small businesses organically boost their online rankings. Some of these updates have been more confusing than helpful in the beginning, especially
As you already know, Google is constantly making big changes to its Google My Business platform to ensure that you have all of the tools you need to improve customer outreach and grow your brand. One of the latest updates is the addition of the business offers feature, which essentially allows you to post new offers to attract more customers through your GMB account.
Keep reading to learn more about this awesome new feature and how it works!
New Feature in Google Posts for Business Offers
Before the Internet
In many ways, content intelligence is akin to performing extensive market research. It’s designed to take all of the guesswork and some of the potentially expensive trial and error out of identifying and catering to your target audience. Think of content intelligence as market research for the 21st century.
Over twenty years ago, Bill Gates was one of the first innovative thinkers to acknowledge the potential and importance of content intelligence. But even he couldn’t have predicted just how critical content intelligence would be to successful online marketing.
In November 2018, Google began rolling out a new Google My Business update that essentially eliminated the need for service area businesses to include their addresses in their Google local listings. Service area businesses are enterprises that deliver goods and services directly to their clients. These include plumbers, restaurants, cable and Internet providers, repairmen, painters, and other industry professionals.
So what does this change mean for your Google business listing? Keep reading to find out.
Service Area Businesses Don’t Need to List Their Addresses
One of the biggest changes
As a small business owner, it’s absolutely crucial that you have an optimized web site. Web site design is a major part of online brand building—there’s no getting around it. Prospective customers these days use company web sites to gather information about your brand, browse product listings, search for prices, find out what types of services you offer, and so much more.
Without easy access to this information, most customers are likely to turn to your competition. Simply put, this doesn’t bode well for your business. Having
Social listening is becoming an increasingly crucial aspect of effective SEO and online marketing practices. It’s a fairly simple concept that can sometimes have a series of complex executions. Basically, the gist of it is that you need to take the time to listen to your customers and give them what they want.
This is sales 101. It sounds easy enough on paper and while this isn’t an entirely radical idea in the sales and marketing world, social media and SEO practices have revolutionized the way social listening
When voice search technology was initially introduced in 2011 in the form of Apple’s digital assistant, SIRI, no one really thought this phenomenon would take off. At the outset, people used voice search to perform simple tasks on their phones such as making phone calls, dictating text messages, or searching through their contacts list.
Voice search optimization, technology, and its many applications have come a very long way since those days. In fact, voice search has become somewhat of an unexpected SEO runaway hit. Of course, with its ever-growing
Search engine optimization isn’t always an exact science. Google is constantly updating and making changes to its algorithms, often leaving even the most qualified SEO experts in a lurch. It’s estimated that Google makes approximately 600 algorithm updates per year, some of which are high profile and announced in advance. For the most part, however, these changes are low-key and that means search engine optimizers must always be on high alert. Unfortunately, these days you need so much more than just a technically well-optimized web site to rank high