Category: Pay Per Click

While generating organic traffic is important for any web site, the right PPC strategies can put your online marketing campaign over the top. One of the main reasons that PPC (pay-per-click) advertising is so attractive to marketers is because it puts them in control of their advertisements and effectively helps increase their overall ad revenue. You have the ability to choose who you want to target, how you want to do so, as well as the level of target audience outreach you want to implement based on your budget.

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Last month, Google sent out notifications to all of its users that they’ve combined AdWords Express with the Google Ads platform, which means they are now incorporated as Smart Campaigns. SEO experts couldn’t be more thrilled about this integration. Basically, what this means is that all of the features from both platforms that were once separate are now combined together in one convenient package, so users no longer have to switch back and forth between accounts. Fortunately, this update won’t (or shouldn’t) affect any of your existing information. All

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As 2018 is already underway, it’s time to start thinking about how your current search engine marketing team in Toronto is planning on updating and optimizing your current online advertising strategies. Which trends should you focus on implementing into your online marketing strategy in 2018? How will they affect your overall bottom line? Keep reading to learn all about the paid advertising services that will be making the biggest waves this year.

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A few months ago, Google launched a new AdWords Alpha interface and so far, the reception amongst advertisers and tech-geeks has been decidedly mixed. While AdWords users of all backgrounds have been eagerly awaiting many of the updates and changes that were made, there are also a lot of widely used and helpful features from the old version that are noticeably absent—at least in the Alpha version. On the plus side, end users still have the option of hopping back and forth from the new version of Google AdWords

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The Google AdWords Editor 12 update has only been in effect for a short while and online advertisers and marketers are already raving about the vast improvements and additions that have been made. You now have greater freedom to run all of your ad campaigns according to your own standards by implementing custom rules that suit your needs. AdWords Editor 12 is intelligently designed to make navigation between multiple ad campaigns seamless and it also allows the installation of responsive ads, it has greater bidding support, and improved multimedia

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There is no doubt that search engine optimization (SEO) and pay-per-click (PPC) are two different strategies. SEO is directly related to the content—it includes words or key phrases that are repeatedly added into the content to boost its rank in search engines. PPC is connected to the advertisements that drive traffic towards the content and generate leads. SEO generates organic traffic, while PPC brings in potential leads by requiring a certain amount of payment per click each time. Each strategy has certain benefits, but when they complement each other

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In-Market Audiences and Custom Audiences If In-Market Audiences sounds like a futuristic feature that allows online marketers to keep tabs on their online potential customers, that’s because that’s exactly what it’s meant to do. With this innovative feature, marketers can track what members of their target audience are viewing online with the intent of gathering information on potential purchases only. They can then categorize these potential customers based upon their likelihood to purchase certain products, services, and brands. The end goal here is to then create specially tailored advertisements

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Bid modifiers are an excellent tool to use in conjunction with your AdWords campaigns to help elevate your Google ads and make them more visible and easily accessible to your online target audiences. They serve as a means to save you money on your online advertisements by helping you identify both positive and negative trends that pertain to your ads and using them to your advantage. You can use this data to keep your ad expenditures low and your ROIs high. Positive bid modifiers allow you to identify

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If you are small- to medium-sized business seeking to improve your paid campaigns, consider setting up a portfolio bid strategy. Google AdWords provides this service, and it can help you achieve many specific business goals that improve your online presence and increase conversion. If you want to know what portfolio bid strategies are, and how they can help you, here’s what you need to know. What Are Portfolio Bid Strategies Portfolio bid strategies are automated, goal-driven portfolio strategies that can help you optimize across multiple campaigns, keywords, and ad groups.

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A lot of advertisers dread having to use dynamic search ads for a very good reason. If they’re used incorrectly or inefficiently, they can actually negatively impact your AdWords campaigns. But, once you become familiar with their nuances, you might be surprised at how much they can improve your AdWords campaign management techniques, your PPC, and the online visibility of your ads. What Are Dynamic Search Ads? Dynamic search ads—when used effectively—have the capability of making your target audiences aware of your company, services, and products through selective marketing. On

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