Setting up the right AdWords attribution model for your business can make a big difference on how well you profit from customer clicks on your web site. There are several options to choose from, and with the right guidance, you will be able to take full advantage your leads. What Is an AdWords Attribution Model? … Everything You Need to Know about AdWords Attribution Models
Facts to Know about Competitive Conquesting Advertising If you’ve ever wanted to get ahead of your competitors and gain more customers, there are several competitive paid search strategies that can help. Corporate feuds like Coca-Cola vs. Pepsi, Xbox vs. PlayStation, or Microsoft vs. Apple, means the companies have a huge challenge to stay ahead of … Best Competitive Paid Search Strategies in 2017
Ever since Bing Ads first introduced its famous campaign importing feature into its arsenal back in 2013, it has helped online advertisers and marketers to easily track ad campaigns across multiple platforms, most notably Google AdWords. Recently, Bing updated the feature to seamlessly run automated imports from Google AdWords to Bing Ads at the behest … Everything You Need to Know about Bing’s Automated Imports
Google’s Display Network (GDN) reaches 90% of Internet users and includes over two million publisher web sites, making it a great tool to raise awareness for your brand and improve your conversion rate. Here is a list of several tips to implement to get the most out of your display campaigns. Tips to Get the … How to Boost Your Display Campaign’s Performance
“Paid traffic” refers to any web site traffic that is attracted through non-organic means. It could be traffic from an AdWords buy, a pop-up ad, a flashy banner, a sponsored link, or any other means of directing clicks. The purpose of these efforts is to drive more visitors to your web site, but this is … How to Improve Conversions through the Quality of Paid Traffic
Re-marketing lists for search ads (RLSA) are the latest tools that Google has added to AdWords to allow advertisers to further optimize their text ads and ad groups. This unique new feature creates a pathway for advertisers to create audience lists and ads that target their most valued prospective customers: users who have already visited … How Re-Marketing Lists Will Boost Your Campaigns’ Performances in 2017
Even though 2017 has just started, Google is already serving up a change that has the potential to surprise and throw off an unaware business’s display campaign. The change has to do with the way Google AdWords Display will deliver ads to audiences. Basically, any ad groups in a Display campaign will begin serving ads … Google Will Display Network Ads without Targeting Options – What This Means and How to Adjust Accordingly
Most online advertisers tend to use Google AdWords for all of their search engine optimization (SEO) needs, which means they are often missing out on the manifold benefits of also employing Bing ads to their advantage. Optimizing Bing search ads in conjunction with your existing Google AdWords campaigns can help to improve your return on … How to Maximize Your ROI with Bing Ads