Category: SEM

Search engine marketing is a vast concept that’s ripe with numerous different strategies that might work for some companies, but not necessarily for others. Sometimes it can feel like finding a winning combination of the right online marketing strategies for your small- or medium-sized business can be a bit of an enigma. So, how can your brand stay ahead of the curve without getting trampled on? By combining the merits of both Pay Per Click (PPC) and Search Engine Optimization (SEO), you can get the best of both worlds.

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Sometimes, searching for a quality and renowned service-based business on Google can be challenging, frustrating, and overwhelming. There are just too many businesses that offer the same or similar services to choose from. That’s why it can be hard to decipher which ones offer the best services for your needs. If you’ve ever searched for specific services online and notice a little green checkmark next to a local listing, that’s called the Google Guarantee. It’s basically a stamp of approval that Google delegates to service-based businesses, letting customers know

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While generating organic traffic is important for any web site, the right PPC strategies can put your online marketing campaign over the top. One of the main reasons that PPC (pay-per-click) advertising is so attractive to marketers is because it puts them in control of their advertisements and effectively helps increase their overall ad revenue. You have the ability to choose who you want to target, how you want to do so, as well as the level of target audience outreach you want to implement based on your budget.

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As the year draws to a close, digital marketers and small businesses will have begun planning their Internet marketing strategies for 2017. This past year has seen numerous developments in advertising trends and content marketing that will carry forward into the new year. Being able to start the year on the right foot means that small businesses need to stay in touch with 2017’s top digital marketing trends and adjust their conversion optimization plans accordingly. Fortunately, this guide will help small businesses adjust their digital marketing strategies by sharing just

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Remarketing is the practice of targeting ads towards people who already visited your web site or even a specific page but did not end up being converted. Video remarketing is, as the name implies, when these efforts take the form of video ad campaigns. These techniques are particularly useful in situations where the conversion process takes time or is highly competitive, since these are scenarios where the click-through rate alone is not enough to ensure a good chance of a customer converting before leaving your page. Google AdWords allows you

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It is surprising that, in this day and age, there are still some small businesses that have not made their way into the very lucrative online market. There are far too many proven benefits of online marketing that many business savvy experts are baffled by the fact that some small businesses have not managed to keep up with the times by putting their local businesses online. After all, the proof is in the pudding, as the saying goes. The competition in the online market is steadily rising, with a growing

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Google’s algorithms can infer a lot about what search users are like and which demographics they fall in to. Through AdWords, this information can be used to enhance ad group targeting for your online advertising. By learning which groups your ads are most (or least) effective with, you can engage in a series of activities to enhance your campaign effectiveness with the right audiences. Why Demographic Targeting Is Important Google currently allows AdWords to be targeting by age, gender, parental status, and—in the U.S.—household income. The ability to engage in

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How Google ranks its search pages has evolved a great deal from the early keyword-focused days. Now, countless factors large and small go into a page’s placement in search results. As Google continues to refine and improve its formulas, those of us who practice SEO (search engine optimization) marketing can sometimes feel left out of the loop. Fortunately, resources exist to help stay on top of developments and trends in search engine marketing. Since 2012, SearchMetrics has released yearly reports on their SEO Ranking Factors Study. These exhaustive analyses look

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Using a mobile phone to browse the web has quickly surpassed the use of computers. In fact, in the U.S. alone, use of mobile data has risen by more than 51%. Even though smartphones and other mobile devices have only been around for a short time, savvy marketers know that they need to adapt for users of this day and age. It was predicted in 2008 that mobile device users would surpass PC users. Many of the top online companies like Google have made changes to accommodate the increased number

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When you first get your search engine marketing campaign up and going, it’s as exciting as ever to see the results come in. But over time, your campaign can become bland and start to falter as a result. This doesn’t need to happen, though. There are some tricks of the trade you can use in combination with some useful new tools to pump up your online search marketing campaigns. Here are just a few: 1. Niche and Specific Audiences If you’re marketing a wide variety of products or a lot

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