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What's the Difference between Business Branding and Marketing?

What’s the Difference between Business Branding and Marketing?

Branding and marketing are two core business concepts that are often mistakenly used interchangeably, but they’re not one and the same. Each concept plays a uniquely different role in terms of how successfully business initiatives are executed. Despite having different meanings and playing different roles in the development of your business, branding and marketing are What’s the Difference between Business Branding and Marketing?

Content Consolidation

The Importance of Content Consolidation

Content consolidation is a key factor in improving search engine optimization and boosting your website’s visibility and search engine results page (SERP) rankability. The concept of content consolidation as a viable SEO strategy isn’t anything new SEO experts have been employing this method to breathe new life into old and outdated content for a few The Importance of Content Consolidation

Optimizing for Google’s “People Also Ask” Feature

Tips for Ranking High on SERPs and Optimizing for Google’s “People Also Ask” Feature

The “People Also Ask” (PAA) feature has been growing in prevalence since it was first introduced back in 2015 so much so that Google isn’t the only search engine that’s using it. Bing has also adapted its own version of the PAA feature. But it doesn’t appear on every single Search Engine Results Page (SERP). Tips for Ranking High on SERPs and Optimizing for Google’s “People Also Ask” Feature

impact of COVID-19 on SEO

The Impact of COVID-19 on SEO: How to Overcome Marketing Challenges in the Face of a Global Pandemic

There’s no denying that the COVID-19 pandemic has had a colossally negative impact on the global economy. Many businesses have been forced to shut down for long periods of time, resulting in a great deal of revenue loss. With some parts of the world experiencing an inevitable second wave, it’s hard for a lot of The Impact of COVID-19 on SEO: How to Overcome Marketing Challenges in the Face of a Global Pandemic

The V Search Trifecta: What You Need to Know about Voice, Visual, and Vertical Search

The V Search Trifecta: What You Need to Know about Voice, Visual, and Vertical Search

Smartphones have inevitably revolutionized the way online searches are conducted. These days, everyone and their grandmother has a smartphone and our lives are getting increasingly busier by the day. Hardly anyone has time to physically type out their searches anymore. This begs the question: why would anyone want to continue typing in search queries when The V Search Trifecta: What You Need to Know about Voice, Visual, and Vertical Search