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Why Your Business Should Opt for an Online Advertising Agency in Toronto

Posted by Elena Nicosia on Apr 3, 2018 in Online Marketing, SEO | No Comments

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Digital advertising agencies in Toronto can help businesses of all sizes and across various industries maximize their online gains by reaching far wider target audiences than ever before and converting them into meaningful and lucrative leads. Online marketing provides businesses with countless benefits by helping them expand their branding and break into formerly untapped markets both nationally and internationally. The Internet allows businesses to break down intangible barriers through direct communication and interaction with customers all over the world,… Read More

How Fake Google Reviews Can Affect Your Business

Posted by Elena Nicosia on Jan 9, 2018 in Online Marketing | No Comments

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It’s a tedious process to build a good reputation for your business online. If you are a small- to medium-sized business just starting out, it can be challenging to prove to prospects that your business is worthwhile. One of the ways that consumers gauge the quality of a business is by reading online reviews. These reviews are highly effective at building trust with your prospective client base, and people tend to trust these reviews as much as recommendations from… Read More

Live Video Streaming: The Latest Online Marketing Strategy for Your Small Business

Posted by Elena Nicosia on Aug 22, 2016 in Online Marketing | No Comments

One of the biggest online marketing strategies in 2016 is the rise of live video streaming. Online, marketing trends move quickly, and businesses have to keep on top of current trends. Video has been used in online marketing for years with sites like YouTube, Facebook, and Vimeo being popular. But now there is a new dimension to online video: live streaming. With live video streaming, businesses can stream video in real time to their social media fans and users. Facebook… Read More

Making Storytelling the Best Online Marketing Strategy for Your Small Business

Posted by Elena Nicosia on Jul 13, 2016 in Online Marketing | No Comments

Storytelling forms a key part of any online marketing strategy and is a central element of marketing tactics in general. However, when we talk about storytelling here, we mean it in the broader sense of crafting a narrative for your audience to be engaged in and follow. This is useful for both small business marketing and larger companies, but small businesses may find that effective storytelling can help them better distinguish themselves from the competition as prospective customers try to… Read More

Top 5 Online Marketing Trends to Watch For in 2016

Posted by Elena Nicosia on Oct 5, 2015 in Online Marketing | No Comments

Staying on top of online marketing trends requires looking ahead to see how technology, Internet usage, and online services are changing. With 2016 fast approaching, there are several big changes on the horizon that will change the way content is marketed online. Here are the five biggest online marketing trends to look out for in 2016:

Virtual reality: Virtual reality technology is set to make its debut in 2016. The Oculus Rift, a system which immerses users into virtual