Adding strong security features or updating the existing ones on your web site can make an unparalleled difference when it comes to increasing your traffic and improving customer conversion rates. Google is constantly implementing new updates that vehemently encourage web developers to add new security features for the purpose of giving users the peace of mind they need while browsing the Internet and improving their overall experiences online. To ensure your web site doesn’t fall behind, you should seriously… Read More
Rebranding a local business is one of the greatest challenges you’ll ever have to face as an advertiser, marketer, or entrepreneur so if you’re planning on doing it, you better have a good reason and a solid action plan in mind. There are plenty of excellent reasons why some businesses choose to rebrand themselves and believe it or not, it actually has to do with a lot more than simply changing up their image. Some brands like Nike do… Read More
Google seems to be on a perpetual mission to improve its search algorithms and operations in order to benefit online companies, web sites, and business owners. Recently, Google decided to rollout an entirely new update, the purpose of which still has some SEO experts scratching their heads in confusion. The Google Medic Update, as it’s been cleverly dubbed by Search Engine Land’s Barry Schwartz, is one such modernization. Unfortunately, the jury’s still out on how beneficial this update will… Read More
Over the past few years, the legal field throughout North America has experienced tremendous growth and unparalleled prosperity. While this is definitely a good thing for independent lawyers and major law firms alike, it also brings to light a single irrefutable fact within their industry: the legal market is vastly oversaturated to the point where most potential clients have a hard time deciding where to take their business. At one point or another, everyone will need legal services throughout… Read More
Video marketing for local businesses has become a powerful tool for success. According to statistics, 63 percent of businesses have started using video marketing, and out of them, 82 percent say it is an important part of their strategy. Technology is progressing rapidly, allowing for better variety and simplicity of video production, so brands who are not as tech-savvy can still reap the benefits. Why should small businesses use video marketing
? Here’s what you need to know.
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In online business, you probably work a lot on your own work, on your own web site and on your own business connections, but every once in a while, you have to go off road a bit. Or off page, rather.
These days, you are probably struggling to keep your business at a high standard by utilizing online techniques as best you can. This is no easy task, especially if you aren’t a computer whiz who’s up on all of… Read More
How do you dress for success?
In the decades gone by, you had to cloak every aspect of your business in high-end fashion to make it look good. Businessmen wore pin-striped suits and had hair greased back tightly. Offices were tailored with gorgeous interior design.
These days, the business world is a little less formal. The suits are only necessary for meetings and some offices are based out of people’s houses. And almost nobody really cares about what kind of… Read More