As a small business owner, you wear many hats. You’re the CEO, the marketing manager, the HR department, and the sales team. It can be tough to manage all of these roles and also find time to focus on your digital marketing efforts. But ignoring digital marketing is not an option in today’s world. So … Digital Marketing Challenges for Small Businesses
Organic search marketing is the process of optimizing a website to increase its rank on search engine results pages (SERP) for certain keyword queries. The main aim of organic search marketing is to improve visibility and free web traffic without having to pay for it. There are many search engine optimization (SEO) myths out there. … What Are the Common Misconceptions about Organic Search Marketing?
Branding and marketing are two core business concepts that are often mistakenly used interchangeably, but they’re not one and the same. Each concept plays a uniquely different role in terms of how successfully business initiatives are executed. Despite having different meanings and playing different roles in the development of your business, branding and marketing are … What’s the Difference between Business Branding and Marketing?
Digital marketing is a multifaceted medium that’s constantly changing and therefore requires a great deal of oversight. Since the updates in the industry can be hard to manage on a daily basis, outsourcing SEO (search engine optimization) in Toronto is the best way to keep up with all of the latest trends and ensure that … Why Outsourcing Digital Marketing Is the Right Choice for Your Growing Business
For better or worse, COVID-19 has impacted virtually every aspect of our daily lives. While some have been more profoundly negatively and directly impacted by the pandemic than others, navigating this new normal has been nothing short of challenging. From an economic standpoint, many businesses are struggling to adapt their marketing strategies to fit a … What Are Some Digital Marketing Dos and Don’ts during COVID-19?
Content consolidation is a key factor in improving search engine optimization and boosting your website’s visibility and search engine results page (SERP) rankability. The concept of content consolidation as a viable SEO strategy isn’t anything new SEO experts have been employing this method to breathe new life into old and outdated content for a few … The Importance of Content Consolidation
The “People Also Ask” (PAA) feature has been growing in prevalence since it was first introduced back in 2015 so much so that Google isn’t the only search engine that’s using it. Bing has also adapted its own version of the PAA feature. But it doesn’t appear on every single Search Engine Results Page (SERP). … Tips for Ranking High on SERPs and Optimizing for Google’s “People Also Ask” Feature
There’s no denying that the COVID-19 pandemic has had a colossally negative impact on the global economy. Many businesses have been forced to shut down for long periods of time, resulting in a great deal of revenue loss. With some parts of the world experiencing an inevitable second wave, it’s hard for a lot of … The Impact of COVID-19 on SEO: How to Overcome Marketing Challenges in the Face of a Global Pandemic
Smartphones have inevitably revolutionized the way online searches are conducted. These days, everyone and their grandmother has a smartphone and our lives are getting increasingly busier by the day. Hardly anyone has time to physically type out their searches anymore. This begs the question: why would anyone want to continue typing in search queries when … The V Search Trifecta: What You Need to Know about Voice, Visual, and Vertical Search
Search engine marketing is a vast concept that’s ripe with numerous different strategies that might work for some companies, but not necessarily for others. Sometimes it can feel like finding a winning combination of the right online marketing strategies for your small- or medium-sized business can be a bit of an enigma. So, how can … What Are the Benefits of Using SEO and PPC Together for Small Business?
Voice search optimization is no longer just the future of effective online marketing it’s already at the forefront of every proven search engine optimization strategy. Great SEO demands fresh, unique, engaging, and well-written content that users can learn from and relate to. It needs to be easily accessible and digestible. Voice search optimization allows brands … How SEO Can Help with Voice Search Optimization
Every business in this day and age needs to have a strong online presence, exceptional online marketing prowess, and convenient customer service. Creating and maintaining an informative, up-to-date web site is a great place to start but it’s not enough anymore. Twenty years ago, web sites were all the rage and businesses that didn’t have … Mobile Business Web Site Vs. App: What Should You Focus on More?