As 2018 is already underway, it’s time to start thinking about how your current search engine marketing team in Toronto
is planning on updating and optimizing your current online advertising strategies. Which trends should you focus on implementing into your online marketing strategy
in 2018? How will they affect your overall bottom line? Keep reading to learn all about the paid advertising services that will be making the biggest waves this year.… Read More
A few months ago, Google launched a new AdWords Alpha interface and so far, the reception amongst advertisers and tech-geeks has been decidedly mixed. While AdWords users of all backgrounds have been eagerly awaiting many of the updates and changes that were made, there are also a lot of widely used and helpful features from the old version that are noticeably absent—at least in the Alpha version. On the plus side, end users still have the option of hopping… Read More
The Google AdWords Editor 12 update has only been in effect for a short while and online advertisers and marketers are already raving about the vast improvements and additions that have been made. You now have greater freedom to run all of your ad campaigns according to your own standards by implementing custom rules that suit your needs. AdWords Editor 12 is intelligently designed to make navigation between multiple ad campaigns seamless and it also allows the installation of… Read More
There is no doubt that search engine optimization (SEO) and pay-per-click (PPC) are two different strategies. SEO is directly related to the content—it includes words or key phrases that are repeatedly added into the content to boost its rank in search engines. PPC is connected to the advertisements that drive traffic towards the content and generate leads. SEO generates organic traffic, while PPC brings in potential leads by requiring a certain amount of payment per click each time. Each… Read More
In-Market Audiences and Custom Audiences
If In-Market Audiences sounds like a futuristic feature that allows online marketers to keep tabs on their online potential customers, that’s because that’s exactly what it’s meant to do. With this innovative feature, marketers can track what members of their target audience are viewing online with the intent of gathering information on potential purchases only. They can then categorize these potential customers based upon their likelihood to purchase certain products, services, and brands. The… Read More
Bid modifiers are an excellent tool to use in conjunction with your AdWords campaigns to help elevate your Google ads and make them more visible and easily accessible to your online target audiences. They serve as a means to save you money on your online advertisements by helping you identify both positive and negative trends that pertain to your ads and using them to your advantage. You can use this data to keep your ad expenditures low and… Read More
If you are small- to medium-sized business seeking to improve your paid campaigns, consider setting up a portfolio bid strategy. Google AdWords provides this service, and it can help you achieve many specific business goals that improve your online presence and increase conversion. If you want to know what portfolio bid strategies are, and how they can help you, here’s what you need to know.
What Are Portfolio Bid Strategies
Portfolio bid strategies are automated, goal-driven portfolio strategies that can… Read More
A lot of advertisers dread having to use dynamic search ads for a very good reason. If they’re used incorrectly or inefficiently, they can actually negatively impact your AdWords campaigns. But, once you become familiar with their nuances, you might be surprised at how much they can improve your AdWords campaign management techniques, your PPC, and the online visibility of your ads.
What Are Dynamic Search Ads?
Dynamic search ads—when used effectively—have the capability of making your target audiences aware… Read More
Enhanced cost-per-click (ECPC) is a bid strategy that helps you get more conversions from manual bidding. Enhanced CPC combines manual bidding with a smart bidding strategy, which raises your manual bids at times that could lead to a sale or a conversion on your web site, and lowers your bid when it may be less likely for you to succeed. The ECPC bid strategy can help you maximize clicks once you set up conversion tracking. Here is some more information… Read More
Online marketing involves a series of multifaceted features that perform direct and indirect tasks. Many of those tasks aren’t as obvious as others and this is certainly the case with how certain keywords can affect your conversion rates on AdWords. Your Google AdWords Analytics might tell you that certain keywords and phrases are underperforming compared to others and lowering your conversion rates. On the surface, these statistics might suggest that you should pause certain keywords and phrases indefinitely. But, this… Read More