It’s a tedious process to build a good reputation for your business online. If you are a small- to medium-sized business just starting out, it can be challenging to prove to prospects that your business is worthwhile. One of the ways that consumers gauge the quality of a business is by reading online reviews. These reviews are highly effective at building trust with your prospective client base, and people tend to trust these reviews as much as recommendations from… Read More
One of the biggest online marketing strategies in 2016 is the rise of live video streaming. Online, marketing trends move quickly, and businesses have to keep on top of current trends. Video has been used in online marketing for years with sites like YouTube, Facebook, and Vimeo being popular. But now there is a new dimension to online video: live streaming.
With live video streaming, businesses can stream video in real time to their social media fans and users. Facebook… Read More
Storytelling forms a key part of any online marketing strategy and is a central element of marketing tactics in general. However, when we talk about storytelling here, we mean it in the broader sense of crafting a narrative for your audience to be engaged in and follow. This is useful for both small business marketing and larger companies, but small businesses may find that effective storytelling can help them better distinguish themselves from the competition as prospective customers try to… Read More
Staying on top of online marketing trends requires looking ahead to see how technology, Internet usage, and online services are changing. With 2016 fast approaching, there are several big changes on the horizon that will change the way content is marketed online.
Here are the five biggest online marketing trends to look out for in 2016:
- Virtual reality: Virtual reality technology is set to make its debut in 2016. The Oculus Rift, a system which immerses users into virtual
… Read More