How to Use Enhanced Cost-Per-Click (ECPC) to Maximize Conversions

Posted by on Jun 20th, 2017 in Pay Per Click
numerouno
Enhanced cost-per-click (ECPC) is a bid strategy that helps you get more conversions from manual bidding. Enhanced CPC combines manual bidding with a smart bidding strategy, which raises your manual bids at times that could lead to a sale or a conversion on your web site, and lowers your bid when it may be less likely for you to succeed. The ECPC bid strategy can help you maximize clicks once you set up conversion tracking. Here is some more information about how this flexible, automated strategy works and how it

Read more

How Assisted Clicks Can Boost Your Campaign’s Conversion Rate

Posted by on Jun 8th, 2017 in Pay Per Click
numerouno
Online marketing involves a series of multifaceted features that perform direct and indirect tasks. Many of those tasks aren’t as obvious as others and this is certainly the case with how certain keywords can affect your conversion rates on AdWords. Your Google AdWords Analytics might tell you that certain keywords and phrases are underperforming compared to others and lowering your conversion rates. On the surface, these statistics might suggest that you should pause certain keywords and phrases indefinitely. But, this might be a huge mistake that could potentially cost you

Read more

Use Review Extensions to Improve Your Ads’ CTRs

Posted by on Jun 6th, 2017 in Pay Per Click
numerouno
We’ve discussed how various AdWords extensions such as location extensions, call extensions, and sitelinks can help you improve your online marketing strategies in the past. Now it’s time to talk about a different type of ad extension that harmonizes with all the others to give your online ads an extra edge, and improve your click-through rates, your web site traffic, and overall web site quality ratings. Review extensions can help you accomplish all of these things and so much more. Advantages of Review Extensions Review extensions are embedded within your

Read more

How to Increase Conversion with Google AdWords Callout Extensions

Posted by on May 18th, 2017 in Pay Per Click
numerouno
Dynamic callout extensions, also known as structured snippet extensions, are an excellent way to enhance the appeal of your various AdWords ad campaigns and increase your click-through rates. Even though this new and improved version of call extensions aren’t clickable, they allow you to prominently showcase various services your business offers without taking up valuable space in your sitelink extensions that can be used for more important things. You can easily and succinctly advertise services like free shipping, current or upcoming promotions, product launches, and any other pertinent information about

Read more

How to Structure Your Paid Search Accounts Efficiently

Posted by on May 16th, 2017 in Pay Per Click
numerouno
Google is making it easier for businesses to reach their market customers, and through the PPC campaign feature of AdWords, you can be one of the many companies that are efficiently managing their marketing strategy. Here is what you need to know about the PPC account structure and how it works. What Is a PPC Account Structure? Pay-per-click (PPC) account structures refer to models of Internet marketing where advertisers pay a fee every time one of their ads is clicked on by a user. In other words, advertisers can buy

Read more

Dynamic Sitelinks in AdWords: Increase the CTR for Your Ads

Posted by on May 9th, 2017 in Pay Per Click
numerouno
Dynamic sitelinks can be very helpful for retail marketers because they help boost the click-through rate (CTR) and guide shoppers to relevant pages on a business’s web site based on the user’s recent search history. Sitelink extensions show value to prospects before they click while also being an aspect of ad rank. Businesses should use sitelink extensions in their AdWords campaign along with the basic ad text, such as title, description, and display URL, to achieve a higher CTR. For more important information about AdWords ad extensions, keep on reading.

Read more

How to Benefit from Google’s Display Planner Tool

Posted by on Mar 30th, 2017 in Pay Per Click
numerouno
Google’s Display Planner is an innovative and useful tool that helps you better manage your online advertisements in the Display Network. With this tool you can track all of your ad placements because it provides detailed updates and reports on how each ad is faring in its designated web site placement. Based on these observations, this display campaign optimizer offers helpful suggestions on how you can improve each ad to render your desired results and effectively reach your AdWords target audience through converted clicks. How the Display Planner Tool Works

Read more

How the Opportunity Tab Enhances Your Campaign Performance

Posted by on Mar 23rd, 2017 in Pay Per Click
numerouno
For inexperienced online advertisers, the Google AdWords Opportunities tab may seem like an excellent blessing in disguise. As with all AdWords tools, the Opportunities tab is specifically designed to analyze and interpret your advertising data and help you improve your PPC practices in order to better optimize your ads. Google provides you with recommendations on how to improve the visibility of your ads and increase conversion rates by analyzing statistics from the past week. Of course, as with all business practices, you should always take these recommendations and suggestions with

Read more

How to Save Your Ad Campaign Budget from the Threat of Invalid Clicks

Posted by on Mar 16th, 2017 in Pay Per Click
numerouno
Invalid clicks, whether they’re accidental or intentionally implemented by your competitors, are a big problem in the online paid advertising industry. You have to be vigilant in tracking your PPC campaigns otherwise the costs of invalid clicks can swiftly add up and consume your entire online advertising campaign budget, resulting in expensive click fraud. There are two possible sources of click fraud: competitors using various methods of continuously clicking on your ads (i.e. bots) or marketers clicking on their own ads to generate more ad revenue for themselves. Thankfully, Google

Read more

AdWords Price Extension: Improve the Performance of Your Product-Based Ads

Posted by on Mar 14th, 2017 in Pay Per Click
numerouno

Beta tests of Google AdWords price extensions in 2017 have shown a significant improvement in mobile and tablet click-through rates. Google rolled out this extension last year and businesses have already seen growth thanks to the feature. But what are AdWords price extensions? How are they increasing the rate of sales for brands? The new extension of AdWords offers advertisers the top spot to show pricing information for their products and services. What Are AdWords Price Extensions? AdWords price extensions on Google are the carousel boxes that appear on mobile

Read more