5 Ways to Improve Your Mobile Marketing Platforms

Posted by on Nov 11th, 2014 in SEM
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With Halloween over and the winter holidays approaching, the shopping rush will soon begin. This year, mobile devices look to be the preferred platform for consumer purchases, letting people shop from anywhere, not just the mall. Depending on how much you’ve invested in mobile marketing, this might sound a bit alarming. But it shouldn’t, as mobile marketing is just another opportunity for profit. Here are five tips that make clear why digital marketing can be a successful venture: 1.  Use Proper Keywords Mobile marketing is similar to website marketing in

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The Perfect Take: How to Use Video Marketing Effectively

Posted by on Oct 21st, 2014 in SEM
numerouno
Contrary to what many have claimed, videos are actually a potent online marketing tool. However, there are some key things to know about using videos for search engine marketing purposes, some of which might surprise you: 1.  Consider Other Sites While YouTube still dominates the world of online video presentation, many marketers argue that it isn’t always the ideal site for video SEM. Keep this in mind when testing your video content and consider trying them across multiple sites to see which one generates the greatest response. 2.  Consider the

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Now Trending: SEM Tips from Top Analysts

Posted by on Sep 30th, 2014 in SEM
numerouno
Recently, Google analysts have found some interesting trends in how the popular search engine affects businesses online. And now, they’ve shared some information about common Google trends and how you can use the site for better marketing. Here are just a few tips your online business can take advantage of for search engine marketing success: 1.  Note Popularity Google has its preferences, meaning certain sites are regularly ranked higher based on their sheer popularity. Having any connection to these sites will help to draw more traffic to your web site—and

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Master Toolbox: How to Boost Your SEM Success

Posted by on Sep 9th, 2014 in SEM
numerouno
Search engine marketing (SEM), like any other procedure, can be made easier if you have the right tools. These are especially advantageous when considering that many businesses don’t know about them, which means you could soon have the upper hand. Here are five tools to consider adding to your web marketing toolbox to boost your SEM success and get a step up on your competition: 1. Google Tools You’re likely already using Google in some way, so you can be notified if your PPC ad optimization or a competitor’s receives

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This Checklist Makes Search Engine Marketing a Breeze

Posted by on Aug 19th, 2014 in SEM
numerouno
There are a lot of tasks that make up an online business, and that includes search engine marketing. Before you finalize and publish your materials online, make sure you’ve accounted for the following factors: 1.  Keywords It goes without saying that you have to optimize all of your search engine marketing content. Software like “SEMrush” can help you ensure that your SEM is placed correctly, avoiding punishment from online watchdogs such as Google Panda. Make sure your content is optimized correctly before you publish your marketing material online. 2.  Tracking

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“Hollywood” Meets SEO: Mastering the Art of Video Marketing

Posted by on Aug 1st, 2014 in SEM
numerouno
It’s been argued that videos aren’t very successful at attracting business. However, if you’re interested in getting behind the camera again, now is the time to do so, as online business has now opened up new outlets to venture into the world of video production. Here are a few reasons why online video marketing can now benefit your business: 1.  Reach When people open a YouTube video or check the news on their “iPhone,” there’s a good chance their content will be preceded by a video advertisement. These ads are

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How Facebook Could Be Profitable for Your Online Business

Posted by on Jul 11th, 2014 in SEM
numerouno
Facebook has undergone some recent updates, making it more useful for search engine marketing—and more profitable in terms of your digital marketing efforts for your online business. Need some convincing? Here are five reasons why you may wish to incorporate Facebook into your online business’ marketing practices. 1.  Power Editor This is one of the newest features of Facebook that caters to web site marketing. The feature is used to create and manage ads, with its interface allowing you to input keywords, graphics, and more. With Power Editor, you can

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How to Sharpen Your Analytical Skills and Boost Your Online Business Success

Posted by on Jun 20th, 2014 in SEM
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In online business, you have to devote a lot of time towards research in order to improve your organization, and that may just mean upgrading your business analysis skills. Here are five ways you can improve your online business analysis skills to boost your business’ overall success. 1.  Observe Your Competitors While you can’t steal any of your competitors’ ideas or content, you can certainly keep an eye on similar businesses. Compare what they’re doing with what you’re doing. In other words, take note of what is successful for them

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Five Benefits of Creating a Good Online Business Video

Posted by on May 30th, 2014 in SEM
numerouno
Many people debate the value of certain business techniques. Over time, video SEM has become one such technique that has fallen under scrutiny; some think it’s worthwhile, while others believe it’s a waste of time. But now, with the prominence of social media and mobile technology, video SEM has regained some of the lustre it may have lost. Here are some benefits of creating videos for your online business: 1.  They’re Creative Videos can make digital marketing enjoyable. They are a media format that allows for creativity, with results that

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5 Ways a Yearly Timeline Can Help Search Engine Marketing

Posted by on May 9th, 2014 in SEM
numerouno
Time is a vital aspect of search engine marketing campaigns, and an understanding of how to use it to your advantage can be a boon to an online business. Here are five ways to use time to improve search engine marketing. 1.  Offer Seasonal Promotions Update the content of your web marketing campaigns to offer new deals and promotions based on the change in seasons. Just as department stores prepare their window displays to promote products appropriate for the time of year, do something similar with your site’s home page.

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