Category: Online Marketing

Organic search marketing is the process of optimizing a website to increase its rank on search engine results pages (SERP) for certain keyword queries. The main aim of organic search marketing is to improve visibility and free web traffic without having to pay for it. There are many search engine optimization (SEO) myths out there. These misconceptions can lead to small business owners making wrong decisions when it comes to organic search marketing. This article will dispel some of the most common myths about organic search optimization.Myth 1: Organic

Read more

Branding and marketing are two core business concepts that are often mistakenly used interchangeably, but they’re not one and the same. Each concept plays a uniquely different role in terms of how successfully business initiatives are executed. Despite having different meanings and playing different roles in the development of your business, branding and marketing are still undeniably intertwined and can be used in conjunction with one another to achieve various professional goals. What exactly is the difference between business branding and marketing? How can branding optimization and marketing services in

Read more

Digital marketing is a multifaceted medium that’s constantly changing and therefore requires a great deal of oversight. Since the updates in the industry can be hard to manage on a daily basis, outsourcing SEO (search engine optimization) in Toronto is the best way to keep up with all of the latest trends and ensure that your brand is consistently positioned to rank high in SERPs.You have enough on your plate when it comes to managing your day-to-day business tasks. While hiring an in-house digital marketing or SEO team is

Read more

For better or worse, COVID-19 has impacted virtually every aspect of our daily lives. While some have been more profoundly negatively and directly impacted by the pandemic than others, navigating this new normal has been nothing short of challenging. From an economic standpoint, many businesses are struggling to adapt their marketing strategies to fit a new narrative and reassure prospective and existing customers that they’re following health and safety protocols. Digital marketing during COVID-19 is certainly difficult, but it’s not completely impossible. Companies need to invest in robust search engine

Read more

Content consolidation is a key factor in improving search engine optimization and boosting your website’s visibility and search engine results page (SERP) rankability. The concept of content consolidation as a viable SEO strategy isn’t anything new—SEO experts have been employing this method to breathe new life into old and outdated content for a few years now. But the approaches and best practices used for this lucrative and worthwhile content strategy have certainly evolved a great deal over the years. Let’s take a look at what content consolidation is, how it

Read more

The “People Also Ask” (PAA) feature has been growing in prevalence since it was first introduced back in 2015—so much so that Google isn’t the only search engine that’s using it. Bing has also adapted its own version of the PAA feature. But it doesn’t appear on every single Search Engine Results Page (SERP). According to a recent study performed by Keyword Explorer, approximately 43% of SERPs in the U.S. display a PAA box at the top of the search results page. PAA boxes typically only appear on SERPs in

Read more

There’s no denying that the COVID-19 pandemic has had a colossally negative impact on the global economy. Many businesses have been forced to shut down for long periods of time, resulting in a great deal of revenue loss. With some parts of the world experiencing an inevitable second wave, it’s hard for a lot of businesses to forecast their financial futures, much less develop creative search engine marketing strategies geared toward growth and greater customer outreach. Considering that most people have been forced to rethink their world perspectives while shifting

Read more

Smartphones have inevitably revolutionized the way online searches are conducted. These days, everyone and their grandmother has a smartphone and our lives are getting increasingly busier by the day. Hardly anyone has time to physically type out their searches anymore. This begs the question: why would anyone want to continue typing in search queries when it’s so much easier to verbally communicate what they’re looking for? There’s no denying that voice search has gained a lot of traction in recent years. In fact, about 20% of smartphone users are using

Read more

Search engine marketing is a vast concept that’s ripe with numerous different strategies that might work for some companies, but not necessarily for others. Sometimes it can feel like finding a winning combination of the right online marketing strategies for your small- or medium-sized business can be a bit of an enigma. So, how can your brand stay ahead of the curve without getting trampled on? By combining the merits of both Pay Per Click (PPC) and Search Engine Optimization (SEO), you can get the best of both worlds.

Read more

Voice search optimization is no longer just the future of effective online marketing—it’s already at the forefront of every proven search engine optimization strategy. Great SEO demands fresh, unique, engaging, and well-written content that users can learn from and relate to. It needs to be easily accessible and digestible. Voice search optimization allows brands to accomplish all of their online marketing objectives by reaching out to a much wider target audience than they could have previously imagined. Surprisingly, even though voice search has become wildly popular amongst mobile users,

Read more