Organic search marketing is the process of optimizing a website to increase its rank on search engine results pages (SERP) for certain keyword queries. The main aim of organic search marketing is to improve visibility and free web traffic without having to pay for it.
There are many search engine optimization (SEO) myths out there. These misconceptions can lead to small business owners making wrong decisions when it comes to organic search marketing. This article will dispel some of the most common myths about organic search optimization.Myth 1: Organic
Category: Online Marketing
What’s the Difference between Business Branding and Marketing?
Posted by Adrian Newman on Oct 26th, 2021 in Online Marketing
Branding and marketing are two core business concepts that are often mistakenly used interchangeably, but they’re not one and the same. Each concept plays a uniquely different role in terms of how successfully business initiatives are executed. Despite having different meanings and playing different roles in the development of your business, branding and marketing are still undeniably intertwined and can be used in conjunction with one another to achieve various professional goals.
What exactly is the difference between business branding and marketing? How can branding optimization and marketing services in
Why Outsourcing Digital Marketing Is the Right Choice for Your Growing Business
Posted by Adrian Newman on Oct 7th, 2021 in Online Marketing
Digital marketing is a multifaceted medium that’s constantly changing and therefore requires a great deal of oversight. Since the updates in the industry can be hard to manage on a daily basis, outsourcing SEO (search engine optimization) in Toronto is the best way to keep up with all of the latest trends and ensure that your brand is consistently positioned to rank high in SERPs.You have enough on your plate when it comes to managing your day-to-day business tasks. While hiring an in-house digital marketing or SEO team is
What Are Some Digital Marketing Dos and Don’ts during COVID-19?
Posted by Adrian Newman on Jan 14th, 2021 in Online Marketing
For better or worse, COVID-19 has impacted virtually every aspect of our daily lives. While some have been more profoundly negatively and directly impacted by the pandemic than others, navigating this new normal has been nothing short of challenging. From an economic standpoint, many businesses are struggling to adapt their marketing strategies to fit a new narrative and reassure prospective and existing customers that they’re following health and safety protocols. Digital marketing during COVID-19 is certainly difficult, but it’s not completely impossible.
Companies need to invest in robust search engine
The Importance of Content Consolidation
Posted by Adrian Newman on Dec 3rd, 2020 in Online Marketing
Content consolidation is a key factor in improving search engine optimization and boosting your website’s visibility and search engine results page (SERP) rankability. The concept of content consolidation as a viable SEO strategy isn’t anything new—SEO experts have been employing this method to breathe new life into old and outdated content for a few years now.
But the approaches and best practices used for this lucrative and worthwhile content strategy have certainly evolved a great deal over the years. Let’s take a look at what content consolidation is, how it
Tips for Ranking High on SERPs and Optimizing for Google’s “People Also Ask” Feature
Posted by Adrian Newman on Nov 3rd, 2020 in Online Marketing
The “People Also Ask” (PAA) feature has been growing in prevalence since it was first introduced back in 2015—so much so that Google isn’t the only search engine that’s using it. Bing has also adapted its own version of the PAA feature. But it doesn’t appear on every single Search Engine Results Page (SERP).
According to a recent study performed by Keyword Explorer, approximately 43% of SERPs in the U.S. display a PAA box at the top of the search results page. PAA boxes typically only appear on SERPs in
The Impact of COVID-19 on SEO: How to Overcome Marketing Challenges in the Face of a Global Pandemic
Posted by Adrian Newman on Oct 8th, 2020 in Online Marketing
There’s no denying that the COVID-19 pandemic has had a colossally negative impact on the global economy. Many businesses have been forced to shut down for long periods of time, resulting in a great deal of revenue loss. With some parts of the world experiencing an inevitable second wave, it’s hard for a lot of businesses to forecast their financial futures, much less develop creative search engine marketing strategies geared toward growth and greater customer outreach.
Considering that most people have been forced to rethink their world perspectives while shifting
The V Search Trifecta: What You Need to Know about Voice, Visual, and Vertical Search
Posted by Adrian Newman on Dec 17th, 2019 in Online Marketing
Smartphones have inevitably revolutionized the way online searches are conducted. These days, everyone and their grandmother has a smartphone and our lives are getting increasingly busier by the day. Hardly anyone has time to physically type out their searches anymore. This begs the question: why would anyone want to continue typing in search queries when it’s so much easier to verbally communicate what they’re looking for?
There’s no denying that voice search has gained a lot of traction in recent years. In fact, about 20% of smartphone users are using