What Are the Benefits of Using SEO and PPC Together for Small Business?

Posted by on Nov 5th, 2019 in Online Marketing
Writing note showing Search Engine Marketing. Business photo showcasing promote Website visibility on searched result pages.
iStock.com/Artur
iStock.com/Artur
Search engine marketing is a vast concept that’s ripe with numerous different strategies that might work for some companies, but not necessarily for others. Sometimes it can feel like finding a winning combination of the right online marketing strategies for your small- or medium-sized business can be a bit of an enigma. So, how can your brand stay ahead of the curve without getting trampled on? By combining the merits of both Pay Per Click (PPC) and Search Engine Optimization (SEO), you can get the best of both worlds.

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How SEO Can Help with Voice Search Optimization

Posted by on Oct 3rd, 2019 in Online Marketing
iStock.com/AndreyPopov
iStock.com/AndreyPopov
Voice search optimization is no longer just the future of effective online marketing—it’s already at the forefront of every proven search engine optimization strategy. Great SEO demands fresh, unique, engaging, and well-written content that users can learn from and relate to. It needs to be easily accessible and digestible. Voice search optimization allows brands to accomplish all of their online marketing objectives by reaching out to a much wider target audience than they could have previously imagined. Surprisingly, even though voice search has become wildly popular amongst mobile users,

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Mobile Business Web Site Vs. App: What Should You Focus on More?

Posted by on Sep 5th, 2019 in Online Marketing
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iStock.com/scanrail
iStock.com/scanrail
Every business in this day and age needs to have a strong online presence, exceptional online marketing prowess, and convenient customer service. Creating and maintaining an informative, up-to-date web site is a great place to start—but it’s not enough anymore. Twenty years ago, web sites were all the rage and businesses that didn’t have one were passé. While that’s still the case, the standards have changed quite a bit. Nowadays, having a mobile-friendly web site, as well as a unique business app is becoming a must. But which one

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Local Search and Organic Ranking Factors You Should Follow in 2019

Posted by on Jan 15th, 2019 in Online Marketing
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iStock.com/zimmytws
iStock.com/zimmytws
Google undeniably sets the standard for attracting online traffic and increasing web site revenue through the more than 200 known ranking signals it implements. Although there’s no way for marketing and SEO experts to ever discover the exact nature of the ranking algorithms Google uses or how often they’re updated, there are certainly certain factors that can help you improve your web site visibility if properly implemented. Google ranking factors aren’t necessarily a precise science, but they can help you navigate some of the more mysterious aspects of SEO

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6 Video Marketing Mistakes You Must Avoid

Posted by on Dec 11th, 2018 in Online Marketing
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iStock.com/natasaadzic
iStock.com/natasaadzic
Video marketing is an extremely effective and integral part of your online advertising approach. Since the world of marketing moves incredibly quickly these days—almost too quickly for some brands to keep up with it—it’s absolutely imperative that you do everything in your power to identify your target audience and create engaging video content that speaks directly to them. On top of that, you also need to focus on simultaneously attracting new audience members that might not necessarily share all of the same values as your original core target audience.

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Tips for Using Google Posts to Attract More Traffic

Posted by on Dec 6th, 2018 in Online Marketing
numerouno
Google Posts is a relatively new feature added to Google My Business that allows business owners and online marketers to create and manage dynamic posts that are directly related to their companies on SERPs. You can create events, promotional content, marketing materials, and even social media-esque posts that will appear on the main SERP whenever your prospective customers search for your business or products and services that are related to it. These miniature cards are displayed in the knowledge graph on the right-hand side of the SERP and offer informative,

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Want More Followers for Your Business on Twitter? Avoid These Mistakes!

Posted by on Nov 22nd, 2018 in Online Marketing
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iStock.com/zakokor
iStock.com/zakokor
Social media—and Twitter in particular—is an excellent tool to help you publish and share online content related to your industry and business. It’s also extremely useful for spreading the word about any upcoming promotions or product launches your company is doing. However, just like any professional or social interactions, there are certain rules and etiquettes that should be followed to maximize your online influence and help you increase your followers. Proper social media optimization involves adhering to these rules and avoiding certain mistakes you may unknowingly be making on

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4 Essential Google Analytics Reports to Understand Your Web Site Traffic

Posted by on Nov 8th, 2018 in Online Marketing
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iStock.com/CreativaImages
iStock.com/CreativaImages
Google Analytics is a useful tool that can help you track not only the amount of traffic your web site receives but also the type of visitors you’re garnering on an hourly, daily, weekly, and monthly basis. It’s a great way for you to learn about the various trends that influence your target audience and the most effective ways of reaching them. Whether visitors click on a Facebook ad, were directed to your web site through an Instagram influencer, or they simply heard about your company through word-of-mouth recommendations

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Google Shuts Down Google+ Over Lack of Use and Security Issues

Posted by on Nov 1st, 2018 in Online Marketing
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iStock.com/pressureUA
iStock.com/pressureUA
In an interesting turn of events, Google has officially decided to shut down its Internet-based social network, Google+ with many users wondering what prompted this unexpected development. After seven long years of attempting to make the app a success, Google is finally pulling the plug on this failed social media experiment. Keep reading to find out everything you need to know including what the reason is for closing Google+ and the impact this will have on users and their accounts. Why Did Google+ Fail? At first glance, it might

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New “Speakable” Markup for Google Assistant and Google Home Devices

Posted by on Sep 20th, 2018 in Online Marketing
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iStock.com/CoinUp
 
iStock.com/CoinUp
Google has been hard at work this past summer teaming up with schema.org to develop a new speakable markup that’s aimed at helping users find the most relevant search-related content on the Internet. This feature works in tandem with Google Assistant and all other Google Home devices to scour the depths of the Internet for what’s being referred to as “speakable” news articles and content. What this means is that news publishers now have the ability to enhance their articles by formatting specific portions so that they stand

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