6 Targeting Tactics to Make Your PPC Campaign Successful
Running a solid and successful PPC (pay-per-click) ad campaign is a massive numbers game. In order to get your money’s worth, you […]
PPC Strategies Small Businesses Should Follow in 2019
While generating organic traffic is important for any web site, the right PPC strategies can put your online marketing campaign over the […]
Big News: Google Has Integrated AdWords Express with Google Ads
Last month, Google sent out notifications to all of its users that they’ve combined AdWords Express with the Google Ads platform, which […]
PPC Trends to Watch For 2018
As 2018 is already underway, it’s time to start thinking about how your current search engine marketing team in Toronto is planning […]
All You Need to Know About New Google AdWords Alpha Interface
A few months ago, Google launched a new AdWords Alpha interface and so far, the reception amongst advertisers and tech-geeks has been […]
What Is Unique in the Updated Version of AdWords Editor?
The Google AdWords Editor 12 update has only been in effect for a short while and online advertisers and marketers are already […]
Five Reasons You Should Use SEO and PPC Campaigns Simultaneously
There is no doubt that search engine optimization (SEO) and pay-per-click (PPC) are two different strategies. SEO is directly related to the […]
Improve Your Ad Campaign Performance with the New Bing Ad Features
In-Market Audiences and Custom Audiences If In-Market Audiences sounds like a futuristic feature that allows online marketers to keep tabs on their […]
Advantages of Applying Negative Bid Modifiers in AdWords Campaigns
Bid modifiers are an excellent tool to use in conjunction with your AdWords campaigns to help elevate your Google ads and make […]
Portfolio Bid Strategy: Benefits for Your Paid Campaigns
If you are small- to medium-sized business seeking to improve your paid campaigns, consider setting up a portfolio bid strategy. Google AdWords […]
How Dynamic Search Ads Can Improve Your Campaign Performance
A lot of advertisers dread having to use dynamic search ads for a very good reason. If they’re used incorrectly or inefficiently, […]
How to Use Enhanced Cost-Per-Click (ECPC) to Maximize Conversions
Enhanced cost-per-click (ECPC) is a bid strategy that helps you get more conversions from manual bidding. Enhanced CPC combines manual bidding with […]
