Category: Online Marketing

Google undeniably sets the standard for attracting online traffic and increasing web site revenue through the more than 200 known ranking signals it implements. Although there’s no way for marketing and SEO experts to ever discover the exact nature of the ranking algorithms Google uses or how often they’re updated, there are certainly certain factors that can help you improve your web site visibility if properly implemented. Google ranking factors aren’t necessarily a precise science, but they can help you navigate some of the more mysterious aspects of SEO

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Video marketing is an extremely effective and integral part of your online advertising approach. Since the world of marketing moves incredibly quickly these days—almost too quickly for some brands to keep up with it—it’s absolutely imperative that you do everything in your power to identify your target audience and create engaging video content that speaks directly to them. On top of that, you also need to focus on simultaneously attracting new audience members that might not necessarily share all of the same values as your original core target audience.

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Google Posts is a relatively new feature added to Google My Business that allows business owners and online marketers to create and manage dynamic posts that are directly related to their companies on SERPs. You can create events, promotional content, marketing materials, and even social media-esque posts that will appear on the main SERP whenever your prospective customers search for your business or products and services that are related to it. These miniature cards are displayed in the knowledge graph on the right-hand side of the SERP and offer informative,

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Social media—and Twitter in particular—is an excellent tool to help you publish and share online content related to your industry and business. It’s also extremely useful for spreading the word about any upcoming promotions or product launches your company is doing. However, just like any professional or social interactions, there are certain rules and etiquettes that should be followed to maximize your online influence and help you increase your followers. Proper social media optimization involves adhering to these rules and avoiding certain mistakes you may unknowingly be making on

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Google Analytics is a useful tool that can help you track not only the amount of traffic your web site receives but also the type of visitors you’re garnering on an hourly, daily, weekly, and monthly basis. It’s a great way for you to learn about the various trends that influence your target audience and the most effective ways of reaching them. Whether visitors click on a Facebook ad, were directed to your web site through an Instagram influencer, or they simply heard about your company through word-of-mouth recommendations

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In an interesting turn of events, Google has officially decided to shut down its Internet-based social network, Google+ with many users wondering what prompted this unexpected development. After seven long years of attempting to make the app a success, Google is finally pulling the plug on this failed social media experiment. Keep reading to find out everything you need to know including what the reason is for closing Google+ and the impact this will have on users and their accounts. Why Did Google+ Fail? At first glance, it might

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  Google has been hard at work this past summer teaming up with schema.org to develop a new speakable markup that’s aimed at helping users find the most relevant search-related content on the Internet. This feature works in tandem with Google Assistant and all other Google Home devices to scour the depths of the Internet for what’s being referred to as “speakable” news articles and content. What this means is that news publishers now have the ability to enhance their articles by formatting specific portions so that they stand

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Similar to Google Maps, Apple Maps Connect is an online business listing tool that has the potential to help you improve your online traffic. While there are certainly a few kinks that still need to be worked out with this app, creating a listing for your business or updating the existing one can help you keep track of all of your online interactions and make it easier for your prospective customers to find you more easily. Anyone who uses Apple products can access your online business listing, which means

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While online marketing practices have certainly taken precedence over physical branding in today’s modern world, there’s no doubt that in some ways the two media can converge to find a common middle ground. Since we live in very precarious times right now where social media and other online platforms appeal the most to the younger generations, but physical advertisements are still the most effective form of branding for older generations, it’s important to find a way to reach all demographics equally. Perhaps the most effective and unique way to

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There are so many social media platforms available online these days that it can be challenging to determine which ones work best for your business practices. In truth, it really just depends on a few different factors: the type of business you’re in and who your target demographic is. Once you have these two things down pat, then you can find the right avenue to market your business, products, and services effectively. Houzz and Pinterest are two social media outlets in particular that are in direct competition with one another

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