There are a lot of seemingly minute but complex moving parts involved in running a small business. One of the most important aspects of successfully introducing your Canadian small business to the world is having a strong digital marketing strategy in place. Unfortunately, many entrepreneurs don’t really know where to even begin and often lose sight of their objectives very easily. The important thing is to focus on gaining as much online exposure as possible. E-commerce might not be your forte, but as long as you continue to keep
It’s no secret that Google is constantly making changes to its many platforms in an attempt to implement vast improvements. As one of the search engine’s most recognizable and widely used online marketing platforms, Google My Business is no exception to this rule. In the past few months alone, Google has been busy rolling out new beta and release versions of certain features with the hopes of helping small businesses organically boost their online rankings. Some of these updates have been more confusing than helpful in the beginning, especially
As you already know, Google is constantly making big changes to its Google My Business platform to ensure that you have all of the tools you need to improve customer outreach and grow your brand. One of the latest updates is the addition of the business offers feature, which essentially allows you to post new offers to attract more customers through your GMB account.
Keep reading to learn more about this awesome new feature and how it works!
New Feature in Google Posts for Business Offers
Before the Internet
In November 2018, Google began rolling out a new Google My Business update that essentially eliminated the need for service area businesses to include their addresses in their Google local listings. Service area businesses are enterprises that deliver goods and services directly to their clients. These include plumbers, restaurants, cable and Internet providers, repairmen, painters, and other industry professionals.
So what does this change mean for your Google business listing? Keep reading to find out.
Service Area Businesses Don’t Need to List Their Addresses
One of the biggest changes
Social listening is becoming an increasingly crucial aspect of effective SEO and online marketing practices. It’s a fairly simple concept that can sometimes have a series of complex executions. Basically, the gist of it is that you need to take the time to listen to your customers and give them what they want.
This is sales 101. It sounds easy enough on paper and while this isn’t an entirely radical idea in the sales and marketing world, social media and SEO practices have revolutionized the way social listening
When voice search technology was initially introduced in 2011 in the form of Apple’s digital assistant, SIRI, no one really thought this phenomenon would take off. At the outset, people used voice search to perform simple tasks on their phones such as making phone calls, dictating text messages, or searching through their contacts list.
Voice search optimization, technology, and its many applications have come a very long way since those days. In fact, voice search has become somewhat of an unexpected SEO runaway hit. Of course, with its ever-growing
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) both aim to accomplish the same goal—help increase the visibility of your brand’s web site and build a strong online presence. However, they’re not inherently the same thing. To fully comprehend how these two very distinctive marketing methods can impact your brand’s online visibility and ranking on Google, you need to know how they function and affect search results. To simplify things for you, we’ve provided brief explanations of SEO and SEM as well as their main components that contribute
Search Engine Optimization (SEO) has become a strong fixture in online advertising and marketing. Businesses that fail to keep up with major SEO trends will inevitably fall behind their competitors. While it’s impossible to know the exact changes that Google has implemented in its algorithms, SEO experts are constantly trying to figure out the best ways to comply with those updates. Here are the most important SEO updates to come out of 2018 that you should keep in mind for this year:
Major Google Updates
Google implemented a lot
Creating an interactive and user-friendly web site is one of the key components to attracting and retaining the right online customer base for your brand. Consumers like to have a sense of familiarity when it comes to the web sites they frequently visit. Content should be relatable, concise, and easy to locate on your web site. Making the appropriate changes based on user feedback is vital because it proves to your online users that you value their opinions and want to make their experiences on your web site as
The main objective of every online marketing strategy is to ultimately strengthen brand awareness across as many platforms as possible, boost web site traffic, and help grow your company’s bottom line. These are all crucial factors that you should focus on in order to build an impenetrable and competitive online reputation for your brand. Proper implementation of proven Search Engine Optimization (SEO) best practices can help you achieve all of this and so much more. Amassing organic traffic is the key to building your online brand and there are