Running a solid and successful PPC (pay-per-click) ad campaign is a massive numbers game. In order to get your money’s worth, you need users to click on your campaigns and convert into paying customers. It may sound simple, but this advertising model is certainly a lot easier said than done for certain businesses and so-called marketing experts. It doesn’t have anything to do with lacking expertise in the field of online marketing or business. All it means is that you need to do a little more research or dig a
Category: Pay Per Click
If you are small- to medium-sized business seeking to improve your paid campaigns, consider setting up a portfolio bid strategy. Google AdWords provides this service, and it can help you achieve many specific business goals that improve your online presence and increase conversion. If you want to know what portfolio bid strategies are, and how they can help you, here’s what you need to know. What Are Portfolio Bid Strategies Portfolio bid strategies are automated, goal-driven portfolio strategies that can help you optimize across multiple campaigns, keywords, and ad groups.