Google undeniably sets the standard for attracting online traffic and increasing web site revenue through the more than 200 known ranking signals it implements. Although there’s no way for marketing and SEO experts to ever discover the exact nature of the ranking algorithms Google uses or how often they’re updated, there are certainly certain factors … Local Search and Organic Ranking Factors You Should Follow in 2019
Video marketing is an extremely effective and integral part of your online advertising approach. Since the world of marketing moves incredibly quickly these days almost too quickly for some brands to keep up with it it’s absolutely imperative that you do everything in your power to identify your target audience and create engaging video content … 6 Video Marketing Mistakes You Must Avoid
Google Posts is a relatively new feature added to Google My Business that allows business owners and online marketers to create and manage dynamic posts that are directly related to their companies on SERPs. You can create events, promotional content, marketing materials, and even social media-esque posts that will appear on the main SERP whenever … Tips for Using Google Posts to Attract More Traffic
Social media and Twitter in particular is an excellent tool to help you publish and share online content related to your industry and business. It’s also extremely useful for spreading the word about any upcoming promotions or product launches your company is doing. However, just like any professional or social interactions, there are certain rules … Want More Followers for Your Business on Twitter? Avoid These Mistakes!
Google Analytics is a useful tool that can help you track not only the amount of traffic your web site receives but also the type of visitors you’re garnering on an hourly, daily, weekly, and monthly basis. It’s a great way for you to learn about the various trends that influence your target audience and … 4 Essential Google Analytics Reports to Understand Your Web Site Traffic
In an interesting turn of events, Google has officially decided to shut down its Internet-based social network, Google+ with many users wondering what prompted this unexpected development. After seven long years of attempting to make the app a success, Google is finally pulling the plug on this failed social media experiment. Keep reading to find … Google Shuts Down Google+ Over Lack of Use and Security Issues
Google has been hard at work this past summer teaming up with schema.org to develop a new speakable markup that’s aimed at helping users find the most relevant search-related content on the Internet. This feature works in tandem with Google Assistant and all other Google Home devices to scour the depths of the Internet for … New “Speakable” Markup for Google Assistant and Google Home Devices
Similar to Google Maps, Apple Maps Connect is an online business listing tool that has the potential to help you improve your online traffic. While there are certainly a few kinks that still need to be worked out with this app, creating a listing for your business or updating the existing one can help you … How to List Your Business on Apple Maps
While online marketing practices have certainly taken precedence over physical branding in today’s modern world, there’s no doubt that in some ways the two media can converge to find a common middle ground. Since we live in very precarious times right now where social media and other online platforms appeal the most to the younger … Tips to Improve Your Online Marketing Strategies
There are so many social media platforms available online these days that it can be challenging to determine which ones work best for your business practices. In truth, it really just depends on a few different factors: the type of business you’re in and who your target demographic is. Once you have these two things … The Difference Between Houzz and Pinterest: Which One Is the Right Marketing Tool for Your Business?
Digital advertising agencies in Toronto can help businesses of all sizes and across various industries maximize their online gains by reaching far wider target audiences than ever before and converting them into meaningful and lucrative leads. Online marketing provides businesses with countless benefits by helping them expand their branding and break into formerly untapped markets … Why Your Business Should Opt for an Online Advertising Agency in Toronto
It’s a tedious process to build a good reputation for your business online. If you are a small- to medium-sized business just starting out, it can be challenging to prove to prospects that your business is worthwhile. One of the ways that consumers gauge the quality of a business is by reading online reviews. These … How Fake Google Reviews Can Affect Your Business