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SEO Techniques

What Is the Google Medic Update and How Can It Be Used?

Posted by Elena Nicosia on Oct 2, 2018 in SEO, SEO Techniques | No Comments

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Google seems to be on a perpetual mission to improve its search algorithms and operations in order to benefit online companies, web sites, and business owners. Recently, Google decided to rollout an entirely new update, the purpose of which still has some SEO experts scratching their heads in confusion. The Google Medic Update, as it’s been cleverly dubbed by Search Engine Land’s Barry Schwartz, is one such modernization. Unfortunately, the jury’s still out on how beneficial this update will… Read More

Tips for Marketing Your Law Firm Online in 2018 and 2019

Posted by Elena Nicosia on Sep 13, 2018 in SEO, SEO Techniques | No Comments

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Over the past few years, the legal field throughout North America has experienced tremendous growth and unparalleled prosperity. While this is definitely a good thing for independent lawyers and major law firms alike, it also brings to light a single irrefutable fact within their industry: the legal market is vastly oversaturated to the point where most potential clients have a hard time deciding where to take their business. At one point or another, everyone will need legal services throughout… Read More

How Video Marketing Can Influence Your Local Business

Posted by Elena Nicosia on Feb 27, 2018 in Digital Marketing, SEO Techniques | No Comments

Close up Two hand holding mobile phone with Video marketing word and icons, Online Digital Marketing concept

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Video marketing for local businesses has become a powerful tool for success. According to statistics, 63 percent of businesses have started using video marketing, and out of them, 82 percent say it is an important part of their strategy. Technology is progressing rapidly, allowing for better variety and simplicity of video production, so brands who are not as tech-savvy can still reap the benefits. Why should small businesses use video marketing? Here’s what you need to know.

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How to Keep Your Online SEO Material Fresh

Posted by Elena Nicosia on Dec 6, 2013 in SEO Techniques | No Comments

Past the Expiry Date Time waits for no one—everything ages. This can be a good thing, such as with a fine bottle of wine, but age isn’t always so kind; if you let items like cars and teeth age without proper care or maintenance, they deteriorate and often stop working entirely. This applies to online business material as well. There are still people who think you can just put business material online and expect it to remain accurate, relevant, and… Read More

Going Off Page in Online Business Improvement

Posted by Elena Nicosia on May 16, 2012 in SEO Techniques | No Comments

In online business, you probably work a lot on your own work, on your own web site and on your own business connections, but every once in a while, you have to go off road a bit. Or off page, rather. These days, you are probably struggling to keep your business at a high standard by utilizing online techniques as best you can. This is no easy task, especially if you aren’t a computer whiz who’s up on all of… Read More

Dressing Your Web Site up with On-page Techniques

Posted by Elena Nicosia on May 15, 2012 in SEO Techniques | No Comments

How do you dress for success? In the decades gone by, you had to cloak every aspect of your business in high-end fashion to make it look good. Businessmen wore pin-striped suits and had hair greased back tightly. Offices were tailored with gorgeous interior design. These days, the business world is a little less formal. The suits are only necessary for meetings and some offices are based out of people’s houses. And almost nobody really cares about what kind of… Read More

Learning the Best SEO Techniques for Online Business

Posted by Elena Nicosia on May 3, 2012 in SEO Techniques | No Comments

There’s the old funny cartoon from the 1980s showing a Howard the Duck-type character in a business suit holding a hammer over top a computer’s keyboard and caption reading: “HIT ANY KEY TO CONTINUE.”If you’ve ever worked on computers in your life, you know this funny piece of caricature is REALLY born out of reality. After hours of frustration in front of the screen and trying to get your computer to do what you want, nothing would likely feel … Read More