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Benefits of Moving a Web Site to HTTPS

Posted by on Oct 23, 2018 in SEO, SEO Techniques | No Comments
HTTPSiStock.com/Devenorr
Adding strong security features or updating the existing ones on your web site can make an unparalleled difference when it comes to increasing your traffic and improving customer conversion rates. Google is constantly implementing new updates that vehemently encourage web developers to add new security features for the purpose of giving users the peace of mind they need while browsing the Internet and improving their overall experiences online. To ensure your web site doesn’t fall behind, you should seriously… Read More

Everything You Need to Know When You’re Rebranding Your Local Business

Posted by on Oct 18, 2018 in SEO, SEO Techniques | No Comments
rebranding a local businessiStock.com/designer491
Rebranding a local business is one of the greatest challenges you’ll ever have to face as an advertiser, marketer, or entrepreneur so if you’re planning on doing it, you better have a good reason and a solid action plan in mind. There are plenty of excellent reasons why some businesses choose to rebrand themselves and believe it or not, it actually has to do with a lot more than simply changing up their image. Some brands like Nike do… Read More

What Is the Google Medic Update and How Can It Be Used?

Posted by on Oct 2, 2018 in SEO, SEO Techniques | No Comments
Google Medic updateiStock.com/Prykhodov
Google seems to be on a perpetual mission to improve its search algorithms and operations in order to benefit online companies, web sites, and business owners. Recently, Google decided to rollout an entirely new update, the purpose of which still has some SEO experts scratching their heads in confusion. The Google Medic Update, as it’s been cleverly dubbed by Search Engine Land’s Barry Schwartz, is one such modernization. Unfortunately, the jury’s still out on how beneficial this update will… Read More

Tips for Marketing Your Law Firm Online in 2018 and 2019

Posted by on Sep 13, 2018 in SEO, SEO Techniques | No Comments
SEO for LawyersiStock.com/tumsasedgars
Over the past few years, the legal field throughout North America has experienced tremendous growth and unparalleled prosperity. While this is definitely a good thing for independent lawyers and major law firms alike, it also brings to light a single irrefutable fact within their industry: the legal market is vastly oversaturated to the point where most potential clients have a hard time deciding where to take their business. At one point or another, everyone will need legal services throughout… Read More

How Video Marketing Can Influence Your Local Business

Posted by on Feb 27, 2018 in Digital Marketing, SEO Techniques | No Comments
Close up Two hand holding mobile phone with Video marketing word and icons, Online Digital Marketing conceptiStock.com/Weedezign
Video marketing for local businesses has become a powerful tool for success. According to statistics, 63 percent of businesses have started using video marketing, and out of them, 82 percent say it is an important part of their strategy. Technology is progressing rapidly, allowing for better variety and simplicity of video production, so brands who are not as tech-savvy can still reap the benefits. Why should small businesses use video marketing? Here’s what you need to know.

Why

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How to Keep Your Online SEO Material Fresh

Posted by on Dec 6, 2013 in SEO Techniques | No Comments
Keep Your Online SEO Material FreshPast the Expiry Date Time waits for no one—everything ages. This can be a good thing, such as with a fine bottle of wine, but age isn’t always so kind; if you let items like cars and teeth age without proper care or maintenance, they deteriorate and often stop working entirely. This applies to online business material as well. There are still people who think you can just put business material online and expect it to remain accurate, relevant, and… Read More

Going Off Page in Online Business Improvement

Posted by on May 16, 2012 in SEO Techniques | No Comments
In online business, you probably work a lot on your own work, on your own web site and on your own business connections, but every once in a while, you have to go off road a bit. Or off page, rather. These days, you are probably struggling to keep your business at a high standard by utilizing online techniques as best you can. This is no easy task, especially if you aren’t a computer whiz who’s up on all of… Read More

Dressing Your Web Site up with On-page Techniques

Posted by on May 15, 2012 in SEO Techniques | No Comments
How do you dress for success? In the decades gone by, you had to cloak every aspect of your business in high-end fashion to make it look good. Businessmen wore pin-striped suits and had hair greased back tightly. Offices were tailored with gorgeous interior design. These days, the business world is a little less formal. The suits are only necessary for meetings and some offices are based out of people’s houses. And almost nobody really cares about what kind of… Read More

Learning the Best SEO Techniques for Online Business

Posted by on May 3, 2012 in SEO Techniques | No Comments
There’s the old funny cartoon from the 1980s showing a Howard the Duck-type character in a business suit holding a hammer over top a computer’s keyboard and caption reading: “HIT ANY KEY TO CONTINUE.”If you’ve ever worked on computers in your life, you know this funny piece of caricature is REALLY born out of reality. After hours of frustration in front of the screen and trying to get your computer to do what you want, nothing would likely feel Read More
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