Google has been hard at work this past summer teaming up with schema.org to develop a new speakable markup that’s aimed at helping users find the most relevant search-related content
on the Internet. This feature works in tandem with Google Assistant and all other Google Home devices to scour the depths of the Internet for what’s being referred to as “speakable” news articles and content. What this means is that news publishers now have the ability to enhance… Read More
Similar to Google Maps, Apple Maps Connect is an online business listing tool that has the potential to help you improve your online traffic. While there are certainly a few kinks that still need to be worked out with this app, creating a listing for your business or updating the existing one can help you keep track of all of your online interactions and make it easier for your prospective customers to find you more easily. Anyone who uses… Read More
While online marketing practices have certainly taken precedence over physical branding in today’s modern world, there’s no doubt that in some ways the two media can converge to find a common middle ground. Since we live in very precarious times right now where social media and other online platforms appeal the most to the younger generations, but physical advertisements are still the most effective form of branding for older generations, it’s important to find a way to reach all… Read More
Digital advertising agencies in Toronto can help businesses of all sizes and across various industries maximize their online gains by reaching far wider target audiences than ever before and converting them into meaningful and lucrative leads. Online marketing provides businesses with countless benefits by helping them expand their branding and break into formerly untapped markets both nationally and internationally. The Internet allows businesses to break down intangible barriers through direct communication and interaction with customers all over the world,… Read More
It’s a tedious process to build a good reputation for your business online. If you are a small- to medium-sized business just starting out, it can be challenging to prove to prospects that your business is worthwhile. One of the ways that consumers gauge the quality of a business is by reading online reviews. These reviews are highly effective at building trust with your prospective client base, and people tend to trust these reviews as much as recommendations from… Read More
One of the biggest online marketing strategies in 2016 is the rise of live video streaming. Online, marketing trends move quickly, and businesses have to keep on top of current trends. Video has been used in online marketing for years with sites like YouTube, Facebook, and Vimeo being popular. But now there is a new dimension to online video: live streaming.
With live video streaming, businesses can stream video in real time to their social media fans and users. Facebook… Read More
Storytelling forms a key part of any online marketing strategy and is a central element of marketing tactics in general. However, when we talk about storytelling here, we mean it in the broader sense of crafting a narrative for your audience to be engaged in and follow. This is useful for both small business marketing and larger companies, but small businesses may find that effective storytelling can help them better distinguish themselves from the competition as prospective customers try to… Read More
Staying on top of online marketing trends requires looking ahead to see how technology, Internet usage, and online services are changing. With 2016 fast approaching, there are several big changes on the horizon that will change the way content is marketed online.
Here are the five biggest online marketing trends to look out for in 2016:
- Virtual reality: Virtual reality technology is set to make its debut in 2016. The Oculus Rift, a system which immerses users into virtual
… Read More