Category: Our E-Letter

Dear All, Local listings are an extremely important part of your online marketing and advertising plan because they help customers locate your business and get in touch with you. Having inaccurate or outdated citations in your local business listing can severely hinder your online marketing efforts, but occasionally cleaning up or reviewing your information is a great way to prevent that from happening. Staying ahead of the curve and your competition should be one of your top priorities. It’s important to do everything you can to make sure that your

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Dear All, Your web site is your first official impression on customers. It’s the first place they will go to learn about your services and products. If your site is outdated, has broken links, or simply looks unappealing, your prospects won’t consider you a reliable company, and will quickly navigate away from you page. Your first impression goes a long way to your success. Aside from the obvious aesthetic reasons, there’s also a few technical reasons why an updated web site is so important. Google constantly updates its algorithm, so

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Dear All, I remember the first time I was told about Google AdWords. My initial reaction was: “You mean those annoying ads to the right of the search results? No one clicks on those things!” Boy was I wrong. Using Google AdWords and similar Search Engine Marketing (SEM) strategies in conjunction with a solid SEO campaign can help skyrocket your business to the next level. Here’s a prime example: Doctors Health Press is an alternative health and wellness information publisher. Their business model is to drive traffic to their web

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Dear All, The online marketplace is getting more and more competitive and it’s important that you get your web site optimized to not only increase the amount of traffic to your web site, but to also get a high number of those visitors to convert into customers. And while this might seem like an easy task, it’s actually a lot more difficult than it seems. The path from someone searching on the Internet to becoming a paying customer should be as smooth as possible. Yet, sometimes this path is unintentionally

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Dear All As the year winds down, most people get into “Holiday Mode.” They’re pre-occupied with their shopping lists, they’re going to parties, they’re planning vacations, or they’ve simply started to wind down and coast a bit until the New Year. But with web marketing, coasting in December could mean disaster come January. When you stop or slow down your SEO efforts, your organic search rankings will naturally start to decrease. That’s probably not surprising to you because like anything, once you stop working on it, the results will stop

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