Running a solid and successful PPC (pay-per-click) ad campaign is a massive numbers game. In order to get your money’s worth, you need users to click on your campaigns and convert into paying customers. It may sound simple, but this advertising model is certainly a lot easier said than done for certain businesses and so-called … 6 Targeting Tactics to Make Your PPC Campaign Successful
While generating organic traffic is important for any web site, the right PPC strategies can put your online marketing campaign over the top. One of the main reasons that PPC (pay-per-click) advertising is so attractive to marketers is because it puts them in control of their advertisements and effectively helps increase their overall ad revenue. … PPC Strategies Small Businesses Should Follow in 2019
Last month, Google sent out notifications to all of its users that they’ve combined AdWords Express with the Google Ads platform, which means they are now incorporated as Smart Campaigns. SEO experts couldn’t be more thrilled about this integration. Basically, what this means is that all of the features from both platforms that were once … Big News: Google Has Integrated AdWords Express with Google Ads
As 2018 is already underway, it’s time to start thinking about how your current search engine marketing team in Toronto is planning on updating and optimizing your current online advertising strategies. Which trends should you focus on implementing into your online marketing strategy in 2018? How will they affect your overall bottom line? Keep reading … PPC Trends to Watch For 2018
A few months ago, Google launched a new AdWords Alpha interface and so far, the reception amongst advertisers and tech-geeks has been decidedly mixed. While AdWords users of all backgrounds have been eagerly awaiting many of the updates and changes that were made, there are also a lot of widely used and helpful features from … All You Need to Know About New Google AdWords Alpha Interface
The Google AdWords Editor 12 update has only been in effect for a short while and online advertisers and marketers are already raving about the vast improvements and additions that have been made. You now have greater freedom to run all of your ad campaigns according to your own standards by implementing custom rules that … What Is Unique in the Updated Version of AdWords Editor?
There is no doubt that search engine optimization (SEO) and pay-per-click (PPC) are two different strategies. SEO is directly related to the content it includes words or key phrases that are repeatedly added into the content to boost its rank in search engines. PPC is connected to the advertisements that drive traffic towards the content … Five Reasons You Should Use SEO and PPC Campaigns Simultaneously
In-Market Audiences and Custom Audiences If In-Market Audiences sounds like a futuristic feature that allows online marketers to keep tabs on their online potential customers, that’s because that’s exactly what it’s meant to do. With this innovative feature, marketers can track what members of their target audience are viewing online with the intent of gathering … Improve Your Ad Campaign Performance with the New Bing Ad Features
Bid modifiers are an excellent tool to use in conjunction with your AdWords campaigns to help elevate your Google ads and make them more visible and easily accessible to your online target audiences. They serve as a means to save you money on your online advertisements by helping you identify both positive and negative trends … Advantages of Applying Negative Bid Modifiers in AdWords Campaigns
If you are small- to medium-sized business seeking to improve your paid campaigns, consider setting up a portfolio bid strategy. Google AdWords provides this service, and it can help you achieve many specific business goals that improve your online presence and increase conversion. If you want to know what portfolio bid strategies are, and how … Portfolio Bid Strategy: Benefits for Your Paid Campaigns
A lot of advertisers dread having to use dynamic search ads for a very good reason. If they’re used incorrectly or inefficiently, they can actually negatively impact your AdWords campaigns. But, once you become familiar with their nuances, you might be surprised at how much they can improve your AdWords campaign management techniques, your PPC, … How Dynamic Search Ads Can Improve Your Campaign Performance
Enhanced cost-per-click (ECPC) is a bid strategy that helps you get more conversions from manual bidding. Enhanced CPC combines manual bidding with a smart bidding strategy, which raises your manual bids at times that could lead to a sale or a conversion on your web site, and lowers your bid when it may be less … How to Use Enhanced Cost-Per-Click (ECPC) to Maximize Conversions