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Why SEO Is Better Than SEM

Posted by on Feb 7, 2019 in SEO, SEO Techniques | No Comments
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SEO (Search Engine Optimization) and SEM (Search Engine Marketing) both aim to accomplish the same goal—help increase the visibility of your brand’s web site and build a strong online presence. However, they’re not inherently the same thing. To fully comprehend how these two very distinctive marketing methods can impact your brand’s online visibility and ranking on Google, you need to know how they function and affect search results. To simplify things for you, we’ve provided brief explanations of SEO… Read More

Important SEO Updates in 2018 That Are Becoming Even More Relevant Now

Posted by on Jan 31, 2019 in SEO, SEO Techniques | No Comments
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Search Engine Optimization (SEO) has become a strong fixture in online advertising and marketing. Businesses that fail to keep up with major SEO trends will inevitably fall behind their competitors. While it’s impossible to know the exact changes that Google has implemented in its algorithms, SEO experts are constantly trying to figure out the best ways to comply with those updates. Here are the most important SEO updates to come out of 2018 that you should keep in mind… Read More

Tips to Create a User-Friendly Web Site for Your Small Business

Posted by on Jan 22, 2019 in SEO, SEO Techniques, Website Design, Website Design Service | No Comments
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Creating an interactive and user-friendly web site is one of the key components to attracting and retaining the right online customer base for your brand. Consumers like to have a sense of familiarity when it comes to the web sites they frequently visit. Content should be relatable, concise, and easy to locate on your web site. Making the appropriate changes based on user feedback is vital because it proves to your online users that you value their opinions and… Read More

How Ignoring SEO Can Negatively Impact Your Web Site Performance

Posted by on Jan 7, 2019 in SEO, SEO Techniques | No Comments
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The main objective of every online marketing strategy is to ultimately strengthen brand awareness across as many platforms as possible, boost web site traffic, and help grow your company’s bottom line. These are all crucial factors that you should focus on in order to build an impenetrable and competitive online reputation for your brand. Proper implementation of proven Search Engine Optimization (SEO) best practices can help you achieve all of this and so much more. Amassing organic traffic is… Read More

Benefits of Moving a Web Site to HTTPS

Posted by on Oct 23, 2018 in SEO, SEO Techniques | No Comments
HTTPSiStock.com/Devenorr
Adding strong security features or updating the existing ones on your web site can make an unparalleled difference when it comes to increasing your traffic and improving customer conversion rates. Google is constantly implementing new updates that vehemently encourage web developers to add new security features for the purpose of giving users the peace of mind they need while browsing the Internet and improving their overall experiences online. To ensure your web site doesn’t fall behind, you should seriously… Read More

Everything You Need to Know When You’re Rebranding Your Local Business

Posted by on Oct 18, 2018 in SEO, SEO Techniques | No Comments
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Rebranding a local business is one of the greatest challenges you’ll ever have to face as an advertiser, marketer, or entrepreneur so if you’re planning on doing it, you better have a good reason and a solid action plan in mind. There are plenty of excellent reasons why some businesses choose to rebrand themselves and believe it or not, it actually has to do with a lot more than simply changing up their image. Some brands like Nike do… Read More

What Is the Google Medic Update and How Can It Be Used?

Posted by on Oct 2, 2018 in SEO, SEO Techniques | No Comments
Google Medic updateiStock.com/Prykhodov
Google seems to be on a perpetual mission to improve its search algorithms and operations in order to benefit online companies, web sites, and business owners. Recently, Google decided to rollout an entirely new update, the purpose of which still has some SEO experts scratching their heads in confusion. The Google Medic Update, as it’s been cleverly dubbed by Search Engine Land’s Barry Schwartz, is one such modernization. Unfortunately, the jury’s still out on how beneficial this update will… Read More

Tips for Marketing Your Law Firm Online in 2018 and 2019

Posted by on Sep 13, 2018 in SEO, SEO Techniques | No Comments
SEO for LawyersiStock.com/tumsasedgars
Over the past few years, the legal field throughout North America has experienced tremendous growth and unparalleled prosperity. While this is definitely a good thing for independent lawyers and major law firms alike, it also brings to light a single irrefutable fact within their industry: the legal market is vastly oversaturated to the point where most potential clients have a hard time deciding where to take their business. At one point or another, everyone will need legal services throughout… Read More

How Video Marketing Can Influence Your Local Business

Posted by on Feb 27, 2018 in Digital Marketing, SEO Techniques | No Comments
Close up Two hand holding mobile phone with Video marketing word and icons, Online Digital Marketing conceptiStock.com/Weedezign
Video marketing for local businesses has become a powerful tool for success. According to statistics, 63 percent of businesses have started using video marketing, and out of them, 82 percent say it is an important part of their strategy. Technology is progressing rapidly, allowing for better variety and simplicity of video production, so brands who are not as tech-savvy can still reap the benefits. Why should small businesses use video marketing? Here’s what you need to know.

Why

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How to Keep Your Online SEO Material Fresh

Posted by on Dec 6, 2013 in SEO Techniques | No Comments
Keep Your Online SEO Material FreshPast the Expiry Date Time waits for no one—everything ages. This can be a good thing, such as with a fine bottle of wine, but age isn’t always so kind; if you let items like cars and teeth age without proper care or maintenance, they deteriorate and often stop working entirely. This applies to online business material as well. There are still people who think you can just put business material online and expect it to remain accurate, relevant, and… Read More
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