PPC Strategies Small Businesses Should Follow in 2019
iStock.com/ArturDigital Marketing Trends for 2017
As the year draws to a close, digital marketers and small businesses will have begun planning their Internet marketing strategies for 2017. This past year has seen numerous developments in advertising trends and content marketing that will carry forward into the new year. Being able to start the year on the right foot means that small businesses need to stay in touch with 2017’s top digital marketing trends and adjust their conversion optimization plans accordingly. Fortunately, this guide will help… Read More
Use Video Remarketing to Enhance Conversions
Remarketing is the practice of targeting ads towards people who already visited your web site or even a specific page but did not end up being converted. Video remarketing is, as the name implies, when these efforts take the form of video ad campaigns. These techniques are particularly useful in situations where the conversion process takes time or is highly competitive, since these are scenarios where the click-through rate alone is not enough to ensure a good chance of a… Read More
Small Business Strategies for 2017: Why Online Marketing Should Take the Front Seat
It is surprising that, in this day and age, there are still some small businesses that have not made their way into the very lucrative online market. There are far too many proven benefits of online marketing that many business savvy experts are baffled by the fact that some small businesses have not managed to keep up with the times by putting their local businesses online. After all, the proof is in the pudding, as the saying goes. The competition… Read More
How Using AdWords’ Demographic Targeting Can Help You Reach the Right Audience
Google’s algorithms can infer a lot about what search users are like and which demographics they fall in to. Through AdWords, this information can be used to enhance ad group targeting for your online advertising. By learning which groups your ads are most (or least) effective with, you can engage in a series of activities to enhance your campaign effectiveness with the right audiences.
Why Demographic Targeting Is Important
Google currently allows AdWords to be targeting by age, gender, parental… Read MoreHow Search Engine Marketing is Changing
How Google ranks its search pages has evolved a great deal from the early keyword-focused days. Now, countless factors large and small go into a page’s placement in search results. As Google continues to refine and improve its formulas, those of us who practice SEO (search engine optimization) marketing can sometimes feel left out of the loop. Fortunately, resources exist to help stay on top of developments and trends in search engine marketing.
Since 2012, SearchMetrics has released yearly reports… Read More
How to Get More Sales from Your Mobile Visitors
Using a mobile phone to browse the web has quickly surpassed the use of computers. In fact, in the U.S. alone, use of mobile data has risen by more than 51%. Even though smartphones and other mobile devices have only been around for a short time, savvy marketers know that they need to adapt for users of this day and age.
It was predicted in 2008 that mobile device users would surpass PC users. Many of the top online companies… Read More
Hidden Gems: Little-Known Search Marketing Tips and Tricks for a Streamlined Campaign
When you first get your search engine marketing campaign up and going, it’s as exciting as ever to see the results come in. But over time, your campaign can become bland and start to falter as a result.
This doesn’t need to happen, though. There are some tricks of the trade you can use in combination with some useful new tools to pump up your online search marketing campaigns.
Here are just a few:
1. Niche and Specific Audiences
If… Read More
5 Ways to Improve Your Mobile Marketing Platforms
With Halloween over and the winter holidays approaching, the shopping rush will soon begin. This year, mobile devices look to be the preferred platform for consumer purchases, letting people shop from anywhere, not just the mall.
Depending on how much you’ve invested in mobile marketing, this might sound a bit alarming. But it shouldn’t, as mobile marketing is just another opportunity for profit. Here are five tips that make clear why digital marketing can be a successful venture:
1. Use … Read More
The Perfect Take: How to Use Video Marketing Effectively
Contrary to what many have claimed, videos are actually a potent online marketing tool. However, there are some key things to know about using videos for search engine marketing purposes, some of which might surprise you:
1. Consider Other Sites
While YouTube still dominates the world of online video presentation, many marketers argue that it isn’t always the ideal site for video SEM. Keep this in mind when testing your video content and consider trying them across multiple sites to… Read More
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